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Gifts Artists Should Offer Their Fans This Holiday Season
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The holidays are right around the corner, and whether or not you celebrate them, it's a great time of year to show your fans just how much they mean to you, either through free music, a special holiday cover, or something else altogether. ____________________________ Guest post by James Shotwell of... Continue reading
Posted Nov 1, 2019 at hypebot
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Soon It Will Cost More For Copyright Registration
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Every few years, the U.S. Copyright Office does a detailed study on its fees in an attempt to determine whether they need adjusting. In their latest audit, the office decided it was time to raise its rates by about $10 for most electronic filings. ___________________________ Guest post by Bobby Owsinski... Continue reading
Posted Oct 31, 2019 at hypebot
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Planning A Tour? 4 Expenses You Need To Keep In Mind
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Touring is often difficult and expensive, but through careful planning, there is a good deal artists can do to to at least mitigate the latter of these issues. Here we look at four major cost drains that artists need to prepare for in advance in order to avoid inviting financial... Continue reading
Posted Oct 31, 2019 at hypebot
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Why Improvisation Is Great For Seasoned Musicians, As Well As Those Just Beginning To Learn Music
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When performing on stage or learning a new piece of music, musicians typically view their playing one of two ways, good or poor. Unfortunately, this binary way of look at music can do real harm to our growth as an artist, harm which can be rectified through the power of... Continue reading
Posted Oct 31, 2019 at hypebot
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Creative Ways To Advertise Your Music On TikTok
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Although still in its infancy when it comes to the platform's advertising availability, TikTok's broad and rapidly expanding global user base has musicians and their marketing teams eager to get in on the ground floor. Here we look at some creative ways to promote your music on the rising video... Continue reading
Posted Oct 30, 2019 at hypebot
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Do You Really Need An Electronic Press Kit?
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If you want to promote your music or get important info to festivals, venues, and journalists, then having a solid electronic press kit, or EPK, is essential. Here we look at exactly what an EPK is, and what you need to include in yours to make it as effective as... Continue reading
Posted Oct 30, 2019 at hypebot
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5 Email Marketing Metrics You Need To Be Aware Of
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Email newsletters might seem antiquated to some, but they continue to have incredible value, particularly when it comes to reaching interested fans. Whether you're just starting out with email newsletters, or have been doing them for awhile, here are the five most important metrics when it comes to email marketing.... Continue reading
Posted Oct 30, 2019 at hypebot
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How Are Musicians Utilizing Facebook Groups?
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Despite being an impressive marketing tool, artists all too often dismiss Facebook Groups as unnecessary. Here we hear from four artists about their success using Facebook groups as a way to meaningfully connect with fans online. ______________________ Guest post by Randi Zimmerman of the Symphonic Blog All too often, artists... Continue reading
Posted Oct 29, 2019 at hypebot
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Labels Now Able To Pay Spotify To Promote Their Music
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UPDATED: Spotify users may already be familiar with 'Music For You' notifications which sometimes pop up on the platform and now, in a new test run by Spotify, those notifications are for sale, allowing artists to promote directly to listeners without a need for third-party applications. _______________________________ Guest post by... Continue reading
Posted Oct 29, 2019 at hypebot
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Government Regulations, Frozen Mechanicals ant the Importance of Advocacy
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Chris Castle breaks down in detail just how harmful the regulations imposed by the government surrounding mechanical license royalty rates are, and the value of advocacy in righting the ship to create a more balanced industry. _____________________________ Guest post by Chris Castle of Music Technology Policy There is a certain... Continue reading
Posted Oct 29, 2019 at hypebot
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When To Book Gigs: The Ultimate Artist's Guide
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As with so many things, timing is everything in the music business, and while many artists may spend countless hours perfecting their pitch to venues, no amount of preparations is enough if you make your booking inquiries at the wrong time. Here, we look at the 'when' side of booking... Continue reading
Posted Oct 29, 2019 at hypebot
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How The CASE Act Will Become Small Claims For Copyrights
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Recently passed in the House of Representatives and expected to pass in the Senate, the Copyright Alternative in Small-Claims Enforcement (or CASE) Act, will arm creators with another tool to combat those infringing on their copyright. Here we break down how the law will work. ____________________________ Guest post by Bobby... Continue reading
Posted Oct 29, 2019 at hypebot
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Marketing Tips For Touring Artists
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It may be a busy and demanding time for a musician, but letting your marketing slip because you're on tour is a huge mistake. Here we look at some key tips for how artists can keep their marketing game strong while on the road. ____________________________ Guest post by Ainsley Lawrence... Continue reading
