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Bthinking
Washington, DC
It is not because things are difficult that we dare not venture. It is because we dare not venture that they are difficult. ~Seneca
Interests: Spending as much of time as possible with my beautiful wife. Thank you Laura!
Recent Activity
My former colleague Jeff Selingo's report on last week's Education Summit is spot-on in asking how, if college presidents and provosts aren't present and active in the innovation discussion, will technology and entrepreneurship carve a path toward meeting student needs? BY JEFF SELINGO Scottsdale, Ariz. — Michael Crow, the ubiquitous... Continue reading
Posted Apr 25, 2012 at Bthinking by Sam Bonfante
Courtesy The Chronicle of Higher Education By Marc Barry Atlanta — Higher education’s spin on the Silicon Valley garage. That was the vision laid out in September, when the Georgia Institute of Technology announced a new lab for disruptive ideas, the Center for 21st Century Universities. During a visit to... Continue reading
Posted Mar 9, 2012 at Bthinking by Sam Bonfante
President Obama's budget for the 2013 fiscal year, released on Monday, reaffirms his commitment to community colleges and college access Continue reading
Posted Feb 17, 2012 at Bthinking by Sam Bonfante
Is it time for College drop-out insurance? Continue reading
Posted Feb 3, 2011 at Bthinking by Sam Bonfante
Consider the primary objective of your marketing program. Is it to increase sales? To increase profits? To build a brand in consumers' minds? All of these things are important, but they are only markers on the road to success. The primary objective of any marketing campaign is to dominate a... Continue reading
Posted Sep 29, 2010 at Bthinking by Sam Bonfante
(please see Part I below) What if you’re neither first in a new category, or first in mindshare? Is there no hope? Sure, there is; but your task is slightly more complex. You need to be the opposite of the brand that got into the mind of your target consumers... Continue reading
Posted Sep 23, 2010 at Bthinking by Sam Bonfante
Bthinking added a favorite at Bthinking by Sam Bonfante
Sep 17, 2010
What's the most important component in a successful marketing plan? In my opinion it’s the principle of focus. And the narrower the focus the better. Successful marketers know that when you constrain your focus you better your chances of owning that one critical, central concept in the mind of the... Continue reading
Posted Sep 16, 2010 at Bthinking by Sam Bonfante
The phrase "print dollars turning into digital dimes" is all too familiar to almost all of us in publishing. The phrase represents one of today's biggest media business challenges: offsetting traditional print ad revenue declines with new digital sales. I have three pieces of advice for publishers embarking on new... Continue reading
Posted Sep 14, 2010 at Bthinking by Sam Bonfante