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Deb Kolaras
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I'd add that two additional ways businesses blow it is with how they treat their customers and how they communicate with them. These are such ripe areas for companies to really set themselves above their competition, yet many seem content and consumed with cost-beating or "Me Too!" -ing, as you've illustrated here. How very unoriginal. Wouldn't it be refreshing if a company said "we put our customer first" and actually meant it? Psh...I'm dreaming. But on to your point of Social Media not being the answer for weak brands, you're right on. Consumers can see right through Shinola of that kind. These brands will remain what they are: the cheapest, the biggest, hardly innovative, and sadly, never the Best. @BizCoachDeb