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Hayden Chambers
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I'd say this has a lot to do with the level of eloquence of the searcher.. people who would naturally search using words like "ethical" probably aren't considering sleeping with their cousin
Commented Nov 11, 2009 on Contrasts in How Google Suggests Searches at Ben Casnocha: The Blog
Contrasts in How Google Suggests Searches
When you type a query into Google it will suggest the most popular completions to the given prefix. There are some remarkable contrasts, Slate found, between "dumb" searches and "smart" ones. People who start their search "how 2" are more likely to search "how 2 get pregnant" or "how 2 grow weed...
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