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Usage time is not a very useful statistic without knowing what those hours were actually spent doing. Many people log in to attend online meetings and then log back off. For instance the enterprise users account for a huge portion of revenue but a small number of hours inworld. Astrophysicists that come to do presentations for MICA or NASA only log in to give their presentation, and yet they are contributing something invaluable to SL and driving more traffic, which in turn requires more virtual land. You'd be surprised how few hours many Lindens are inworld yet they are certainly contributing to SL.