"No single story can ever convince or engage everyone. If it were possible, then Hollywood would have found that story by now - it's thrown enough money at the problem and experimented with so many variations. And hoping for a single framework story is still too much - the much-discussed (even by me) Hero's Journey structure is an over-simplified one that doesn't apply universally." The Hero's Journey does apply universally (to Hollywood films and screenwriting), just not the simplified version that everyone talks about. You need to get into it in a much deeper level - see http://www.clickok.co.uk/index4.html