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Christian Lachel
Los Angeles
Storyteller, Experience Designer, Creative Director and Producer
Interests: Storytelling, Design, Art, Film, Architecture, Experiential Marketing, Technology, Travel, Adventure, Hiking, Swimming, Whiskey, Gaming, Ice Hockey and Family
Recent Activity
Well, at least it didn't take me fourteen years to return like Incredibles 2. But a three year hiatus was enough and I'm back. Continue reading
Posted Jun 19, 2018 at emotions
Here's a collection of some of my favorite quotes on storytelling and marketing: "We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories." - Jonathan Gottschall "Don't give me logic, give me emotion." - Billy Wilder... Continue reading
Posted Feb 9, 2014 at emotions
Here's a couple of fun links related to the subject of emotions; a subject I'm fascinated with as it relates to the experiences we create as emotional designers and storytellers. BODY MAPS SHOW WHERE EMOTIONS HIT HARDEST The first link is study conducted in Finland that maps emotions within our... Continue reading
Posted Jan 4, 2014 at emotions
“Tomorrow, is the first blank page of a 365 page book. Write a good one.” B.P. Hope you bring in the New Year with family, friends and love for all. Peace. Continue reading
Posted Dec 31, 2013 at emotions
2013 has been a great year! At BRC we opened two new projects in Asia (image above from the StoryGarden by AMOREPACIFIC) and we had our busiest year ever developing new attraction concepts across the globe. We've been so busy it's been a bit difficult updating my blog, but the... Continue reading
Posted Dec 29, 2013 at emotions
A few inspirational picks from this weeks world of experience design and storytelling. Pixar's 22 Rules Of Storytelling - Visualized From the masters of storytelling, valuable lessons for creating experiences that matter. Inflatable Concert Hall Delivers Hope Inspiring form and even more inspiring mission. 5 Inspiring Women -... Continue reading
Posted Sep 28, 2013 at emotions
Here's three inspirations for your weekend musings. The 10 Commandments of Content Evergreen ideas for modern storytellers. Plans for the Lucas Arts Museum If you love visual storytelling and illustration you have to check this out. The Future of Storytelling Great videos and conference. Don't miss Burn the... Continue reading
Posted Sep 21, 2013 at emotions
The latest Funworld magazine ran a feature inspired by our TEA Future Legends panel at IAAPA 2012. The article brings back the full cast from the session, including Dave Cobb Senior Creative Director at Thinkwell and Susan Bonds CEO at 42 Entertainment. Thank you Jeremy for writing a great article!... Continue reading
Posted Jun 15, 2013 at emotions
A little Thursday inspiration from Steven Benedict's short analysis of Steven Spielberg's films. It shows how Spielberg presents his recurring themes. Enjoy! The Passions and Techniques of Steven Spielberg from Steven Benedict on Vimeo. Continue reading
Posted May 16, 2013 at emotions
We're really proud and excited to be part of the BIG + Partner team. Here's a look at the newly imagined Miami Beach Square, enjoy! You can find out more about the project here and on Facebook or Twitter. Video by BIG Continue reading
Posted May 15, 2013 at emotions
I'm very proud of the BRC team. One of our recent projects was added to the National Geographic regional Geotoursim Map. It's a wonderful experience and we're glad its been recognized as a must-see visitor attraction in the region. If you're in Lousiana, don't miss it! About Louisina's Old State... Continue reading
Posted May 14, 2013 at emotions
From Brain Pickings... On September 7th, 1982, Ogilvy sent the following internal memo to all agency employees, titled “How to Write”: The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly minded people write woolly memos, woolly letters and woolly speeches.... Continue reading
Posted May 13, 2013 at emotions
This week the UAE announced it has rejoined the UN World Tourism Organization (UNWTO) after a 26 year hiatus. The announcement couldn’t come at a better time for the UAE who is vying to win the 2020 World Expo bid and has recently announced an uptick in new resort and... Continue reading
Posted May 12, 2013 at emotions
I love ice hockey. I love playing (which I do most weeks that I'm not traveling), coaching and of course watching games at all levels. It's a great sport when played with finesse, speed and control. And many of the lessons I've learned on the ice are applicable to design... Continue reading
Posted May 6, 2013 at emotions
I saw this article in Ad Age and thought it was worth reposting. Who can argue with the emotional delivery of "Dear Sophie?" Still gets me everytime... How does Google manage to do some of the most creative advertising around? Robert Wong, chief creative officer at Google Creative Lab, the... Continue reading
Posted Apr 22, 2013 at emotions
Last week I had the opportunity to visit with students at the ETC @ Carnegie Mellon in Pittsburgh. The event was part of the TEA’s Next Gen student awareness program titled the TEA Experience Cafe #TEAXperiencCafe. It was a casual format that allowed for a real and engaging dialogue with... Continue reading
Posted Mar 5, 2013 at emotions
Love this “Dare You Not To Cry” post from the Disney blog. Every moment described in the Disney post I can remember visually and emotionally. This blog is dedicated to storytelling, experience and emotional design and I dare you to think of group that does it better than Pixar. The... Continue reading
Posted Feb 17, 2013 at emotions
2013 is off to a great start! Things are really busy at the BRC Studio and I’m finally catching-up with my first blog post of the year. Can’t wait to share some of the exciting projects we’re working on now, updates to come soon, I promise. Over the last month... Continue reading
Posted Feb 2, 2013 at emotions
“Life is short. Do stuff that matters.” What is the stuff that matters? It’s doing something that matters to you more than money. It’s about doing something that creates more value than you capture. It’s doing something that considers the long view. It’s doing something that makes you and others... Continue reading
Posted Dec 26, 2012 at emotions
Today we recieved some very good news from our dear friends at the National Museums Liverpool. The Museum of Liverpool has been awarded the prestigious 2013 Council of Europe Museum Award! "The story of Liverpool is a fantastic one, with all its highs and lows. Our aim was to create... Continue reading
Posted Dec 19, 2012 at emotions
One of my favorite blog posts of the year was published by Guy Kawasaki - 10 Things You Can Learn From the Apple Store. What I love about this post, which I urge you to read, is the vision behind the Apple stores, in which their goal is to enrich... Continue reading
Posted Dec 16, 2012 at emotions
Plenty of new and exciting things to share. First, we had a great turn-out for the TEA Future Legends panel at this year’s IAAPA. Dave Cobb (@Thinkwell Group) and Susan Bonds (@42 Entertainment) shared some wonderful projects and insights on future trends that they’re tracking; there’s some really fantastic experiences... Continue reading
Posted Dec 9, 2012 at emotions
There have been great societies that did not use the wheel, but there have been no societies that did not tell stories. Ursula K. LeGuin For six years, BRC Imagination Arts had the great good fortune to work on a magnificent project, The Abraham Lincoln Presidential Library and Museum in... Continue reading
Posted Nov 25, 2012 at emotions
We’ve been hearing for awhile that storms will become more frequent and intensify as global temperatures continue to rise. This week as Sandy arrived and took its course we’re reminded that we live in a new reality. That reality is - that we’re all in this together. There is no... Continue reading
Posted Nov 5, 2012 at emotions