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Natasha Worswick
London
Freelance children's marketing and editorial consultant
Recent Activity
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I'm delighted to be starting the New Year with two new clients; Maverick Children's Books and Book Aid International. Maverick Children's Books are an innovative picture book publisher building a picture book list aimed at readers aged four to eight years, rather than the traditional preschool market. Book Aid International... Continue reading
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Book Aid International is one of the world's foremost library development charities, distributing hundreds of thousands of books each year in sub-Saharan Africa and the Occupied Palestinian Territories. In the first few months of 2011, I'll be working with this incredible charity to understand how they can use social media... Continue reading
Posted Jan 30, 2011 at Natasha Worswick portfolio
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For this new, independent children's publisher I shall be working to boost their profile in social media. I'm looking forward to getting stuck in, helping them to promote some great picture books and implement their strategy for Facebook and Twitter. For further information about Maverick Children's Books and natashaworswick.com please... Continue reading
Posted Jan 30, 2011 at Natasha Worswick portfolio
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Time: 09.00 am Date: Wednesday 26 January 2011 Location: Costa Coffee - cafe in the gym Coffee: Cappuccino (de-caffeinated) Experience: Quite relaxing after a knackering swim So a quick swim and some breakfast while writing my to do list for today, before starting work proper. I found it quite hard... Continue reading
Posted Jan 26, 2011 at EspressoMilkFoam
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Time: 10.20 am Date: Wednesday 05 January 2011 Location: Rhubarb and Custard Coffee: Cappuccino (caffeinated) Experience: I'm procrastinating considerably... As far as procrastination goes, I'm normally pretty good at keeping it in check. You have to be when you're self-employed. Today is not one of those days. It's tax return... Continue reading
Posted Jan 5, 2011 at EspressoMilkFoam
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Time: 11 am Date: Saturday 01 January 2011 Location: Tate Modern Coffee: Cappuccino Experience: Fantastic start to the year, with a lovely milky coffee I drank the coffee before taking the pic, but it was good. I love the Tate Modern so much. It is the ideal place to take... Continue reading
Posted Jan 2, 2011 at EspressoMilkFoam
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Time: 10am pm Date: Friday12 November 2010 Location: Country Living Christmas Fair Cappuccino: Decaf cappuccino Experience: Beginning of the Christmas crafting season for me... very pleasant! And that's a strawberry and white chocolate muffin to go there that you can see there. If only I hadn't the most yucky cold... Continue reading
Posted Nov 30, 2010 at EspressoMilkFoam
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This year, Booktime launched its annual programme with a social media campaign and fantastic prize draw - and I'm really chuffed to have implemented this for them. The aim was to start conversations and build relationships around Booktime's activity, and its principle of reading for pleasure. I put together a... Continue reading
Posted Oct 12, 2010 at Natasha Worswick portfolio
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Time: 2.30 pm Date: Tuesday 12 October 2010 Location: Rhubarb and Custard Cappuccino: Decaf cappuccino Experience: Take-away, sitting in would have been nicer but not enough time The coffee is pretty good in this place. The foam rarely lasts until home though which is a shame (though it does depend... Continue reading
Posted Oct 12, 2010 at EspressoMilkFoam
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So after a winter and spring break for the Booktime blog, I am back and blogging through the launch of the 2010 titles. The blog is one conversational tool that Booktime has to reconnect with its local partners, and to explain all about the programme to teachers and parents who... Continue reading
Posted Oct 12, 2010 at Natasha Worswick portfolio
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It's been a busy year again for Booktrust's flagship programme Booktime. 2010's book is the wonderful "Slowly, Slowly, Slowly," Said the Sloth by Eric Carle and in place of The Booktime Book of Fantastic First Poems, we have Why is the Sky Blue? a gorgeous book full of questions that... Continue reading
Posted Oct 12, 2010 at Natasha Worswick portfolio
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Time: 3.30pm Date: Sinday 10 October 2010 Location: The Tate Modern, members cafe Cappuccino: Decaf cappuccino Experience: lovely, lovely, lovely... Sunday was such a good weather day that we decided to spend the afternoon walking around the Southbank with the little one and visiting the Tate. We are members of... Continue reading
Posted Oct 11, 2010 at EspressoMilkFoam