Posted Oct 28, 2019 at hypebot
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Why Right Now Is The Best Time To Launch A Music Career
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While it's been a tumultuous past decade for the music industry, and things are showing no sign of calming down, all the chaos has created a tremendous amount of opportunity for artists across the music business spectrum. ____________________________ Guest post by James Shotwell of Haulix The music industry is an... Continue reading
Posted Oct 28, 2019 at hypebot
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Starting A Band Means Starting A Business
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We review the benefits of creating a legal standalone entity as an artist or for your band, some ways in which you can use the legal system to your advantage, and why its a good idea to seek legal advice surrounding the endeavor. _____________________________ Guest post by The Sifre Group... Continue reading
Posted Oct 25, 2019 at hypebot
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The Upside To Releasing Your Music On Cassette
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As with so many trends, how we consume music can seem as cyclical as anything else, as most recently evidenced by the resurgence of cassette tapes. Much like vinyl, this seemingly antiquated format has been making something of comeback of late, and there are a few good reasons why. ___________________________... Continue reading
Posted Oct 25, 2019 at hypebot
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Why Artists Who Don’t Cultivate Sustainable Lifestyles Stop Making Music
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In this piece we explore why artists with lofty goals of making music their full time career are so often brought down by their ambitions, and how artists can better advance their position in the industry through setting a series of achievable goals and focus ing on career sustainability. _______________________________... Continue reading
Posted Oct 25, 2019 at hypebot
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CASE Act: The Bill Every Musician Needs To Know About
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Jessica Sobhraj of Cosynd outlines what the passage of the CASE Act means for independent songwriters and creator and the ease and affordability of filing and resolving copyright disputes. ____________________________ UPDATE: The CASE act overwhelmingly passed the US House of Representatives this week and the bill is headed to the... Continue reading
Posted Oct 24, 2019 at hypebot
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Investors, Labels Queston Spotify's Future
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Just days before Spotify's Monday earnings report, some label execs and Wall Street analysts are questioning if the steaming giant will ever be profitable, and if not, can it survive? By Bobby Owsinski of Music 3.0 Spotify certainly looks like the big dog on the streaming block, and perhaps it... Continue reading
Posted Oct 24, 2019 at hypebot
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How An Artist Grew To 500,000 Monthly Spotify Listeners Without The Use Of Playlists
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In this piece, Ari Herstand walks us through the rise of Virginian hip hop artist Lucidious, and how he managed to go from about 150 monthly listeners to 500,00, without relying on playlist placement. ______________________________ by Ari Herstand, author of How to Make It in the New Music Business ,... Continue reading
Posted Oct 24, 2019 at hypebot
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How to Take Care Of Yourself, Your Music Career [VIDEO]
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No matter where you turn, people are always telling you to work harder in pursuit of success, but the reality is that it can be just as important to take time off from your work, and nonstop hustling can be detrimental in the long run. ___________________________ Guest post by James... Continue reading
Posted Oct 24, 2019 at hypebot
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Why Streaming Royalties Will Always Stay Too Low To Make A Living Off Of [Video]
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Disc Maker's Tony van Veen details why he believes that streaming services will never pay independent artists enough in royalties for them to make a comfortable living in the way that physical CD sales once did. ____________________________________ Guest post by Tony van Veen of Disc Makers I’m afraid I have... Continue reading
Posted Oct 24, 2019 at hypebot
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Marketing Strategies Need To Know As A Musician
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With a new year fast approaching we look at five key no brainer marketing techniques for artists looking to gain exposure and widen their fanbase. ______________________________ Guest post by Jaimie Watts of the Symphonic Blog So, you’ve got a career in music and you’re living the dream. This is amazing... Continue reading
Posted Oct 23, 2019 at hypebot
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Improve Your Artist Site Search Ranking with Image Alt Tags
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For any artist or band, having a high ranking is incredibly important to maintaining your online presence and being discoverable by your fans. Because of this every slight edge you can gain when it comes to SEO matters, including the implementation of image alt text. ______________________________ Guest post by Bobby... Continue reading
Posted Oct 23, 2019 at hypebot
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The Value Of Merch For Today's Working Artist With Joey Stucky [INTERVIEW]
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Here award-winning musician, personality, and engineer Joey Stuckey discusses the success of his music and the important role merch plays in branding his act and drawing in valuable revenue. _____________________________ Guest post from Disc Makers Blog Being blind hasn’t stopped Joey Stuckey from living a life of intention, joy, and... Continue reading
Posted Oct 23, 2019 at hypebot
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