I have a friend who is an online marketer. He also writes a column for a tech magazine every month. It’s a good gig. His column has visibility. It enhances his personal brand — gives him credence and authority. And the thought of writing a new feature scares him to... | Continue »

I received an email today from a writer and found the message disturbing. Not because he was threatening in any way. Not because of what he was proposing. He was simply asking for work. (Somehow he had access to a well-known literary magazine's email list.) So what was bugging me? | Continue »

Download my Marketing Strategy Planning Template (No registration required). As I speak with people from around the world -- those who have read my book The New Rules of Marketing and PR (published in 26 languages from Bulgarian to Vietnamese) or who have seem my dozens of talks a year... | Continue »

Who needs a hair cut? I do. But my neighborhood hasn't had a barbershop in over 20 years. Think about that word. "Barbershop." What does it conjure up in your mind? Old fashioned smells like talcum powder, a shave and a hot towel, and that swirling red and blue and... | Continue »

Team USA didn't have much of a personal brand coming into the World Cup. The US isn't a soccer nation. But now, whatever happens, they have a brand identity that's strong and powerful. Exciting and imaginative. Capturing the hearts of millions at home and around the world. | Continue »

Whether you are an entrepreneur, a coach, or an author, here's are 5 things you can learn from Barbie about establishing your personal brand. | Continue »