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Ian
London
Interests: brands, communications, technology, people, sport, music, design, cinema and all the other usual stuff, what it all means and how it all fits together
Recent Activity
Isn't it About Time Market Research Grew Up?
Recent ads in the US for Honda and Hyundai, dramatise a situation that any parent or any adult who has encountered a 4-year- old, knows all too well. You rate yourself as a knowledgeable, well-balanced and articulate person … but your 3-foot- tall interrogator can strike at any time, humbling... Continue reading
Posted Jan 20, 2013 at We are people
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How Werner Herzog ruined me for 3D films- and what it's got to do with market research...
I have only ever seen one film in 3D. It was Werner Herzog’s mesmerising Cave of Forgotten Dreams. It left such an impression on me that I think it ruined me for any other 3D film. Herzog is known as a highly accomplished ‘arthouse’ filmmaker and a consummate storyteller. Many... Continue reading
Posted Sep 7, 2012 at We are people
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Ian is now following Ray Poynter
Mar 22, 2012
Aleksandr Orlov can interrupt me anytime!
I have just finished Paul Adams excellent book "Grouped". You can read selected Chapters at Paul's blog here . Grouped concisely and persuasively gathers together a wide body of research with the aim of showing readers "how to rebuild their business around social behaviour and create products that people tell... Continue reading
Posted Mar 18, 2012 at We are people
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The Master Switch:why social media research needs to know its media history
On ESOMAR’s guidelines on social media research (see here) I am instinctively in agreement with people like Vision Critical’s Ray Pointer who urges ‘the whole of commercial market research to match the 21st Century, rather than try to keep shoehorning the new world into the old constructs’. But, of course,... Continue reading
Posted Nov 13, 2011 at We are people
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Tidy Up! And over 100 other ways Brian Eno could inspire creativity in the era of ‘real time’ and ‘big data’
If you have read my modest collection of posts so far you will have gathered that I am a big fan of John Gray’s ‘Obliquity’. It seems to me that Gray makes an irrefutable case for the power of unintended consequences across all facets of business. I take three key... Continue reading
Posted Nov 6, 2011 at We are people
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Are 'big ideas' bad ideas?
Richard Serra- 'The Hedgehog and the Fox' I love modernism. I am the kind of guy who instinctively tweets ‘SAVE PRESTON BUS GARAGE!’ when I hear on Radio 4 that it is going to be demolished. My favourite place in London is the Barbican. Being a fairly typical 40-something agency... Continue reading
Posted Oct 15, 2011 at We are people
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Commercial Types: Embrace Chaos!
Back in March I found this from Malcolm Gladwell on Big Think: 'Creative Types:Embrace Chaos' It struck a chord with me for a couple of (opposing) reasons: I like the reminder that creativity is hard. Creativity is a much used and abused term (see also innovation’ and I am sure... Continue reading
Posted Oct 9, 2011 at We are people
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A revolutionary idea- We are people!
We are all immersed in the rhetoric of revolution and change. Obviously there is some really great, game changing stuff happening. But there is also a lot that seems to be impervious to change…It feels like the revolution is being exaggerated…. This, of course, is completely natural. In ‘Leading the... Continue reading
Posted Oct 9, 2011 at We are people
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Ian is now following The Typepad Team
Feb 14, 2011
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