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me.yahoo.com/a/6t7ktkV209U2Mwn6y3ngO41KpNE0C.Nw18Qx
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Hi June - great post! I'm always surprised by how little campaign URLs are tagged in social media. Even given the "Twitter Whispers" phenomenon I mention in the post Rudi kindly linked to, tracking social media campaigns as far as possible is surely preferable to not tracking them at all. One way around it, I suppose, is to create microsites or dedicated campaign pages for the social media campaign, so that the landing page can be used as a measurement of campaign click-throughs. Otherwise, quantifying and estimating the proportion of clicks that have lost the tag can still help to estimate the success of social media endeavours. Surely it's better than operating in the dark.
me.yahoo.com/a/6t7ktkV209U2Mwn6y3ngO41KpNE0C.Nw18Qx is now following The Typepad Team
Oct 16, 2010