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cL!
Wisco
Chad Lockart's Ignire is a journal of new business ideas for entrepreneurs and those who dig the design of value.
Interests: user centered design, brand design, business design, value creation, sense making, systems planning, serial entrepreneurship, creativity, strategy, industrial design, bmx skate culture, mepps #2, outdoor sports, smart people who love to learn by debating.
Recent Activity
The BackNForth Problem
Back-N-forth is only beneficial in negotiating, ping-pong, cleaning and sex. Fight to minimize the back-N-forth.
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Posted Feb 24, 2013 at ignire
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Weird is memorable and constraints are tasty.
Creation is the first step leading to any great result and "why not" is often the catalyst to creation. Yesterday, I stepped toward "why not" while embracing some simple constraints provided by scarcity in my fridge. First, it was lunch time and I was hungry (the need). Second, I was... Continue reading
Posted Feb 23, 2013 at ignire
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Fetching Velo's! A dapper food delivery non-profit rolling on two beautiful wheels
I have been missing in action for a bit. I know that. Such is life. Regardless, I am back. My brain is turning back on and my confidence is coming back. So here you go. One from my sms text files sent just days ago to bestus friends. asdfaasdf Just... Continue reading
Posted Jan 5, 2013 at ignire
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Another one from my Dad:
Another one from my Dad: how about Just Plain Tea. A company called, Just Plain Tea who make iced tea made from, you guessed it, real unmucked tea. No high fructose corn crap, no sugar, no falsely yet somehow legal "juice" and no fake tea like that "green tea" that... Continue reading
Posted Sep 15, 2012 at ignire
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This one is from my
This one is from my dad. His question, why hasn't anyone made a tea bag that makes an entire pitcher? Great question User centered design insight if I do say so myself. So imagine one big tea bag that replaces ten individual bags. One bag for the BigPicture, ahem, The... Continue reading
Posted Sep 15, 2012 at ignire
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Imagine a simple silicon mold
Imagine a simple silicon mold in the shape of a soft serve ice cream cone. You know the way they should look, the ideal way an ice cream cone should look. Then take the mold, fill with pudding, place in freezer, wait til frozen, place in a cone and shizzam,... Continue reading
Posted Sep 15, 2012 at ignire
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Truth and fiction and big data...
Found this in my drafts: Yay it has been like 6 months or something since I last posted here. In that time I've become an iphone fan, RIM imploded and the Blockbuster down the street turned into a gym. I am still Dad more than entrepreneur. [My little dudes need... Continue reading
Posted Sep 2, 2012 at ignire
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Siesta Loco
MyDad's idea at lunch: restaurant that provides lunch and a nap. Lunch in the front and a wall of hammocks in the back. Spanish themed food. Siesta Loco. Have a great day. Take a nap. Sent from my iPhone Continue reading
Posted May 22, 2012 at ignire
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FlightGazers -A grand vision.
Hi all and welcome to my ignire. This blog contains business or value ideas inspired from daily life. Think of this as my sketchbook for business ideas. Some of the ideas are explained in detail and some are quick "sketches", typos and all. I arrive these based on some sort... Continue reading
Posted May 5, 2012 at ignire
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Standing outside, clueless. DriveOn Bucko.
I have lived all over. I have lived in and around KCMO and Detroit and Albany, NY and Chicago and Portland, OR and even Maine. I was thinking about my time in two different neighborhoods, Ravenswood (chicago) and Portland's NW side. Both shared one distinct problem, high demand for on... Continue reading
Posted May 5, 2012 at ignire
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ChopStitos
In a meeting today. There were snacks. M&M's, apples and Doritos. I was reaching for the M&M bowl. My boss suggested Doritos because of their addictive power. I said I'd never go for the Doritos unless there were chop sticks to eat them. I can't stand the idea of that... Continue reading
Posted Apr 30, 2012 at ignire
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Patience & Trust- you'll need em to finish this book-long post!
There is something in the air man! All week I've heard stories about uncertainty and faith, stories about "now" vs "then", views on self-reliance vs tech-reliance and questions about what ultimately makes us human. I wrote about some of those themes in a post (below) while playing with the idea... Continue reading
Posted Apr 28, 2012 at ignire
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A Visit to Garageville in App-land.
