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Rick Garrett
Owner, Markit Motion, Inc.
Recent Activity
Summer is the season for outdoor activity that brings more pedestrian meanderers, road trips and outdoor events offering some new possibilities for marketing your business. Street side flags, sidewalk signs and promotional canopies are some ideas that may apply to your business. Continue reading
Posted Jun 13, 2015 at Markit Blog
Every amateur marketer or salesperson relies on these points to sell their services, but that's not what we buy. We buy the intangibles. We don't buy the sweater. We buy the feeling of the fit, the energy of the color, and the experience of the texture. We invest in who we feel we become in the sweater. Continue reading
Posted Jun 25, 2014 at Markit Blog
When done successfully, branded merchandise is the strongest marketing tool companies can use to connect with their customers. Continue reading
Posted Jun 11, 2014 at Markit Blog
Established in 1871, French Paper is a sixth-generation, family-owned American company. French Paper Company has been manufacturing paper for more than 140 years in the same community of Niles, Michigan. Continue reading
Posted Jun 4, 2014 at Markit Blog
Just when you think you know how your printer wants your art files, everything changes when you call another printer and ask the same question. If you attempt to be a liaison between your printer and your designer you'll feel like you're translating German to Spanish while you only speak English. Continue reading
Posted May 28, 2014 at Markit Blog
The lines get blurred when discussing Digital Printing and Offset Printing. With the improved quality of digital and the technological evolution of offset, deciding which manufacturing process will be best for your project is not always easy. Find out why you need to know the difference. Continue reading
Posted May 14, 2014 at Markit Blog
Perception is reality. How your customer perceives and receives your message is just as important as the message you intend. Marketing requires we make broad assumptions about our audience while targeting them enough to get them to act. The complication is that we are all a mix of 4 personas. Continue reading
Posted May 7, 2014 at Markit Blog
When developing your brand strategy it's important to be consistent and authentic from the inside out. Altering your brand can change the perception about your business to your customers and community so carefully consider why you want to make the change. Continue reading
Posted Apr 29, 2014 at Markit Blog
A great way to say Thank You to our Employees, Vendors and Customers is with a gift. Of course, the gift must reflect the relationship you have with the recipient to be received as intended. Over-giving comes across as suspicious, while under-giving can appear unappreciative. Continue reading
Posted Apr 23, 2014 at Markit Blog
Silkscreen Printing is most commonly thought of as a way to decorate T-shirts and other fabrics but the process has been adapted for imprinting on many other surfaces like metal, plastic, and glass. Find out how it works! Continue reading
Posted Mar 26, 2014 at Markit Blog
While Punxsutawney Phil is famous for his annual weather prognostications on February 2nd, he lacks knowledge of weather in Arizona. Continue reading
Posted Feb 2, 2014 at Markit Blog
Direct Mail Simplified. To add to the confusion about Bulk Mail, the Post Office has created 7 different classifications of Bulk Mail that effect cost. Continue reading
Posted Jan 16, 2014 at Markit Blog
Recognizing the difference between Spot Color and Process Color will help you spec your printing projects to your printer for accurate cost estimates and job planning. Continue reading
Posted Jan 12, 2014 at Markit Blog
From Wikipedia, the free encyclopedia Veterans Day is an official United States holiday honoring armed service veterans. It is a federal holiday that is observed on November 11th. It coincides with other holidays such as Armistice Day or Remembrance Day, which are celebrated in other parts of the world and... Continue reading
Posted Nov 10, 2013 at Markit Blog
Have you ever looked closely at a proposal from your printer and wondered what all the code was for but were afraid to ask? Here are 3 of the most understood terms used by printers: CMYK Everyone in the business of print understands that CMYK refers to the colors of... Continue reading
Posted Sep 30, 2013 at Markit Blog
It wasn't long ago that designer's studios were equipped with tools like X-Acto knives, drawing boards, T-squares and dark rooms. The evolution of computer graphics has increased the efficiency of design, and allowed for spectacular effects that were not possible before. The technology of design, however, can get in the... Continue reading
Posted Sep 26, 2013 at Markit Blog
When we think of design, usually an image, logo, brochure, or web site pops into our heads. These are very tangible designs that we see. Something we can relate to, and yes, they are extremely important in sharing our company's image with our customers. But there is so much more... Continue reading
Posted Sep 12, 2013 at Markit Blog
Aqueous coating is a low-cost, high-impact coating and is one of our favorites because it can speed up the printing process on rush projects because there is no wait for cutting or folding. Continue reading
Posted Jul 25, 2013 at Markit Blog
Markit Wishes everyone a Happy Memorial Day! Continue reading
Posted May 27, 2013 at Markit Blog
Markit Motion, Inc. was chosen to provide products to support the McGraw Hill Financial rebranding effort. One of those products was a ball cap with their new logo. Continue reading
Posted May 15, 2013 at Markit Blog
Get the most out of your printing budget by following these 5 easy tips. 1. Use More Colors Four-color (CMYK) process printing can cost half as much as printing with spot (custom) colors. It's counter-intuitive but it's a CMYK world out there where many presses are set up to print... Continue reading
Posted Apr 30, 2013 at Markit Blog
Often so much time is spent working out how we want the design to appear; the long-term use for the logo is overlooked. Continue reading
Posted Apr 25, 2013 at Markit Blog
Presidents' Day (Washington's Birthday) 2013 Monday, February 18, 2013 Washington's Birthday officially honors the life and work of George Washington, the first president of the United States. The day commemorates past presidents of the USA. Washington's Birthday is sometimes known as Presidents' Day. This is because while most states have... Continue reading
Posted Feb 18, 2013 at Markit Blog
From Tukee the genius and artful Markit Dog Related articles 5 Surprising Marketing Trends for 2013 USPS Announces End to Saturday Mail Continue reading
Posted Feb 14, 2013 at Markit Blog
Lincoln's Birthday 2013 Lincoln’s Birthday is a public holiday in the following states on February 12: Connecticut. Illinois. Missouri. New Jersey. New York (Lincoln's Birthday is a floating holiday for state government employees in certain bargaining units). Many government offices, schools and businesses are closed within most these states (see... Continue reading
Posted Feb 12, 2013 at Markit Blog