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Being on social media is important for artists, but using it effectively is another matter, and clumsy posting can often do more harm than good. Here we look at twelve important questions to ask yourself before you post on any social media. __________________________ Guest post by Bobby Owsinski of Music... Continue reading
Posted 1 hour ago at hypebot
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While radio stations have provided compensation to songwriters and music publishers, they have never never paid record labels, artists, or producers, something which, Richard James Burgess of A2IM believes, it's high time to change. ___________________________ By A2IM CEO Richard James Burgess. This first appeared in Variety I was glued to... Continue reading
Posted 2 hours ago at hypebot
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Making a living as an artist can be hard, and having to keep down a day job while still working to fulfill your musical potential isn't a juggling act everyone can keep up. For a fortunate few, however, there are fellowships and grants that can give you the opportunity to... Continue reading
Posted 3 hours ago at hypebot
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In this follow up to a previous series exploring traditional songwriter and music publisher relationships, we look at some less well-known contractual agreements between these two parties, including co-publishing, sub-publishing, and administrative agreements. ____________________________ Guest post by Justin Jacobson Esq. from the TuneCore Blog In a prior two-part series, we... Continue reading
Posted 4 hours ago at hypebot
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Artists have been finding ways to game the system since the digital age began, often in the form of purchasing likes or subscriptions, but streaming isn't immune either. Here we look at the tactics employed by some artists to dramatically boost their streaming numbers. ______________________________ Guest post by Bobby Owsinski... Continue reading
Posted 3 days ago at hypebot
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Anyone involved with putting on a concert wants to see a packed house, but no matter how hard you try, things don't always work out. Here Martin Atkins looks at some last minute tips for what to do if your show ends up minimally attended that can soften the blow.... Continue reading
Posted 3 days ago at hypebot
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Although vinyl has been making a significant comeback in the age of streaming, the CD has largely been thought of as a relic of the past. New data suggests, however, that calling time of death on the CD may have been premature. _____________________ Guest post by Bobby Owsinski of Music... Continue reading
Posted 4 days ago at hypebot
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Currently one of the most powerful operators in the music industry, Taylor Swift's contract with Big Machine Records has come to an end, giving her freedom to go out on her own, shop around and choose another label...or maybe not. _______________________________ Guest post by David Philp of Music Biz 101... Continue reading
Posted 4 days ago at hypebot
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In this piece, the people at Music Technology Policy provide a chart listing the key events in the necessary path to launch in order for the Mechanical Licensing Collective as needed by the recently ratified Music Modernization Act. _________________________ Guest post by Editor Charlie of Music Technology Policy As best... Continue reading
Posted 4 days ago at hypebot
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In this sixth and final part of a multi-part series breaking down the ins and outs of email marketing, Cheryl B. Engelhardt focuses on how artists can use their email marketing strategy to actually monetize (or "Sell") their work. _________________________ Guest post by Cheryl B. Engelhardt of the TuneCore Blog... Continue reading
Posted 4 days ago at hypebot
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Although typically skeptical of the idea of "buying" plays, Brian Hazard here reviews his experience with a fairly reputable marketing agency promising him 16k guaranteed plays of his material. __________________________ Guest post by Brian Hazard of Passive Promotion I would never buy fake plays, and I strongly suggest you don’t... Continue reading
Posted 5 days ago at hypebot
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While YouTube has certainly moved in on the music industry in a major way, carving out a huge swathe of listens and views, a recent news outage at Facebook has suggested consumers may not be as dedicated to these major sites as was at first thought, and that, were YouTube... Continue reading
Posted 5 days ago at hypebot
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In this installment of the #nofilter interview series, AWAL talks with viral rapper and social media sensation Wynne about some of her more off-the-beaten path thoughts and opinions. ______________________________ Guest post from AWAL Welcome to #nofilter, a recurring interview series that gives standout artists room to breathe. Meet the real... Continue reading
Posted 5 days ago at hypebot
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Here Chris Robley cautions against the dangers of posting content to your YouTube channel which too closely matches something you or another user has uploaded, and the negative consequences YouTube will counter with should you do so. ________________________________ By Chris Robley of CD Baby from the DIY Musician blog The... Continue reading
Posted 6 days ago at hypebot
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While SoundCloud has certainly become a powerhouse for musicians looking to spread their music and promote their brand, the accessibility of the sight has caused it to quickly become overcrowded with artists vying for fans and attention. This added challenge means that a solid, actionable strategy is a necessity when... Continue reading
Posted 6 days ago at hypebot
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As an artist, building an audience is one of the hardest and most important things to do, and it can be difficult to know where to start. Here we look at helpful comprehensive beginner's guide to successfully growing an audience from the ground up. _________________________________ Guest post from the TuneCore... Continue reading
Posted 6 days ago at hypebot
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In an effort to come together and share and discuss the current state of music marketing in 2018, Music Ally hosted an all-day Sandbox Summit conference, pulling in music industry leaders from across the global digital marketing space. Here we look at a breakdown of the day's events and what... Continue reading
Posted 6 days ago at hypebot
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Despite how great your fans may be, they can't be counted on to know when all your upcoming gigs are, and need a little gentle reminding in order to get them through the venue door. Here we look at an email reminder strategy that won't irritate fans but can help... Continue reading
Posted 7 days ago at hypebot
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Since the beginning of the recording industry, the limitations imposed by format have directly influenced music, from wax cylinders to MP3s. Here we look at how the now dominant format - streaming - is reshaping music. ______________________________ Guest post from AWAL “We should get good enough that you don’t have... Continue reading
Posted 7 days ago at hypebot
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In a bid to build closer ties with black radio listeners, it appears Apple may be in the market to purchase steak in iHeartMedia a network which, despite its financial woes, carries significant influence and clout in the music business. _____________________________ Guest post by Kori Hale, CEO and Founder of... Continue reading
Posted 7 days ago at hypebot
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The degree of personalization offered to Spotify users is what the executives credit the streaming services massive growth to, and is something which anyone hoping to market their brand should take into account. Here we look at what bands and artists can glean from personalization strategy used at Spotify. ________________________... Continue reading
Posted Nov 9, 2018 at hypebot
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Going as far back as the FM radio receivers of the 1950s, transportation and music have been inextricably linked; and as the landscape of the transportation industry changes, new marketing opportunities for music and artists are emerging. _______________________________ By journalist Cherie Hu this first appeared on Forbes.com "Ridesharing, 5G and... Continue reading
Posted Nov 9, 2018 at hypebot
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Among artists releasing music this days, it's fairly common to see them sink a lot of promotional resources into trying to gain a coveted placement on one of Spotify's major playlists, the theory being that such a prominent placement will make a band's career, but is this really the case?... Continue reading
Posted Nov 9, 2018 at hypebot
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While much of the focus on marketing in the music industry is often put on online marketing, the real world can often be neglected, despite remaining one of the most effective areas of music promotion. ___________________________ Guest post by Michael Hahn of Landr By now, everyone knows how important it... Continue reading
Posted Nov 8, 2018 at hypebot
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In this fifth part of a multi-part series breaking down the ins and outs of email marketing, Cheryl B. Engelhardt explores how artists utilize engaging content in their email marketing to convert subscribers into superfans. __________________________ Guest post by Cheryl B. Engelhardt of the TuneCore Blog [Editors Note: This is... Continue reading
Posted Nov 8, 2018 at hypebot