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Maneesh Sah
Marketing director passionate about generating demand and driving growth for companies in the B-B space.
Recent Activity
My new post in Singapore Business Review. Talks about leadership presence. Please click here to read: Continue reading
Posted Jan 9, 2013 at Activist Marketing Blog
In this age of information overload, you need to have both content expertise as well as 'presence' expertise to stand out. It's about having a point of view and taking a clear stand instead of just sharing data and information with others. It's about bringing a fresh perspective and new... Continue reading
Posted Sep 17, 2012 at Activist Marketing Blog
Thanks Saloni for taking the time to visit and comment!
Toggle Commented Aug 4, 2012 on Think Local, Act Global at Activist Marketing Blog
Maneesh Sah is now following GretchenRubin
May 1, 2012
Maneesh Sah is now following positively present
May 1, 2012
Maneesh Sah is now following Lori Feldman
May 1, 2012
Maneesh Sah is now following Linda Dessau
May 1, 2012
Most marketers and business leaders have heard of the slogan 'Think Global, Act Local'. HSBC even created a highly visible advertising campaign around this theme which further contributed to its popularity. It seems that this idea may no longer be relevant while doing business in high growth emerging markets .... Continue reading
Posted Dec 14, 2011 at Activist Marketing Blog
Winning companies pay attention to the simple things, the one per cent things, to create trust and purchase preference in the minds of their customers. Earlier this year, low-cost India based carrier IndiGo created aviation history. They ordered 180 Airbus A-320s with a list price of almost $16 billion. This... Continue reading
Posted Dec 8, 2011 at Activist Marketing Blog
Marketing events are a great way to cultivate purchase consideration and preference for your services. By offering experiences via an event, you can demonstrate value and build trust. You are also providing your target audience a platform to network with peers, share ideas and help build a community. This will... Continue reading
Posted Nov 10, 2011 at Activist Marketing Blog
Framing a debate can help you to get people to see an issue from a different point of view. Politicians are great framers. One of the reasons Republicans in the U.S. did well in the past was that they used the power of framing to get media and opinion leaders... Continue reading
Posted Oct 9, 2011 at Activist Marketing Blog
"People from China who went through hardship realised that life is not about waking in the morning and waiting till the evening. Life is about solving problems. If every problem you solve is a step forward, one day you'll be ahead of other people. A lot of people don't get... Continue reading
Posted Sep 25, 2011 at Activist Marketing Blog
Its true that companies are shifting their marketing dollars away from trade shows. However, one can still drive some real benefits by participating in some key ones for one's industry. For your participation in a trade show to be effective, its no longer enough to just set up your booth... Continue reading
Posted Sep 16, 2011 at Activist Marketing Blog
While browsing Economist over the weekend, learnt a new term-erotic capital. Its defined as a complex mix of physical and social assets, consisting of beauty, self-presentation, social skills, liveliness and sex appeal. Latest research confirms what many successful marketers had learnt long time back- 'erotic capital' is as important as... Continue reading
Posted Aug 29, 2011 at Activist Marketing Blog
Due to the macroeconomic uncertainties in Europe and the United States, the focus on growth has become all the more critical for companies in Asia. Growth comes from either taking market share from competitors or venturing into markets that are growing. Asia has many such countries which fall in the... Continue reading
Posted Aug 24, 2011 at Activist Marketing Blog
Over the years, I have come across this exchange many times in corporate life in the business to business space. When someone is asked-"Why are your sales down?" Often the first response is: " Our branding isnt strong enough". And I have heard this response (or other variations of it... Continue reading
Posted Aug 21, 2011 at Activist Marketing Blog
Maneesh Sah is now following The Typepad Team
Aug 20, 2011