Continue reading

As you may already know, I am a final year student in PR & Communication and I am therefore currently writing my dissertation. My dissertation question is : Self-Promotion in the Music Industry : a PR tactic ? I am currently conducting some primary research and put two surveys online, one aiming to the general music consumers (in other words, almost everybody !) and the other one aiming to music artists and/or their manager. If by any chance you had 2-3 minutes to offer me to answer these few questions, I would very much appreciate it ! To take the... Continue reading

I have been looking at a campaign organized by the agency Wolfstar for the launch of the Sony Ericsson Xperia X1. This campaign won the CIPR Gold Award 2009 in the Best use of Social Media category for the Yorkshire and Lincolnshire region. Continue reading

Oh oh. It that time of the year again. Busy streets and Christmas shopping in the cold and the rain... What about you do your shopping on Oxford Street in London, only you do it comfortably seated on your sofa ? Continue reading

For the past few months, Wolkwagen has been initiating and developing the "fun theory". The aims of this theory is to demonstrate that simple things you do or should do everyday because you have to can be changed into something fun that you want to do. Changes of behavior about environment, boring bits of the day, your own health... anything really as long as it is for the better. See for yourself through the following examples : hii Bottle Bank Arcade : hih Piano stairs : jljl nksdk The world's deepest bin : kbk A competition, the Fun Theory Award,... Continue reading

Ah yes, George is back ! For a new Nespresso advert campaign of course, what else would it be ?! But this time, he's not the only celebrity in it, John Malkovich joined him. First version : Second version : If there is one brand for which celebrity endorsement works, it is this one because, let's face it, what would Nespresso be without George Clooney ! Continue reading

It's not money that will be distributed this time but sex toys. After the failed guerrilla marketing promotion two weeks ago, SexyPrive.com (website specialized in selling affordable sexy items) is planning to distribute around 6000 "Christmas sexy packs" on Saturday 12 December in Paris' 4th arrondissement. Same objective as Mailorama, create a buzz and increase people awareness of the website. These packs will include a thong, a condom and a sex toy, their total value is estimated around 50 000€. Provocation, shock, risk, dare... What's next ! Continue reading

When : Saturday 14 November 2009 Who : Rentabiliweb (audience monetizer and audience builder website, event organisators) and Mailorama (website that pay Internet users for reading their emails and visiting selected websites, owned by Rentabiliweb) Where : Paris, 7th arrondissement, Champ-de-Mars / Eiffel Tower Last week, Rentabiliweb announced that they would distribute 100 000 € in cash (5€ to 500€ bills) to anyone that would be by the Eiffel Tower at 2 p.m. on Saturday 14 November. The objective was to promote their company Mailorama and to increase their audience. The event was cancelled for security reasons which led to... Continue reading

Hi everyone, Let's start from the beginning, shall we ! My name is Marion, I am a foreign student at Southampton Solent University (Hampshire, UK) in my third year of a bachelor Public Relations & Communication. I'm guessing now you're starting to see where I am going with this blog, that's right, it's all going to be about PR & Comm, so if for some obscure reason you ended up on this blog when you are not interested at all by this topic... Boring ! If you are actually interested by all this, please react, tell me what you think... Continue reading