We invented televisions so marketers would have a way to run TV ads. We have magazines so marketers can run magazine ads. Make no mistake: mass media exists because it permits mass marketers to do their job. Mass production, the... | Continue »

Originally published on Harvard Business Review It's that time of year again — time to take a stab at what's going to matter in the year ahead as technology continues to influence how we work and live. In previous years,... | Continue »

Many social media programs are goaled on the amount of friends or followers as well as the engagement levels of those friends and followers. Contests, give-a-ways and polls are all great ways to build your followings and increase your engagement.... | Continue »

Co-produced with Chuck Hemann on Edelman Digital What’s the next big thing after “listening”? It has something to do with data—but more importantly the decisions a business makes after sifting through the data and understanding what impact it can have.... | Continue »

初めてブログをかかせていただきますので軽く自己紹介をします。 名前はモトジと言い... | Continue »