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Tech Brand Marketing
San Francsico
Tech marketing geeks unite.
Interests: Reading Wired, discovering the personalities of fonts, watching Nova, staying home, drinking coffee.
Recent Activity
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Here in California, any good citizen has some kind of earthquake preparedness pack. You know, water, a Swiss Army knife, granola bars, duct tape etc. How good your pack is depends basically on how organized you are as a person or also maybe just how paranoid you are. But the... Continue reading
Posted Jul 29, 2015 at Tech Brand Marketing
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Robots are starting to run the world...well maybe not the world, but at least one hotel. There's been buzz the last couple of days about this weeks opening of Japan's robot staffed hotel. We've all been anticipating the emergence of robots as part of our daily lives, but it never... Continue reading
Posted Jul 16, 2015 at Tech Brand Marketing
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As Baby Boomers populate the executive ranks and gain distance from initiative-level marketing activities, Generation X are rising into leadership and Millennials are driving key marketing projects. This is bringing forward a lot of new discussion about the differences between Gen X and Millennials and their work styles. Let's take... Continue reading
Posted Jul 1, 2015 at Tech Brand Marketing
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It's fair to say the numbered list has now taken over the web. The most enticing (hear clicked) articles have titles like "5 Ways to..." "10 Signs of..." "8 Reasons to...". The whole culture of content consumption has shifted and people's expectations and reading habits have also shifted. Today's multitasking,... Continue reading
Posted Jun 30, 2015 at Tech Brand Marketing
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In a moment of harmless cheer, you crack open that almond cookie and pull out the little strip of paper. "You will soon gain something you have always wanted." You read it and you think yeah, yeah it's just a silly cookie. But there is something about the way it's... Continue reading
Posted Nov 20, 2014 at Tech Brand Marketing
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Imagine you get a tricky social media question (of the non-PR nightmare type). You’ll probably find yourself considering how you can answer. Should I play it straight this time? Maybe I go for the humor on this one? Well, how you choose, and how well you choose, will be based... Continue reading
Posted Jul 3, 2014 at Tech Brand Marketing
You're gonna look at this list and think, "no duh". But we regularly see marketers getting themselves in trouble around these issues. In a world where sex, drugs and rock 'n roll are cool (at least we hope those things are still cool) it's easy to slip into one of... Continue reading
Posted Feb 3, 2014 at Tech Brand Marketing
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We often see the words ‘copy’ and ‘content’ being used interchangeably and we see why people might think they are the same. Both content and copy require a skilled writer and both are used in marketing. But, it’s a mistake to think they are the same. If you confuse the... Continue reading
Posted Aug 11, 2013 at Tech Brand Marketing
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Some people cruise the PCH in a convertible on a hot summer day, we cruise Moat and look for cool tech brand ads. Okay it does sound pathetic in comparison, but we really love marketing and to us cruising the tech ads is super fun. So, take a ride with... Continue reading
Posted Jul 21, 2013 at Tech Brand Marketing
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It’s interesting how much we like mascots. They evoke in us feelings that transcend those we have for the companies they represent. We have kind, friendly feelings towards Tony the Tiger that we don’t necessarily have towards the Kelloggs Company. Mascots humanize brands and have been an integral part of the rise of some of the biggest brands in the world. Yet, you’ll notice that few tech companies have brand mascots. Continue reading
Posted Jul 10, 2013 at Tech Brand Marketing
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You probably don’t even notice them anymore, those ubiquitous little buttons you see on ads and websites that you click to get to a next step. However, these little “call to action” buttons or CTAs are much thought about by marketers and designers. They can make a big difference to how well your message resonates and to the experience of your users. Let’s take a look at CTAs and how you can optimize them in your marketing. Continue reading
Posted Jul 2, 2013 at Tech Brand Marketing
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One of the most iconic tech companies of the 80's and 90's Gateway Inc. built a supernova brand from cows. Learn how Gateway created a trusted, accessible brand by being different from their Silicon Valley competitors and embracing their rural roots. Continue reading
Posted Jun 29, 2013 at Tech Brand Marketing
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A good product video can be used to educate and tell a story about your product. But tech products can be complex and difficult to explain without being boring. See how Xero overcomes this and makes online accounting enchanting in their product video. Continue reading
Posted Jun 25, 2013 at Tech Brand Marketing
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Lots of comparisons are made between Bill Gates and Steve Jobs and the brands they built. Most people think that Apple is the cooler of the two and that might be true, but we'd argue there's a little rock and roll in Microsoft that might be being over looked. Take a look at the history of Microsoft's logo and judge for yourself. Continue reading
Posted Jun 24, 2013 at Tech Brand Marketing
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Everywhere you go online there are ads following you around. The advertising technology behind these ads, called retargeting is a powerful tool for marketers. Learn the basics about retargeting and how marketers use it to drive demand. Continue reading
Posted Jun 12, 2013 at Tech Brand Marketing
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Jan 26, 2011