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From 2009-2010 I've had the pleasure of working on Letterbox Club - a programme that’s managed by Booktrust in association with The University of Leceister. They focus on improving the educational lives of looked-after children by providing them with parcels of books with maths and other educational activities. For Letterbox... Continue reading
Posted Oct 11, 2010 at Natasha Worswick portfolio
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In 2009 I wrote for the all new Booktime blog and the Bookstart parents' blog. These are both excellent communication tools for Booktrust to reach their wide and varied audience. It is a brilliant way too, for both me and everyone reading the blogs, to keep up with all the... Continue reading
Posted Oct 11, 2010 at Natasha Worswick portfolio
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I worked once more on Booktrust’s Booktime project, producing their activities and session ideas for the 2009 book Mr Big by Ed Vere. Again I worked on Booktime’s 2009 celebrity PR campaign, researching suitable celebrities, contacting them and securing quotes, interviews and Booktime's spokesperson. After a lot of work and... Continue reading
Posted Oct 11, 2010 at Natasha Worswick portfolio
It is quite hard to talk about something that I'm not yet allowed to talk about, and to try and let you know what my involvement is without giving anything top secret away. What I can say is this. Working with John over the past two years on his secret... Continue reading
Posted Oct 11, 2010 at Natasha Worswick portfolio
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If you don’t already know, Booktime is a programme run by independent education charity Booktrust in association with Pearson and the then DCSF (Department for Children, Schools and Families, now Department for Education). In 2008 Booktime's book for the year was the rather brilliant Harry and the Dinosaurs go to... Continue reading
Posted Oct 11, 2010 at Natasha Worswick portfolio
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Write Away provides consultancy, training days and other events for teachers, teacher educators, schools and children’s publishers. I’ve been lucky enough to work with their Director, Nikki Gamble, on a number of occasions in my career including looking after authors at her Read to Inspire events. Working with Nikki on... Continue reading
Posted Oct 11, 2010 at Natasha Worswick portfolio
Early in 2008 I began working with John Howard, author of The Key to Chintak, one of the biggest self-publishing success stories of recent years. I was particularly impressed with all of the promotional work John has done along the way – check out the Zamorian website, for example. I... Continue reading
Posted Oct 11, 2010 at Natasha Worswick portfolio
I was very fortunate to have the opportunity to provide support for Michael Rosen, the former Children’s Laureate. With colleagues from Booktrust and liaising with Speaking of Books, I helped to coordinate Michael’s busy diary, including managing many of his day to day event requests, such as Imagine on London’s... Continue reading
Posted Oct 9, 2010 at Natasha Worswick portfolio
I've had the pleasure of working once more with Walker Books for a few weeks. In 2008 I wrote their London and Bologna Book Fair catalogue, and some advanced information sheets too (for those who might, not know, advanced information sheets, or AIs, are the documents used to sell books... Continue reading
Posted Oct 9, 2010 at Natasha Worswick portfolio
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It was an absolute pleasure to work for Booktime, a project run by the independent national charity Booktrust, in association with the education publisher, Pearson. As part of the Booktime scheme, every reception-aged child in England received a copy of Funnybones by Janet and Allan Ahlberg, along with a resource... Continue reading
Posted Oct 9, 2010 at Natasha Worswick portfolio
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Children’s publisher, Walker Books, relaunched their flagship Maisy brand in 2007. I was lucky enough to play a part in the marketing activity, producing a double-sided activity poster, stickers, dump-bin and even a Maisy pouffe, which was an incentive for independent book shops. I also created print and online ads,... Continue reading
Posted Oct 9, 2010 at Natasha Worswick portfolio
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For Walker Books, as well as organising and attending a host of author events, I wrote and produced advance information sheets. I’ve also produced point-of-sale materials such as dump-bins, author information sheets and book fair catalogue copy. Continue reading
Posted Oct 9, 2010 at Natasha Worswick portfolio
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For this market-leading children’s publisher I produced a host of marketing materials, including sell-in sheets, end pages and highlights information. I wrote the Linda Chapman activity newsletter and organised the design, production, delivery and wrote the blurb for the monthly bound proofs. I also helped Puffin to understand the effect... Continue reading
Posted Oct 9, 2010 at Natasha Worswick portfolio