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Mind The Gap
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From TheMarketer.co.uk, 3rd February 2012 Mark Artus, managing creative director, 1HQ, and author of One Hard Question: The humble “Mind the Gap” warning, that prevents people from falling off trains, is fast becoming a far wider message. Whether we look at the gap between the “haves and have nots”, the... Continue reading
Posted Feb 17, 2012 at 1HQ in the news
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My Alternative CV: Karen Fream of 1HQ
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From The Grocer, 11th February 2012 The client director of shopping engagement at 1HQ on job interview parking mishaps, her fancy dress compulsion and Victoria Beckham What was your first-ever job? Working behind the counter in a newsagent. I got fired as I had lied about my age - I... Continue reading
Posted Feb 17, 2012 at 1HQ in the news
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Claire Nuttall speaks at the Bridge to Food 2011...
Claire Nuttall speaks at the Bridge to Food 2011 Future of Healthy Ageing Conference in Amsterdam. Speakers & attendees ranged from Global brand owners to the WHO. The purpose was to discuss and explore the Global agenda for how best to address the needs of an ageing population. This short... Continue reading
Posted Feb 14, 2012 at 1HQ in the news
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Now's the Time to Inspire as Well as Promote
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From The Grocer, 21st January 2012 The one hard question that grocery brands should be asking themselves is, ‘how do I get my brand back onto the shopping list?’ Let’s face it, the average grocery experience is woefully inadequate. We have created a world of indifference where brand loyalty has... Continue reading
Posted Jan 23, 2012 at 1HQ in the news
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Branding Agency 1HQ redesign Jordans' Portfolio
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From thedieline.com, 9th January 2012 Cereal brand Jordans have unveiled a new packaging identity and range design created by entrepreneurial and creative branding agency 1HQ. "The new design will initially be launched across Country Crisp and Muesli from December and roll out across other Jordans products in 2012. Taste values... Continue reading
Posted Jan 9, 2012 at 1HQ in the news
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Agency 1HQ Boosts Shopper Marketing with Ex-Coke Expert
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From Packaging News, 8th December 2011 Design and branding agency 1HQ has boosted its shopper marketing capability with the appointment of a brand activation expert from Coca-Cola. Karen Fream was previously European marketing activation manager at The Coca Cola Company and has joined the Windsor-based agency as client director of... Continue reading
Posted Dec 12, 2011 at 1HQ in the news
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CEO of 1HQ Mark Artus talks to BBC Radio Five Live
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From Radio Five Live, 18th November 2011 Mark Artus, CEO of leading entrepreneurial and creative branding agency 1HQ discusses Virgin Money buying Northern Rock, and what it means for the brands on Radio Five Live. To listen to the whole interview, please click here Continue reading
Posted Nov 18, 2011 at 1HQ in the news
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1HQ's Claire Nuttall speaks to BBC News about the Virgin Money Brand
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From BBC News, 18th November 2011 Claire Nuttall, Insight and Innovation Director at 1HQ, speaks to BBC News about Virgin Money's purchase of Northern Rock, and what it might mean for the future of the brands. To watch the video in full, please click here Continue reading
Posted Nov 18, 2011 at 1HQ in the news
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Hitting the Mark
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From Digital Arts Magazine, December 2012 Leading designers tell Digital Arts magazine how to create the perfect logo. Tim Holmes, Design director, 1HQ "Being aware of all of the competitors, and the way they are positioning themselves within the market, is key to finding a unique positioning. Try to create... Continue reading
Posted Nov 18, 2011 at 1HQ in the news
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1HQ CEO talks to Bloomberg about the Future of the Apple Brand
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From Bloomberg.com, 6th October 2011 Mark Artus, chief executive officer of 1HQ, a global brand agency, talks about the legacy of former Apple Inc. Chief Executive Officer Steve Jobs, who died yesterday at the age of 56. Artus speaks with Linzie Janis on Bloomberg Television's "Countdown." To see the video... Continue reading
Posted Oct 6, 2011 at 1HQ in the news
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1HQ Expands Health Division with New Client Director Appointment
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From Pharma Mag, 25th August 2011 Branding agency 1HQ has appointed Burton Paul as a Client Director to head up their health division. Paul has more than 15 years of experience in managing projects and clients across a wide range of sectors including FMCG and pharmaceuticals. His work includes brand... Continue reading
Posted Sep 29, 2011 at 1HQ in the news
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1HQ Brands Arden & Amici Italian Bakery Range
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From Design Week, 9th September 2011 1HQ has created branding for a new range of Italian biscuit and bakery products, Arden & Amici, which is owned by distributor Arden Fine Foods. The consultancy was appointed to the project in October 2010 following a strategic pitch. 1HQ has created a new... Continue reading
Posted Sep 16, 2011 at 1HQ in the news
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1HQ Revamps Loyd Grossman Sauce Range
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From Packaging News, September 2011 Premier Foods has called on branding agency 1HQ to revamp the packaging and branding for TV celebrity chef Loyd Grossman’s range of sauces. The redesign project covered all 46 SKUs in the range and includes jars and pouches across the Italian, Indian, Mexican and Thai... Continue reading
Posted Sep 16, 2011 at 1HQ in the news
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Top Ten Branding Tips
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From Start Your Business Magazine, September 2011 Mark is the CEO of one of Europe’s leading entrepreneurial and creativebranding agencies, 1 HQ. Mark has more than 20 years experience inboth the UK and USA. 1. Your brands are more than logos andproducts; they are the embodiment of yourbusiness amongst its... Continue reading
Posted Sep 16, 2011 at 1HQ in the news
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The Questions You Should Be Asking...
