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Although there was plenty of trepidation leading up to the recent passage of the Music Modernization Act, the legislation was met with surprisingly little controversy once it was passed. Since then, unfortunately, some details have emerged over how the royalties of independent songwriters will be monitored that are raising the... Continue reading
Posted 13 hours ago at hypebot
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A fundamental part of the music business, advertising's latest evolution is arriving at Pandora in the form of interactive voice ads, built in partnership with Instreamatic around AI tech and with an alleged ability to understand listeners' speech beyond simple "yes" and "no" commands. ________________________________ Guest post by Bobby Owsinski... Continue reading
Posted 15 hours ago at hypebot
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As an artist, it can be difficult to keep up with social media algorithms, and to effectively game the system enough to make social channels an effective promotional tool. Luckily, the old-school option of email still remains a highly effective avenue for musicians, provided you can keep your fans from... Continue reading
Posted 15 hours ago at hypebot
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Buckle up Snapchatters! Everyone's favorite now-you-see-it, now-you-don't platform is rolling out a host of new features this spring, including a variety of new filters, and the integration of Shazam, as well as some additional new tools which could help band/artists be more creative and make a bit more of a... Continue reading
Posted yesterday at hypebot
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With so many options available for promoting your music, it can be overwhelming to try and figure out which one is best for you, but video often emerges at the head of the pack. Here we take a deep dive into what it takes to effectively utilize video as a... Continue reading
Posted yesterday at hypebot
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While we think of quite a few websites as 'popular,' an actual look at the internet's favorite sites reveals just how few really come close to making the cut, and by just how wide of a margin the web's top dogs really rule the roost. _____________________________ Guest post by Bobby... Continue reading
Posted yesterday at hypebot
Posted 4 days ago at hypebot
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In this piece, Jake Udell reflects on the how music companies are increasingly converging to become the same thing as they try to wear a growing number of hats in an effort to remain relevant in a rapidly changing industry. _____________________________ Guest post by Jake Udell of Art of Manager... Continue reading
Posted 4 days ago at hypebot
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Music marketing changed almost entirely in the last decade, and while variety of new tools and techniques are now available to artists, many of them require a significant investment. Here we look at seventeen different marketing tips that, while still effective, remain affordable to the average musician. ________________________ Guest post... Continue reading
Posted 4 days ago at hypebot
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In 2019, music and technology have become more linked together than ever, with new tech advancement now part and parcel of every aspect of the music industry. In this piece, Patrick McGuire explores the historical context for this, and what happens technological change is put at odds with artists' values.... Continue reading
Posted 4 days ago at hypebot
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In this piece, Chris Robley examines how musician and songwriter Daniel Antopolsky fought his way back into the music industry and began building a career in his 60s and on into his 70s - no small feat in a business which is less than favorable to the older set. _______________________________... Continue reading
Posted 5 days ago at hypebot
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Advertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good and, like in so many aspects of the music industry, it's important to have a plan. Here we break down what a complete... Continue reading
Posted 5 days ago at hypebot
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While the life of a musician is often associated with a variety of vices, the reality is that engaging in these diversions too much can, in some instances, derail a promising potential future in the music business, and that making your career into too much of a party can be... Continue reading
Posted 5 days ago at hypebot
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Spring will shepherd in the cancellation of numerous music contracts, and with renegotiations on the table, three of the industry's biggest labels are eager to see if they can squeeze some additional revenue out of the rapidly growing social media platform TikTok. _____________________________ Guest post by James Shotwell of Haulix... Continue reading
Posted 5 days ago at hypebot
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Take a look at the humble origins of revolutionary pop artist and rising star Billie Eilish, and how the singer and her brother FINNEAS create their #1 signature sound in a small bedroom studio in a modest LA neighborhood. _____________________________ Post via AWAL Tucked away in a modest East LA... Continue reading
Posted 6 days ago at hypebot
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If you're looking to get serious about your music career in 2019, it's important to put some effort into making your material discoverable online, in what has become a decidedly crowded field. Whether you're trying to sell concert tickets, merch, or just trying get new fans to hear your music,... Continue reading
Posted 6 days ago at hypebot
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Community can be a dangerously nebulous word, and taking the time to develop one as a band or artist can be an intimidating prospect, particularly when there are so many other aspects of your life as a musician to keep track of. Here we look at some the best ways... Continue reading
Posted 6 days ago at hypebot
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While the massive uptick in the popularity of audio seems like it should be good news for traditional broadcast radio, the reality is that much of this resurgence has manifested in the form of podcasts and new forms of tech like smart speakers. _____________________________ Guest post by Fred Jacobs of... Continue reading
Posted 7 days ago at hypebot
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In an effort to pay down its massive debts, iHeartMedia is set to file for an IPO, a move by the bankrupt internet radio company which could be indicative of what the future may hold for other music companies involved in radio, and specifically internet radio, may do moving forward.... Continue reading
Posted 7 days ago at hypebot
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Last week, Studio Spaces in London was home to the first ever AIM (Association of Independent Music) Connected global music business conference, featuring some amazing panels and discussions, with over 150 speakers. Here we look at some of the top quotes from the three day event. _________________________ Guest post from... Continue reading
Posted 7 days ago at hypebot
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While Spotify's Ad Studio feature (available to artists since 2017) has proven to be effective as a promotional tool, the behind the scenes of why was something of a mystery, at least until now. The streaming platform's new ad metrics give artists a much more transparent understanding of what happens... Continue reading
Posted Apr 15, 2019 at hypebot
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Saturated though the marketplace may be, the internet is still one of the best resources at your disposal as a small independent artist for getting the word out about your next release and getting it into the ears of new listeners. Here we look at five fantastic online resources for... Continue reading
Posted Apr 15, 2019 at hypebot
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Manager Jake Udell breaks down and debunks the top three fallacies that he hears the most frequently from the music industry's aspiring young leaders second guessing themselves or undercutting their ability to succeed. ____________________________ Guest post by Jake Udell of Art of Manager These are the top three fallacies I... Continue reading
Posted Apr 15, 2019 at hypebot
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In this piece, artist manager Jake Udell analyzes his personal experience of overvaluing his own success, and looks at why too much personal confidence and a failure to rely on others can compromise one's ability to succeed in the music business. ______________________________ Guest post by Jake Udell of Art of... Continue reading
Posted Apr 12, 2019 at hypebot
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While a lot of fuss is made about marketing to millennials (owing to their purchasing power), an increasing number of industries are now turning their attention to how to capture the attention of Generation Z, and the music business is no exception. _______________________ Guest post by Alyssa Golden from the... Continue reading
Posted Apr 12, 2019 at hypebot