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Tommy Toy
San Francisco Bay Area
Strategic Marketing, Business Planning and Venture Capital
Interests: I have three principal core competencies: marketing strategy, strategic planning and venture capital. I bring added-value and brainpower to bear from a different perspective. Valuable ideas and advice in many areas. Strategy in every aspect of a business--operations, distribution, manufacturing, marketing, public relations, finance, and human resources. Developing business models and best practices. Doing away with establised conventions. Game-changing ideas, multi-dimensional methodologies and strategies for creating competitive advantage, uncontested market space and making the competition irrelevant. Offer clients a lot of hand-holding, brainstorming, preparation and packaging to insure firms are ready for investors. I enjoy challenging assignments. My background includes broad industry and business consulting experience. Industries includes manufacturing, retail/whole, professional services, communications, broadcasting, software, wireless, Internet, real estate development and investments, including the latest in Web 2.0 technologies.
Recent Activity
Where consumers go, advertisers will soon follow, and the world of social media is no different. Nearly every area of business has been disrupted by social media’s rise, but perhaps none has been impacted more than the advertising industry. Over the past several years, what began as a space for... Continue reading
Posted Oct 15, 2018 at PBT Consulting
Why should you market to Millennials? If you are asking yoursef why should I care about the Millennial generation and why should I consider spending my marketing dollars, time and effort targeting Millennials. I have the answers for you…. The millennial generation represents the largest generation consisting of approximately 80... Continue reading
Posted May 25, 2017 at PBT Consulting
Snap reported quarterly financial results for its first time as a public company on Wednesday, posting revenue that missed estimates and slower-than-expected user growth. Shares plummeted more than 20 percent on Thursday. The company spent $2 billion on stock-based compensation expenses after its initial public offering, widening net losses for... Continue reading
Posted May 14, 2017 at PBT Consulting
Facebook had another strong quarter, beating estimates to start 2017. It scored $8.03 billion in revenue and $1.04 GAAP actual EPS in Q1 compared to $0.87 EPS estimate. It earned that from 1.94 billion users, up from 1.86 billion last quarter, growing at a faster 4.3 percent compared to 3.91... Continue reading
Posted May 7, 2017 at PBT Consulting
Google Play widened its lead over iOS in worldwide downloads; however, iOS maintained its lead in worldwide consumer spend. The first quarter of 2017 saw record levels of worldwide app downloads and consumer spend. iOS and Google Play downloads grew 15% year over year — to nearly 25 billion worldwide.... Continue reading
Posted May 1, 2017 at PBT Consulting
For the first time, more than half — or 51% — of the record $72.5 billion spent on digital advertising in the U.S. last year was on mobile ads, according to a report conducted by PwC US for the Interactive Advertising Bureau (IAB). Click Image To Enlarge First reported by... Continue reading
Posted Apr 29, 2017 at PBT Consulting
Teens’ entertainment diet is eclectic, particularly compared to other generations when they were teens. Teenage Xers didn't have social media vying for their attention; they just wanted their MTV. As teenagers, Millennials were just being introduced to the concept of DVR and media on-demand, and only the youngest portion of... Continue reading
Posted Apr 25, 2017 at PBT Consulting
Tesla's stock has been on a tear. Click Image To Enlarge On Monday the carmaker's market cap exceeded that of General Motors: $51 billion. This is about $15 billion more than where Tesla was valued for much of 2016. And it's about $7 billion more than Ford. None of this... Continue reading
Posted Apr 19, 2017 at PBT Consulting
Harris Poll Study Commissioned by Lithium Finds Great Customer Experience Means More to Consumers than Great Products What makes customers happy? And what’s a happy customer worth? Eighty-three percent of U.S. consumers say having a positive customer experience with a brand is more important than the product itself, a new... Continue reading
Posted Apr 8, 2017 at PBT Consulting
Our Understanding of the Baby Boomer Consumer Mark Twain wrote, “The problem isn’t the things that we don’t know; it’s the things we ‘know’ that ain’t so.” His comment is simply a reflection of a common-sense reality. Today, marketing and selling draw on a lot of things “we ‘know’ that... Continue reading
Posted Apr 4, 2017 at PBT Consulting
