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Martin Weigel
Interests: the beautiful, the interesting, and the defeat of mediocrity
Recent Activity
Canalside View has a new home, new url, and new look: Continue reading
Posted Aug 21, 2012 at Canalside View
It is said there are only two certainties in life. Death And taxes. We can add another. That any person who proclaims marketing to be ‘dead’ doesn’t understand what it is. And is trying to sell you something. Continue reading
Posted Aug 14, 2012 at Canalside View
I'm talking about this: 'The Pursuit of Effectiveness In a Digital World' On: July 26, 2012, 7pm At: TBWA More here: All I need to do now is find something to say. And some Getty images, natch. Continue reading
Posted Jul 19, 2012 at Canalside View
lightweight, gleeson, wieden, kennedy, W+K, interaction, interactive, advertising, digital, heath, low involvement, LIP, feldwick, lightweight interactions, facebook, byron sharp, sharp, ehrenberg, adams, paul adams, grouped Continue reading
Posted Jul 9, 2012 at Canalside View
“That’s what we’re teaching people about the business. Bluff, jargon, and vacuity” Dave Trott Stephen King - the father of all planners - resisted any suggestion that there was one, universal, all-encompassing theory or model of how advertising worked. Rather, he argued for dealing with the specific, understanding that clients’... Continue reading
Posted Jun 13, 2012 at Canalside View
"Don't tell people how to do things, tell them what to do and let them surprise you with their results" General George S. Patton On January 9th, 2012 AdAge, ran a piece entitled ‘How to Be a Better Agency Client: Prominent Marketers Share How They've Improved Relationships and What They... Continue reading
Posted May 29, 2012 at Canalside View
“Love seeketh not itself to please Nor for itself hath any care” William Blake, ‘The Clod and the Pebble’ It was serendipity that led to me to open a document lazily filed under ‘Misc.‘ Which is how I came to revisit a piece written in 2010 by Todd May for... Continue reading
Posted May 21, 2012 at Canalside View
Inviting in the angels The art critic, novelist, painter and author John Berger argued in his book Ways Of Seeing that “every image embodies a sway of seeing” - that is that every man-made image offers up an altered and transformed version of our objective reality. According to the American... Continue reading
Posted Apr 27, 2012 at Canalside View
“I am invisible, understand, simply because people refuse to see me” Ralph Ellison, The Invisible Man The visible consumer This post is born of a long conversation over excellent coffee with the clever and lovely Wiemer Snijders. It occurred to us that - at least in how marketing- and adland... Continue reading
Posted Apr 16, 2012 at Canalside View
“Relatively tiny in terms of permanent staff, globally distributed, more post-geographic than multinational, the agency has from the beginning billed itself as a high-speed, low-drag life-form in an advertising ecology of lumbering herbivores.” William Gibson, Pattern Recognition Post-geographic... in a semi-globalized world Developing work for ‘export’ is of course nothing... Continue reading
Posted Apr 11, 2012 at Canalside View
Hello Jon! I might go further: The real role of differentiation: being able to retrospectively justify random, illogical behaviour when interviewed by market researchers. ;)
Part 2: The Implications “All God does is watch us and kill us when we get boring. We must never, ever be boring” Chuck Palahniuk Do people needs brands to be different? While the empirical evidence is not comprehensive and questions still remain, at the very least it should challenge... Continue reading
Posted Mar 19, 2012 at Canalside View
Part 1: The Evidence “The lead car is unique, except for the one behind it which is identical” Murray Walker Inherited wisdom It is, perhaps, more than a little ironic that while our creative possibilities (both in their form, content and delivery) are exploding and evolving like ever before, how... Continue reading
Posted Mar 12, 2012 at Canalside View
( More islands of fun in the internet are to be found here: Continue reading
Posted Mar 7, 2012 at Canalside View
David Rutter Executive Producer, FIFA David Rutter joined EA in October 2007, as producer of FIFA on Xbox 360, PS3 and PC, and has been responsible for the strategic and creative direction of the game since FIFA 08. Localized into 18 languages and available in 51 countries, EA SPORTS FIFA... Continue reading
Posted Mar 5, 2012 at Canalside View
Translation: "Our Heir to the Throne is Born" Continue reading
Posted Feb 29, 2012 at Canalside View
Grant McCracken Grant McCracken holds a PhD from the University of Chicago in cultural anthropology. He is the author of ‘Culture and Consumption’, ‘Culture and Consumption II’, ‘Plenitude’, ‘Big Hai’r, ‘The Long Interview’, ‘Flock and Flow’, ‘Transformations’ and most recently ‘Chief Culture Office’r. He has been the director of the... Continue reading
Posted Feb 27, 2012 at Canalside View
“How wonderful that we have met with a paradox. Now we have some hope of making progress” Niels Bohr Technology allows participation Let’s start with a statement of the blindingly obvious and move quickly on. Technology allows for participation and interaction. It thus follows that creative ideas that wish to... Continue reading
Posted Feb 12, 2012 at Canalside View