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Over the past couple of decades, changes to the music ecosystem in relation to the fall and rise of major labels is frequently rehashed at music industry events, but the fate of the indies is often neglected. Here Neil Turkewitz his experience at a recent panel discussing precisely this issue.... Continue reading
Posted 2 days ago at hypebot
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It's a cutthroat industry out there, and when time comes for you to throw your hat in the ring and release new music, it's up to you to do everything you can to maximize its impact. Here several industry experts weigh in on what artists must do to capitalize on... Continue reading
Posted 2 days ago at hypebot
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Having music is all well and good, but when it comes to getting a relevant party interested, your ephemeral window of opportunity can't be wasted. Here we Chris Robley details five critical elements you must be able to call upon if you want to cultivate interest in your work. ______________________________... Continue reading
Posted 2 days ago at hypebot
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As such 'best ofs' are want to do, Billboard's recent Power 100 list of the music industry's most important people was met with some controversy by the industry as a whole, with many feeling the company's ranking missed the mark a bit. In this piece David Philp explores where Billboard... Continue reading
Posted 3 days ago at hypebot
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Most people are familiar with Shazam as the go-to music identification app, but in addition to it's powers of clarification, Shazam also has the ability to show the user top tracks being Shazam'd the world over. _____________________________ Guest post by Jake Udell of Art of Manager You’re already familiar with... Continue reading
Posted 3 days ago at hypebot
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Here Christian Castle details issues regarding streaming rates, and the problem in the formula which prevents the creation of long-term shareholder value, and instead gives an immediate short-term rush to the beneficiaries. _______________________________ Guest post by Christian Castle of Music Tech Solutions “How did you go bankrupt?” Bill asked. “Two... Continue reading
Posted 3 days ago at hypebot
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Already a hugely successful artist, Ariana Grande's release of Thank U, Next has proven that her army of fans are willing to go above and beyond, and are the sort of devoted supporters which every artist needs in their life. ______________________________________ Guest post by James Shotwell of Haulix With the... Continue reading
Posted 3 days ago at hypebot
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While the idea of performing to thousands may be dream for many artists, DJ Marshmello took things to an even higher level, with a recent in-game Fortnite concert which drew in millions of viewers. Virtual concerts may not be a new thing, but technology and gaming culture have developed to... Continue reading
Posted 4 days ago at hypebot
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YouTube's content ID system has long been maligned by the music industry for its multifaceted failings. The minimal staffing YouTube provides regarding copyright claims has left the system vulnerable to misuse and, most recently, outright extortion. __________________________ Guest post by Timothy Geigner of Techdirt By now, we should all be... Continue reading
Posted 4 days ago at hypebot
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Nothing is free, particularly in the music industry, and putting together a fantastic tour or festival requires money. One of the best ways to secure funding for these sorts of events is through sponsorships - but doing so requires careful planning. _________________________ Guest post by Randi Zimmerman of the Symphonic... Continue reading
Posted 5 days ago at hypebot
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In an age where playlist culture reigns supreme in our consumption of music, one curious music blogger from NYC took some time to investigate what today's music consumers are listening to, on what platform, and most of all how they're discovering it. ___________________________ Guest post by Noor Kalouti of Soundfly's... Continue reading
Posted 5 days ago at hypebot
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While talent and ability are certainly important factors when it comes be becoming a successful artist, more important still is differentiation. Here we look at what it means to separate yourself from the back like this, and what really matters when it comes to differentiation. ___________________________ Guest post by Jake... Continue reading
Posted 5 days ago at hypebot
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With such a large number of Spotify subscribers still operating on the free tier, this streaming platform presents a huge opportunity for artists to advertise their music. Here we look at the basics of getting an ad on Spotify, and how to target it at a specific audience. ___________________________ Guest... Continue reading
Posted 6 days ago at hypebot
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As a kind of response to Billboard's most recent 'Powe 100' list, Glenn Peoples has here assembled a power list of individuals in the music industry who hold a significant of power and influence in the respective positions, but for one reason or another may have been passed up by... Continue reading
Posted 6 days ago at hypebot
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With such a high volume of new music constantly being released, artists and their music have a difficult time breaking through and getting traction among listeners. That said, the upheaval and transformation of the traditional music industry has given the scrappy do-it-yourselfers a chance to succeed with the help of... Continue reading
Posted 6 days ago at hypebot
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In this edition of Building Your Dream Team, AWAL breaks down the who, what, when, where, and why of music lawyers and why they're so important to any artist or producer who's serious about building a carer in music. ______________________________ Guest post from AWAL Building Your Dream Team breaks down... Continue reading
Posted 6 days ago at hypebot
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Following the National Association of Music Merchants 2019 gathering, Michael Hahn highlights some the most exciting music tech releases/announcements from this years event, and wheat they suggest about music tech trends moving forward. ___________________________ Guest post by Michael Hahn of Landr It’s the most wonderful time of the year—for gear... Continue reading
Posted 6 days ago at hypebot
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Music videos can be a massive asset when promoting new music, but only if you have an effective launch plan. Here we look at quick tips and essential features to incorporate into your release strategy to maximize your success. ___________________________ Guest post by Stephanie Kurse, Manager, Video Services at The... Continue reading
Posted Feb 8, 2019 at hypebot
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In what could be an exciting new marketing opportunity for artists and bands, the popular photo sharing platform Instagram will soon allow user to share links to their entire stories. ______________________ Guest post by James Shotwell of Haulix A new Instagram update will empower artists, brands, and everyday consumers to... Continue reading
Posted Feb 7, 2019 at hypebot
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In this article, Oisin Lunny shares a dire warning from Scott Cohen, the enigmatic music tech pioneer affiliated with company's like, Spotify, The Orchard, and the British Phonographic Industry. In a recent keynote presentation, Cohen warned a massive industry sea change would likely soon reshape the music business entirely. _________________________________... Continue reading
Posted Feb 6, 2019 at hypebot
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After the struggle of getting the Music Modernization Act passed and allegedly gave pre-1972 artists the royalties they finally deserved, a new merger between Sirius and Pandora by their hold-tightening parent company Liberty Media, has artists and advocates gearing up for an ongoing fight against tech companies and their lobbyists.... Continue reading
Posted Feb 6, 2019 at hypebot
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In this piece, Bobby Owsinski explains why, in the new music economy, artists need to think more about Business to Business transactions instead of just focusing on Business to Consumer transactions. _________________________ Guest post by Bobby Owsinski of Music 3.0 You might be wondering about the title and that’s because... Continue reading
Posted Feb 6, 2019 at hypebot
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One thing many present day successful artists have in common is a great manager behind the scenes, helping to engineer that success. Here we look at the origin stories of five such matches in music. ___________________________ Guest post from AWAL J Cole, the 1975, Chance the Rapper, Rita Ora, and... Continue reading
Posted Feb 5, 2019 at hypebot
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While there may be an established mentality in the music industry that, in order to be successful, you must constantly be giving it your all, there is in fact a compelling case to be made for being a little more selfish with your time and energy rather than focusing on... Continue reading
Posted Feb 5, 2019 at hypebot
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In this piece, Jake Udell breaks down the remarkable story of how his management team were able rocket artist Kelsy Karter to the top of headlines everywhere using $300 and a face tattoo. _________________________________ Guest post by music manager Jake Udell from his blog Art of Manager As you may... Continue reading
Posted Feb 5, 2019 at hypebot