Situated 1,066 m (3,497 ft) above sea level in Norway, the construction of Cabin Ustaoset posed a challenge due to the lack of road access, and both helicopter and snow scooter were required to deliver materials. It was clearly worth the extra effort though, as the handsome cabin provides an... Continue reading
Posted Apr 2, 2017 at PBT Consulting
The Samsung Galaxy S8 is the nicest phone I’ve ever held. It’s a beautiful combination of glass, metal, and an absolutely massive screen in a body that’s much smaller than you might expect. And that might not be enough to make it stand out anymore. There are two versions of... Continue reading
Posted Mar 31, 2017 at PBT Consulting
Amazon Echo, commonly referred to as “Alexa,” has become one of the most popular gadgets to debut in recent years. People the world over are embracing all of the ways that the device, first available in June 2015, can aid in managing the home and day-to-day life. While this kind... Continue reading
Posted Mar 28, 2017 at PBT Consulting
2016 was a banner year for acquisitions of companies involved in robotics and automation: 50 sold; 11 for amounts over $500 million; five were over a billion. 30 of the 50 companies disclosed transaction amounts which totaled up to a colossal $18.867 billion! Chinese money was involved in over 47%... Continue reading
Posted Jan 6, 2017 at PBT Consulting
Snap, Inc. is reportedly preparing an IPO that will value the company formerly known as Snapchat at around $25 billion. The social darling is shooting for a March offering, The Wall Street Journal reports, citing sources. A company representative declined to comment on the report, on Thursday. Standing in stark... Continue reading
Posted Oct 10, 2016 at PBT Consulting
WOW!!! Go Bob, GO!! Saying it like it is. Robert De Niro on Donald Trump: 'He's a punk, he's a dog, he's a pig ...' #TrumpTapes — E (@esheikh_) October 8, 2016 Continue reading
Posted Oct 8, 2016 at PBT Consulting
Happy Twitter-versary (for the nth time around this time), Jack Dorsey. Things haven’t been going well, it seems, but there’s a light at the end of the tunnel — Twitter may be acquired by someone somewhere in the tech (or entertainment) industry, perhaps. To be perfectly fair, the company Dorsey... Continue reading
Posted Oct 6, 2016 at PBT Consulting
Rothenberg Ventures management team with Mike Nothenberg (fifth from left) (Click Image To Enlarge) Rothenberg Ventures, the four-year-old, San Francisco-based seed-stage venture firm, may be on the brink of implosion, say several sources close to the firm. We reported yesterday that several high-level employees had parted ways with Rothenberg, including:... Continue reading
Posted Aug 18, 2016 at PBT Consulting
It's 2:00 am in the dark morning hours of June 28th, Mark Zuckerberg woke up and got on a plane. He was traveling to an aviation testing facility in Yuma, AZ, where a small Facebook team had been working on a secret project. Their mission: to design, build, and launch... Continue reading
Posted Jul 31, 2016 at PBT Consulting
Digitally savvy consumers know there’s an abundance of choices when it comes to purchases. With high expectations, most will seek out appealing items with little regard to brand loyalty. Churn and attrition are at an all-time high. The response for organizations sounds simple enough: Provide a consistently good, engaging customer... Continue reading
Posted Jul 11, 2016 at PBT Consulting
Founded in 1998, Lululemon is a yoga and sports apparel company from Canada. Although its first store was opened in 2000, the company sold $350 million worth of products in their 113 retail stores 8 years later. In 2012, Lululemon was reported to have the third most productive retail stores... Continue reading
Posted Jul 7, 2016 at PBT Consulting
The new model comes in both gloss and matte finishes (Click Image To Enlarge) Just over a week after its LM GTE Pro category win at Le Mans 2016, Ford is taking a trip back in time to an even bigger win. The all-new 2017 Ford GT '66 Heritage Edition... Continue reading
Posted Jul 6, 2016 at PBT Consulting
Microsoft Chief Executive Satya Nadella (bald dude) together with CEO Jeff Weiner (bearded dude) and Chairman Reid Hoffman (the fat dude) has said LinkedIn will be allowed significant autonomy after the acquisition. (Click Image To Enlarge) Microsoft and LinkedIn are a natural fit, and the deal may fare better than... Continue reading
Posted Jun 22, 2016 at PBT Consulting
According to the 8th annual Social Media Marketing Industry Report from Social Media Examiner, summarized by Marketing Charts, 9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic. Based on a survey of more than 5,000... Continue reading
Posted Jun 19, 2016 at PBT Consulting
Twitter reported its Q1 earnings today, and they’re not great. On the back of 310 monthly active users, the company posted revenues of $595 million, with Q1 GAAP diluted earnings per share of ($0.12) and non-GAAP diluted EPS of $0.15. This is a big miss on revenues but a beat... Continue reading
Posted May 2, 2016 at PBT Consulting