Quirk's Marketing Research Review has declared Professor Dominique Hanssens' Empirical Generalizations about Marketing Impact a must-read book for marketing researchers. The article in the February 2013 Quirk's lists the Hanssens-edited volume in the "Research in General" category. Empirical Generalizations, which "surveys the academic research to determine 'what we know' about... Continue reading

Two FEMBA students who had never before developed web applications made it to the final round of the "Hackathon," UCLA Anderson Entrepreneur Association's second annual Developer's Contest, held February 22-24 in the heart of Silicon Beach. James Biskey (on the right) and Evan Moore of the FEMBA Class of 2015... Continue reading

Sebastian Edwards, the Henry Ford II Professor of International Business Economics at UCLA Anderson, recently spoke with Chile's El Mercurio about the economic challenges facing that country. Below, we translate some of Edwards's key points: Our conversations are trivial in relation to the challenges that the country faces. It’s inevitable... Continue reading

Dean Judy Olian was interviewed by Chile's Pulso. She talked about maintaining excellence in education through a recession and the promise of Chile's business environment (and its applicants to UCLA Anderson). We have translated the interview and present it below. (We recommend you hit the "view in fullscreen" icon on... Continue reading

Indra Nooyi, Chairman and CEO of PepsiCo, was the featured guest of the November 5 Dean's Distinguished Speakers Series event. Enjoy the video of their wide-ranging discussion and some additional fruits of Nooyi's visit to UCLA Anderson. See the photographs of Nooyi's visit on Facebook. Nooyi was honored that night... Continue reading

[View the story "Eli Broad at UCLA Anderson: Lessons from an Unreasonable Man" on Storify] Eli Broad at UCLA Anderson: Lessons from an Unreasonable Man Legendary businessman and philanthropist Eli Broad, founder of the Broad Foundations and author of "The Art of Being Unreasonable," shared a stage with UCLA Chancellor... Continue reading

UCLA Anderson's Entrepreneurship Bootcamp for Veterans with Disabilities (EBV) features prominently in Vetrepreneur's October 2012 story on programs that train veterans in entrepreneurship and business ownership. The EBV program, presented by UCLA Anderson and a nationwide consortium of business schools, offers veterans--at no charge--both a course of practical training and... Continue reading