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Tommy Toy
San Francisco Bay Area
Strategic Marketing, Business Planning, Business Transformaion and Venture Capital
Interests: I have four principal core competencies: marketing strategy, strategic planning, transformative change, and venture capital. I bring added-value and brainpower to bear from a different perspective. Valuable ideas and advice in many areas. Strategy in every aspect of a business--operations, distribution, manufacturing, marketing, public relations, finance, and human resources. Developing business models and best practices. Doing away with established conventions. Game-changing ideas, multi-dimensional methodologies and strategies for creating competitive advantage, uncontested market space and making the competition irrelevant. Offer clients a lot of hand-holding, brainstorming, preparation and packaging to insure firms are ready for investors. I enjoy challenging assignments. My background includes broad industry and business consulting experience. Industries includes manufacturing, retail/whole, professional services, communications, broadcasting, software, mobile, wireless, digital, real estate development and investments, including the latest in Web 3.0 technologies.
Recent Activity
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The U.S. Food and Drug Administration approved a new antiwrinkle treatment that could be the most formidable challenger to date to market leader Botox. Analysts say the drug, from Revance Therapeutics, poses a threat to the market-dominating anti-wrinkle treatment because it promises to last longer. Revance plans to market Daxxify... Continue reading
Posted Sep 13, 2022 at ImaginativePRO Blog
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Warby Parker on Thursday joined the slew of retailers that have cut their financial forecasts for the year, even as it reported a narrower-than-expected loss in its fiscal second quarter and sales in-line with analysts’ estimates. Chief Financial Officer Steve Miller said the eye glasses maker is facing an “uncertain... Continue reading
Posted Sep 2, 2022 at ImaginativePRO Blog
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Venture capital continues to fall off from the 2021 numbers, but the results still point to the second biggest year on record. In spite of dramatic headlines about volatile market conditions, venture capital still recorded a massive quarter in Q2 2022, with investments of $58 billion, a 23% decline from... Continue reading
Posted Aug 20, 2022 at ImaginativePRO Blog
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Self-Service BI Market size was valued at USD 6.13 Billion in 2020 and is projected to reach USD 19.31 Billion by 2028, growing at a CAGR of 15.44% from 2021 to 2028. The key drivers of the global Self-Service BI Market are the emergence of cloud computing in the BI... Continue reading
Posted Aug 20, 2022 at ImaginativePRO Blog
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Artificial Intelligence is probably the most complex and astounding creations of humanity yet. And that is disregarding the fact that the field remains largely unexplored, which means that every amazing AI application that we see today represents merely the tip of the AI iceberg, as it were. While this fact... Continue reading
Posted Aug 18, 2022 at ImaginativePRO Blog
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Venture capital is on track to register its largest fundraising year on record despite the market correction. So far this year, VC funds in the US have closed on $137.5 billion, just shy of 2021's full-year total of $142.1 billion, according to PitchBook data. Just this month, Lightspeed raised $7.1... Continue reading
Posted Aug 5, 2022 at ImaginativePRO Blog
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On January 23, 2019, Whitney Lundeen, founder of Sonnet James, a maker of dresses for active mothers, appeared on the Shark Tank in hopes of securing a business partner and financial investor to contribute $350,000 in exchange for 25% equity in her company, a $1.4 million business valuation. Sara Blakely,... Continue reading
Posted Jul 29, 2022 at ImaginativePRO Blog
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What separates a jaw-dropping unicorn business concept ready for seed funding injections from an amateur-hour startup pitch no one takes seriously? It might not be your first guess, but for me it is definitely a clear and concise TAM formula. The potential of a product or service can be a... Continue reading
Posted Jul 19, 2022 at ImaginativePRO Blog
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According to ChiefMartech, the 2022 marketing technology landscape, the total estimated number of marketing technology solution providers increased from 8,000 in 2020 to 9,932 or +24% in May 2022. Here are the key you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here... Continue reading
Posted Jul 18, 2022 at ImaginativePRO Blog
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The lack of market need is the main reason for startup failure. Product-market fit is one of the most crucial elements needed to create a successful business. It indicates that people are interested in the company’s product and are willing to pay for it because the offering is better than... Continue reading
Posted Jul 13, 2022 at ImaginativePRO Blog
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Ringling Bros. and Barnum & Bailey will return in a little more than a year with a new variation of its traditional “The Greatest Show on Earth.” Feld Entertainment, a family-owned company and owner of Ringling Bros, and Barnum & Bailey circus, announced Wednesday, May 18, 2022, that a new... Continue reading
Posted Jul 5, 2022 at ImaginativePRO Blog
