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Graeme Fry
Art Director & Designer
Recent Activity
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I was pleased to pick up a Global Award for the work I've done on attention deficit hyperactivity disorder (ADHD) awareness. Much of the work I do with Insight is in interesting and complex areas - it makes creating a good campaign that much more satisfying. This campaign we built... Continue reading
Posted Dec 4, 2011 at GrayArt
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Animal health ads are normally a clutter of happy owner and pet montages. So when Fortekor, a dog health product for older dogs launched in the UK they were looking for something to stand out from the competition. I took a slightly different approach and produced this concept. Continue reading
Posted Nov 6, 2011 at GrayArt
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I've had the pleasure of developing the visual side of the VinoSolo Brand over the last year. VinoSolo is an ingenious product - it's a wine bottle with it's own wine flute. It's been great watching the brand grow- Local Kiwi Entrepreneur Tony Woods taken his product to the world... Continue reading
Posted Oct 16, 2011 at GrayArt
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For people with living with Arthritis, the implications of the disease run a lot deeper than just physical pain- it affects peoples ability to do many of the things they use to hold dear. In promoting NZ Arthritis awareness month and a new pain relief supplement - I brought two... Continue reading
Posted Oct 10, 2011 at GrayArt
Graeme Fry is now following One Love Photo Heather Gilson
Jul 17, 2011
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After a 4 year stint working at Saatchis in London I decided it was time to head back to NZ. My Girlfriend and I spent over 9 months on the road - a long time to spend away from my beloved Mac! Despite that it was a fantastic time to... Continue reading
Posted Jul 17, 2011 at GrayArt
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The brief for this job was to draw attention to the challenges faced by children with ADHD in a learning environment, so what better way to understand and empathise with a problem than to to see it throughout the young students eyes? The Concept was rendered by Thomas Simpson. Continue reading
Posted Jul 14, 2011 at GrayArt
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New Zealand Blood faced a fresh challenge with attracting Donors from Universities. I worked at adapting their brand and developing fresh communications targeted to students. It was a lot of fun to work on and they were well received. Continue reading
Posted Jul 14, 2011 at GrayArt
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Although I usually work with a professional illustrator to bring my concepts to life, drawing continues to be a hobby of mine. I've been recently been having a lot of fun exploring Indian ink as a medium, results above. Continue reading
Posted Jul 14, 2011 at GrayArt
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Thousands of people are effected by Osteoporosis in New Zealand. Unfortunately many are not treated correctly. The aim of this series of to-doctor communications was to highlight the very apparent risk of broken bones to doctors by shattering objects that doctors might perceive as unbreakable- showing the hidden risk. Aclasta... Continue reading
Posted Jul 14, 2011 at GrayArt
Graeme Fry is now following The Typepad Team
Jul 14, 2011