Why would anyone want to compete with craigslist, amazon or ebay, never mind every local classified section in the country? Good question. Short answer...why not?! Disclaimer: I'll assume what I am about to write exists or is being made as we speak. If not then lucky me and lucky you.... Continue reading
Posted Apr 28, 2012 at ignire
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Walnut Ridge Organics considers product model innovation.
You might remember my story about Walnut Butter by Walnut Ridge Organics. Well, they are now considering branching out from their spreadable snacks model to chips and finger snack foods. This time they are considering a simple corn chip with high fiber. I've heard they will be a bit like... Continue reading
Posted Apr 28, 2012 at ignire
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Deliver tangible intangibles.
"Sometimes Mom's get all the cans from Target...there's Mom's at Target." -my toddler literally just now. The little guy must have been reading my mind just now. Mom's know where to park. If you have kids parking next to the cart return is a THE right answer. You can get... Continue reading
Posted Apr 22, 2012 at ignire
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Energy Pops
Not my idea but a colleague talking to another friend about his recent scorcher of a race, the Boston Marathon. It was super hot. Organizers weren't prepared with ice (mid-upper eighties in April is not at all common in Boston). He mentioned some kids were handing out popsicles to runners.... Continue reading
Posted Apr 18, 2012 at ignire
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Aha, the "relational moment" not the band.
Correlation. People are wired to make correlation's. I assume it's how we learn and socialize. Sometimes people jump to conclusions creating relationships that wrongly exist in fantasy. Sometimes people mashup unrelated ideas or outputs to create fantastic new expressions in art and music. Sometimes people use correlation for discovery and... Continue reading
Posted Apr 17, 2012 at ignire
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Life can get a little slippery sometimes.
I know, I know, I riff on parenting products a lot. That is my world right now. My toddler has discovered the outdoor faucet and the garden hose and the joy of mud which just happens to undo any garden work or landscaping I complete. I love the kid but... Continue reading
Posted Apr 16, 2012 at ignire
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The Racket, Change or Your Money Back!
This will be short. The scene: a table full of 5dollar Starbuck Gift cards. I get these all the time in the mail. I never use them. They come from my realtor, the plumber, our dentist. They pay for them. We forget to use them. Five bucks just isn't enough... Continue reading
Posted Apr 15, 2012 at ignire
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Let's Play Package Truck!!!
My son loves, loVES, LOVES(!) FEDEX and UPS. He loves package trucks (his words, not mine) and the FEDEX airplanes at the airport. He loves the mailman and freight trucks and stacking boxes. He seems to be obsessed with logistics for some reason. My son is three. One of his... Continue reading
Posted Apr 14, 2012 at ignire
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Mom's Are Smarter than Car Designers. Don't mess with Mom.
My wife sent me a great article today that reminded me of something I wrote a number of months ago. (see below link) Regardless, I agree with this article greatly: http://moms.today.msnbc.msn.com/_news/2012/04/12/11147183-forget-parent-error-car-designs-make-seats-hard-to-install?lite Please send that article to your car industry friends, should you have some. You can find the orig post... Continue reading
Posted Apr 12, 2012 at ignire
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Hairtari -Salon + Arcade = GameSpa
So a number of years ago I thought I needed to work at IDEO. They had recently began a new focus called business design which sounded very similar to work that me and some colleagues were doing at our day job. The description was everything I had ever hoped or... Continue reading
Posted Apr 11, 2012 at ignire
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Walnutterbutter by Walnut Ridge Organics
Once upon a time before the tyranny of small boys my wife and I enjoyed cooking together and listening to music. For the first time in I-don't-know-how-long this happened again, tonight long after the boys went to bed. Truth be told, I only measured some flour and chopped some walnuts... Continue reading
Posted Apr 10, 2012 at ignire
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Get Out-of-Office out of the office!
Your scenario: You're an advisor or team leader for remote yet globally located teams. You go into the office on a Monday. You call your remote clients. No answer. You email. Some answer and some do not. The emails you get back are all Out of Office replies stating people... Continue reading
Posted Apr 9, 2012 at ignire
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Surprise and the Art of Biz Sketching
I always forget that sketching only gets better with practice. Most sketches suck. Practice leads to awesome. There is no other rule more true than that. So here ya go, a couple short biz sketches: Hipster open house party planners. Selling your restyled house in dumpy affordable neighborhood but need... Continue reading
Posted Apr 1, 2012 at ignire
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