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From Your Docklands and City magazine, Setpember 2011 What started as a three-digit Berkshire postcode has become a branding solutions powerhouse, answering that “one hard question” that keeps company decision makers up at night. Mark Artus, CEO of 1HQ, is the man responsible for driving the investigative, analytical and creative... Continue reading
Posted Sep 16, 2011 at 1HQ in the news
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The Brand Master
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From Waterfront Magazine, September 2011 After rejuvenating a multitude of global products, CEO of 1HQ branding agency, Mark Artus tells Matthew Fairhurst how asking one hard question can be the secret to a brand's success. When venturing into the business world, most people soon realise that strong brand awareness and... Continue reading
Posted Sep 16, 2011 at 1HQ in the news
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Branding agency 1HQ gets saucy with Loyd Grossman revamp
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 Loyd Grossman, the UK's number 1 premium cooking sauce range, has been rebranded by leading entrepreneurial and creative branding agency, 1HQ. The new designs have been inspired by Loyd Grossman's knowledge and passion for food and are supported by the new strapline 'Share a Lifetime's Passion'. The project spans... Continue reading
Posted Aug 19, 2011 at 1HQ in the news
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Turning a tired classic into an icon
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For Cup a Soup, the brief was really all about creating equity for the brand. A tired but well-loved brand in the UK, we wanted to help Cup a Soup establish its leadership credentials. By using the kettle as the main icon, it allowed clear communication of the convenient nature... Continue reading
Posted Aug 4, 2011 at 1HQ in the news
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The Importance of Semiotics in Branding
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From TheDrum.co.uk, 23 July 2011 Brand managers and marketing heads need every insight and strategic tool to develop and grow their branded assets. Unlike conventional research, semiotics delivers strategic research and analysis that generates robust and inspirational outcomes that can be used for a range of activities from brand strategy,... Continue reading
Posted Jul 25, 2011 at 1HQ in the news
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The Importance of Semiotics in Branding
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From Newbusiness.co.uk, 20 July 2011 Brand managers and marketing heads need every insight and strategic tool to develop and grow their branded assets. Unlike conventional research, semiotics delivers strategic research and analysis that generates robust and inspirational outcomes that can be used for a range of activities from brand strategy,... Continue reading
Posted Jul 21, 2011 at 1HQ in the news
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China Seeks To Raise Its Business Interests In Europe
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From BBC News, 28 June 2011 To see the video in full, please go to: http://www.bbc.co.uk/news/13937966 Continue reading
Posted Jul 21, 2011 at 1HQ in the news
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How to Use Semiotics in Branding
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From UTalkMarketing.com, 11 July 2011 Brand managers and marketing heads need every insight and strategic tool to develop and grow their branded assets. Unlike conventional research, semiotics delivers strategic research and analysis that generates robust and inspirational outcomes that can be used for a range of activities from brand strategy,... Continue reading
Posted Jul 13, 2011 at 1HQ in the news
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Candour Culture
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From Director, June 2011 As social media grows apace, directors are being urged to share more information about their businesses with consumers. But how do you embrace openness and engagement without hurting your brand? Tom Ellis, head of strategy and research at brand agency 1HQ, believes that withholding information is... Continue reading
Posted Jun 1, 2011 at 1HQ in the news
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The Language of Brands
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From The Glass Magazine, 31 May 2011 Glass talks to Dr Kishore Budha about the power of Semiotics Dr. Kishore Budha is Director of Semiotics at one of Europe’s leading entrepreneurial and creative branding agencies. Through semiotics, Dr Budha uncovers wider and deeper social meanings in order to further enhance... Continue reading
Posted Jun 1, 2011 at 1HQ in the news
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Long-term Impact of Green Issues Played Down
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From The Financial Times, 19 May 2011 Awareness of environmental issues is growing among consumers, who now understand more clearly the role that business plays in producing emissions or harming the environment. With boycott websites and social networking, consumers have the tools to punish a brand quickly for any perceived... Continue reading
Posted May 23, 2011 at 1HQ in the news
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