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Bethany Rodriguez
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During the past week, the branding agency Digitas held a seminar called NewFront. According to a New York Times article written by Tanzina Vega and Stuart Elliot, this seminar was held in order to "encourage marketers and agencies to spend more money on digital ads, either by increasing budgets or shifting to online media some of the estimated $70 billion a year that is spent on television commercials." This means that the market for digital advertisements is really beginning to expand. On NewFront's about us page, it clearly states that this year's seminar was all about branding. The about us... Continue reading
Posted Apr 30, 2012 at Global Media News
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DumbDumb is not just the name of a lollipop, it's also the name of an advertising company that has been busy at work to produce Denny's webisodes called "Always Open" which I discussed in my last post. There are numerous videos displayed on the website, and the first in the upper-left hand corner is one titled "DumbDumb Inro Reel". The video allows viewers to better understand what the production company is all about. In the video, the two founders of the company, Jason Bateman and Will Arnet, talk about how their videos affect advertising. Bateman states, "we try not to... Continue reading
Posted Apr 23, 2012 at Global Media News
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"Always Open" is not only part of Denny's slogan, it's also the website which displays web episodes in order to get younger consumers to eat at the restaurant. The web series began in March 2011, and is currently in the second season. The episodes are full of humor, and often feature different celebrities. According to New York Times reporter Andrew Adam Newman, "the unscripted videos, between three and four minutes long, are released on CollegeHumor.com and on Denny's Facebook page." CollegeHumor.com "is a leading entertainment company targeting a core audience of people ages 18-49." This is the perfect place for... Continue reading
Posted Apr 16, 2012 at Global Media News
The phrase "It's what you do with what we do" will be heard and seen a lot more over the next few months as AT&T releases a new advertising campaign to move forward. The new advances are in both their technology as well as in remaking their own image. According to Stuart Elliot, a New York Times reporter, "the campaign includes commercials on television and online and a robust presence in social media like Facebook, Twitter, and blogs." Through the use of all these social media websites, more consumers will see the advertisements because of the amount of people who... Continue reading
Posted Apr 9, 2012 at Global Media News
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The American Association of Advertising Agencies, or Four A's, has launched a new way for young people to get involved in the advertising world. Stuart Elliot from the New York Times reported that the connection of job-seeker to company, was to become easier on March 28th, 2012, with the start-up of the new website called Open Advertising. Four A's revealed their new channel of information at "their annual Transformation conference"- Elliot. According to a NYConvergence.com article, the website "is meant to address a survey last year that concluded that the industry's efforts to attract and maintain talented employees was not... Continue reading
Posted Mar 31, 2012 at Global Media News
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The New York taxi cab will be re-inventing itself this upcoming year as Nissan releases the NV200 as the new taxi. Like the above ad says, the cars will remain yellow, but the type of car and manufacturer of the cars will change. According to New York Times reporter Stuart Elliot, Nissan is launching an advertising campaign to inform New Yorkers of the changes. Elliot states: "there are plans to give passers-by near the Javits Center foam fingers that can be used to hail cabs rather than root for sports teams. There will also be giveaways of gift cards worth... Continue reading
Posted Mar 26, 2012 at Global Media News
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100 years is a long time especially when it comes to years of existence, which makes sense that Kraft Foods would be making a big deal of the lifespan of the Oreo cookie. March 6th will mark the birth date of the cookie, and according to New York Times reporter, Stuart Elliot, Kraft has lots in store for its cookie-lovers. Kraft Foods has several ways of informing consumers about this momentous birthday. There are many advertisements all over the place; the internet, in print, and in stores. The one advertisement that consumers will enjoy the most is the limited edition... Continue reading
Posted Mar 4, 2012 at Global Media News
Prestige and class is what the Oscars are all about; and so are the advertisements. Although the Oscars are not as big of an advertising event as the Superbowl is, commercials still play an important role during the broadcast. New York Times reporter, Stuart Elliott, made very clear the fact that commercials will be even more upscale this year than they have been in the past. According to Andy Goeler, vice president of Anheuser-Busch InBev, the viewers are more affluent, than those who view the Superbowl: “Our consumer base is sophisticated, and a platform like the Academy Awards aligns perfectly... Continue reading
Posted Feb 26, 2012 at Global Media News
With the ever-changing features on Facebook, Facebook Music is one that is helping users to become more musically connected. The app’s purpose is for Facebook users to listen to music through the music site Spotify.com, and to share music with friends. The amount of changes that Facebook has implemented over the past couple of months were made in order to keep up with the increased amount of competing social network websites. According to Somini Sengputa and Ben Sisario, Facebook is using all resources possible in order to reach as many people as possible. “'Facebook wants to be omnipresent in the... Continue reading
Posted Feb 20, 2012 at Global Media News
Now, more than ever, fans are able to give their input to artists on many different social media sites. According to Ad Age journalist Rupal Parekh some sites being used are Instagram, Foursquare, Twitter, Facebook, and band websites. Being socially connected makes it easier to specifically make music for fans because it allows them to directly let the artists know what it is they want. One artist in particular that has decided to include fans in the making of her new album is Ellie Lawson. The widely known British singer has created an outlet for fans to comment, suggest, and... Continue reading
Posted Feb 13, 2012 at Global Media News
""If you talk to any sports fan and ask them when you were the most passionate, it was probably when you were 12 or 13 years old"" said Bob Der, leader of Sports Illustrated for Kids. The idea of creating sports news for chilren is not a new idea, but the way The Whistle, a news sports outlet for children, is planning to carry it out, is. The Whistle plans on reaching out to children through a number of different types of media because of the amount of children who are increasingly using new technology. The age range is from... Continue reading
Posted Feb 6, 2012 at Global Media News
Adaptation is everything when it comes to changing technology. Unfortunately for Eastman Kodak Co., making the change was too dificult. According to Hannah Sheehan from onthemedia.com, the company failed to expand their product market, which forced them to file for Chapter 11 Bankruptcy. Despite the loss of money now, it is easy to remember the good things that Kodak provided to the American public. Kodak's photography products were a very large part in photojournalism in the past. In many ways photojournalism can be a way to get media to the general public without forcing them to read a lengthy article.... Continue reading
Posted Jan 30, 2012 at Global Media News
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Jan 24, 2012