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Hiring a new employee or consultant at your startup is a big deal which can make or break your company. You are in a tough spot - because you are an unproven business, you don’t have the credibility to attract the best talent yet, but at the same time, you... Continue reading
Posted Aug 15, 2012 at ParetoCentral Blog
From yesterday onwards, started operating with the tag line service marked (SM) "20/20 Consulting Tryout". The full tag line is "Hire Right with 20/20 Consulting Tryout". We are all excited about this new pivot. More details soon! Continue reading
Posted Aug 7, 2012 at ParetoCentral Blog
Small business clients are often dissatisfied with their graphics consultants. They use a job board like Craigslist or Elance to choose a consultant based on their proposal and resume. Then the client is compelled to accept the end product because they have a contract with the consultant. Then the client... Continue reading
Posted Jul 18, 2012 at ParetoCentral Blog
If so, you are not alone. Many of us get to a new job assuming new responsibilities and areas of expertise. Initial several months is a process of catching up to the demands of the new position. Note that this is the period where all the other colleagues will be... Continue reading
Posted Jul 4, 2012 at ParetoCentral Blog
Many clients who use is not necessarily looking to hire a consultant. They want an immediate issues solved – like how to raise money for their company. ParetoCentral enables them to get advice from multiple consultants so they have the “wisdom of the crowd” in a confidential, personalized way.... Continue reading
Posted Jun 23, 2012 at ParetoCentral Blog
One group of consultants who have distinguished themselves in ParetoCentral platform is previous small business owners. They seems to be a perfect fit to advice other small business owners as well as startup entrepreneurs. This is because of the kinship they feel having gone through similar troubles such as shortage... Continue reading
Posted Jun 3, 2012 at ParetoCentral Blog
Almost every big Hollywood blockbuster you’ve ever watched has common factors. There is the star, and then there is the supporting cast. The star gets all the lines. The star gets to do most of the work. The star is the focus, and gets most of the glory. The movie... Continue reading
Posted Apr 10, 2012 at ParetoCentral Blog
I read a phrase in some article (I forget where) that said that sharing (social sharing) is something that brings a measurable uptick in the opportunity for business. As people are often scrambling to understand the “ROI” of using social networks and social media, that might well make for a... Continue reading
Posted Apr 9, 2012 at ParetoCentral Blog
Marketers have a huge opportunity with welcome emails. According to Skyline Technologies, welcome emails have an average open rate of 50-60%. It makes sense; as the double opt-in process has become more commonplace, people expect to return to their inbox and receive one or two emails that confirm their request... Continue reading
Posted Apr 5, 2012 at ParetoCentral Blog
As an email marketer, you already know you're losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe -- it's all part of the email marketing game. But what if there was something you could do to re-engage some... Continue reading
Posted Apr 4, 2012 at ParetoCentral Blog
Many small businesses acquire a significant portion of their customers through Google - whether through organic search or adwords. Both of these are actually unpredictable - especially the former. How do you hedge against this uncertainty? Read more... Continue reading
Posted Apr 3, 2012 at ParetoCentral Blog
Email averages a return on investment (ROI) of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17). So it's no surprise that 67% of organizations plan to increase their email spend in 2012.You can use those increased email marketing budgets to push your ROI higher... Continue reading
Posted Apr 2, 2012 at ParetoCentral Blog
One of the biggest challenges that any small business faces in the area of marketing is standing out from everyone else that say it’s doing what you’re doing. Read more Continue reading
Posted Apr 1, 2012 at ParetoCentral Blog
Online and offline are rapidly coming together thanks to advances in mobile technology. The following post is a good primer of current status: I want to point out some caveats though - the emphasis on QR code and twitter handle is not yet warranted in our opinion - the... Continue reading
Posted Mar 4, 2012 at ParetoCentral Blog
In response to concerns raised by Consultants, we have established best practices for Clients to avoid duplicate work by consultants. Because of the crowd-sourcing business model, some duplication, especially in the initial phase of each project, cannot be avoided. But Clients can focus on winnowing down consultants quickly so that... Continue reading
Posted Dec 18, 2011 at ParetoCentral Blog
We have been noticing that the winning consultants in Programming Needs posted by clients are often the person who responded FIRST. On talking to Clients, the main reasons were (1) Clients want quick solutions for their issues and (2) They appreciate the punctuality of consultants. Some crowd-sourcing concepts (like 99Designs)... Continue reading
Posted Dec 14, 2011 at ParetoCentral Blog
Ever get stuck while coding? You can use to get help from expert coders to solve pressing programming problems. Here is how it works: * Post a Consulting Need mentioning your Programming problem (If you want to keep details confidential, provide basic information first and you can share more... Continue reading
Posted Oct 22, 2011 at ParetoCentral Blog is the best platform to get valuable feedback from Target Users on your web site or product. Here is how it works: Post a Consulting Need mentioning your web site or product url (If you want to keep the information confidential, provide basic information and you can share more... Continue reading
Posted Oct 18, 2011 at ParetoCentral Blog
When we first started, our goal was to better connect consultants and clients. That mission has remained the same. But we had to make substantial business model changes to make this mission more practical. That leads to the most recent makeover at Now at, anybody can post... Continue reading
Posted Sep 28, 2011 at ParetoCentral Blog
I rarely go to Facebook. So tired of seeing updates from people I barely know. The updates tend to be "boastful" in nature - so that pisses me off more ;) I can see most people using facebook without visiting it often - I like the timeline feature they announced because it serves like a diary. I can also see advantages in making social graph portable. Coming back to your point on connecting with fans - the messages feature was intrusive to begin with. So if I really want to communicate something that is not very important, I would use the wall. If the message is important, I will send individual messages.. - J Michael,
I often get asked about a fundamental issue about crowdsourcing – It’s potential to generate lots of wasted efforts. For example, if you are designing a logo, you have no idea whether you would ultimately win the contest. I.e. the precious time you spent could be totally wasted because the... Continue reading
Posted Jul 31, 2011 at ParetoCentral Blog
Quora is a great way to get initial answers for questions and to get knowledge in areas where one is not expert in. It is a great piece of technology and we recommend everybody to use it. It stands heads and holders above its competitors – like LinkedIn Answers, Focus,... Continue reading
Posted Jun 19, 2011 at ParetoCentral Blog
Here is the scenario: You are working on a specific issue at work and a question comes to you. You try to search on the internet (say,, but it has generic information and no information that is personalized for you. You think of some colleagues who can help –... Continue reading
Posted Jun 9, 2011 at ParetoCentral Blog
The workplace of today comprises mostly of full-time employees. Sure – companies outsource certain tasks and use sites like oDesk and eLance.. But most of the work happens through full-time employees and contractors. But, it is going to change. This is because of two emerging and irreversible trends – (1)... Continue reading
Posted May 27, 2011 at ParetoCentral Blog
ParetoCentral enables you to find and hire the right consultant or employee by facilitating up to 20 hours of consulting service from the candidate of your choice at $20 per hour. We call it “20/20 Consulting Tryout (SM)”. Consider this as a trial period to get to know your selected... Continue reading
Posted May 26, 2011 at ParetoCentral Blog