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congrats Ross!
1 reply
David, Just wondering - were you already on Nike's opt-in list or did this arrive unsolicited? FYI I Amplified this post with some comments - Best, Chris
Toggle Commented Feb 3, 2011 on Targeting Influence at Logic+Emotion
great to see you back online Vinnie!
I wish there was a book (as far as I know it doesn't exist - and I've looked). BusDev is often such a key yet misunderstood role - great job clarifying the role, the purpose and how it should fit with Sales and Marketing.
Toggle Commented Jul 15, 2010 on Sales vs Business Development at false precision
I hear PLENTY of emphatic positive calls. But calling BS, as you know, doesn't pay very well.
Great post Rachel - agree completely. Here's where I believe there's a big difference between consumer marketers (i.e. those who do things like TV ads and billboards) trying to build broad brand awareness, and B-to-B marketers more focused on specific lead & demand generation. The former are more willing to tolerate and invest in marketing activities that 'can't be measured' than the latter. Much more. In the latter case - which is primarily the world I come from and focus on - your points are particularly valid. As you say, if you're not measuring - you're running around aimlessly. Good stuff.
enjoyed this post Steven - thought you might enjoy a post I wrote not long ago on the same topic -
Toggle Commented Nov 10, 2009 on Y R SM ROI MIA? at Marketing Dissector