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Who is the richest chef in the world? While Gordon Ramsay and his stunning array of television shows may come to mind, the real answer may surprise you! The team at How Long to Cook Calculator has gathered a delicious dossier on the wealthiest chefs in the world, including famous... Continue reading
Posted Jun 25, 2022 at ImaginativePRO Blog
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In today’s economy, many people are launching new businesses, services and products with the help of crowdfunding platforms like Kickstarter, Indiegogo and even Patron. When using these platforms, community building for crowdfunding is essential; obviously, a big userbase means more funding and a higher chance of success. But crowdfunding community... Continue reading
Posted Jun 18, 2022 at ImaginativePRO Blog
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Data-driven marketing is the approach of optimising brand communications based on customer information. Data-driven marketers use customer data to predict their needs, desires and future behaviours. Such insight helps develop personalised marketing strategies for the highest possible return on investment (ROI). Click To Image To Enlarge Courtesy of an article... Continue reading
Posted Jun 11, 2022 at ImaginativePRO Blog
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Business intelligence and analytics are competitive necessities in today’s fast-moving, data-driven business world. In fact, more than half of organizations across industries are using business intelligence in some capacity to drive important initiatives like new revenue streams and increased efficiency. Yet there remains a gap between those who use it... Continue reading
Posted Jun 10, 2022 at ImaginativePRO Blog
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The term ‘metaverse’ is a portmanteau that combines the worlds ‘meta’ and ‘universe.’ It is used primarily to refer to an anticipated future iteration of the internet that’s often hailed as Web 3.0. This evolution of the internet is expected to see the rise of online 3-D or virtually integrated... Continue reading
Posted May 22, 2022 at ImaginativePRO Blog
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Companies that win millennials’ business stand to enjoy robust economic growth for years to come. In 2015, millennials surpassed baby boomers as the largest living generation in the United States. Now more than 75 million strong, this cohort, born between 1981 and 1997, is expected to peak at 81 million... Continue reading
Posted May 16, 2022 at ImaginativePRO Blog
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What Is a Marketing Strategy? A marketing strategy is a document that answers the big questions—what you offer, who your audience is, what your company stands for, brand guidelines, what niche or industry you play in, and who your main competitors are. It can include less or more information than... Continue reading
Posted May 16, 2022 at ImaginativePRO Blog
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The necessity of branding in the digital age is as important as branding itself. We have already seen what branding is in “Brand Guidelines and Why Your Business Needs Them?” In short, a brand comprises of all the elements such as the logo, color palette, typography, taglines, symbols, etc. that... Continue reading
Posted May 16, 2022 at ImaginativePRO Blog
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When you’re growing your startup, there are countless things to consider – from product design to hiring your team. One of the most crucial aspects, though, is digital marketing. No matter how amazing your product, you’ve got to get the word out to create an audience for it. This is... Continue reading
Posted May 1, 2022 at ImaginativePRO Blog
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I bet this is not the first time someone suggested you integrate an effective digital marketing strategy to your business. Stepping into the digital marketing is pretty much fine, but why does one need a strategy for that? Because a strategy helps you in “setting the direction to the destination... Continue reading
Posted May 1, 2022 at ImaginativePRO Blog
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Combined comics and graphic novel sales hit a new high in the pandemic year of 2020, according to a new joint estimate by ICv2’s Milton Griepp and Comichron’s John Jackson Miller. Total comics and graphic novel sales to consumers in the U.S. and Canada were approximately $1.28 billion in 2020,... Continue reading
Posted Nov 5, 2021 at ImaginativePRO Blog
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As an Amazon seller — especially if enrolled in Brand Registry — there are a few different ways to internally advertise your products to millions of potential Amazon customers. While listing optimization and SEO are vital to your organic search results, you shouldn’t rely on just that when it comes... Continue reading
Posted Oct 27, 2021 at ImaginativePRO Blog
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Digital marketing transformation refers to the shift from digital complacency and reliance on traditional marketing to the active pursuit of digital excellence through the proper usage and optimization of your digital channels. The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing... Continue reading
Posted Oct 27, 2021 at ImaginativePRO Blog
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During a Brands United webinar in September 2021, Brent Niemuth, President & Partner of direct marketing agency J. SCHMID, said that direct-to-consumer brands are outsmarting established market leaders with data-driven marketing and compelling and memorable creativity designed to delight consumers and disrupt markets. Niemuth explained how direct-to-consumer brands like Warby... Continue reading
Posted Oct 21, 2021 at ImaginativePRO Blog