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Marketing your music is a complex challenge. What works for one listener or fan could fall flat with another, and artists will often jump through hoops and try all kinds of schemes as they fight against anonymity. While it's good to try a variety of marketing tricks, there's one every... Continue reading
Posted 6 hours ago at hypebot
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In this op-ed, Mike Masnick reveals how better-authorized services have, in contrast to increased legal enforcement, been incredibly effective at reducing online piracy, but that the music industry is choosing to ignore the numbers in favor of a different narrative. ____________________________________ Guest post by Mike Masnick of Techdirt This was... Continue reading
Posted 9 hours ago at hypebot
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As an increasing number of music fans head to social media channels like Instagram and Facebook, the platforms are offering an increasing number of services to artists to help them engage with their listeners. Here we provide some advice for how to utilize these features to the max. _____________________________ Guest... Continue reading
Posted 10 hours ago at hypebot
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The channels through which artists rise to stardom are changing along with rest of the industry, as evidenced by rapper Ashnikko's rapid ascension to stardom as a direct result of her popularity in the world of Tik Tok. _______________________ Guest post by James Shotwell of Haulix Fast-rising rapper Ashnikko has... Continue reading
Posted yesterday at hypebot
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While many artist's focus on YouTube's ability to deliver music and videos to their fans, the video sharing platform has a plethora of other offerings beyond this that can be invaluable resources for keeping your fanbase up to date on your activity, as well as gaining the attention of channels... Continue reading
Posted yesterday at hypebot
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Moving from creating music in your bedroom or garage to playing in front of live audience can seem like a massive leap to make, both emotionally and logistically, but is nonetheless an important step to take. Here we look at some important tips for artists looking to book a local... Continue reading
Posted yesterday at hypebot
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While on of the main complaints about satellite and broadcast radio is that the same songs get played over and over again, numbers suggest there's a major disconnect between what people say they don't want, and what they actually enjoy listening to, and that musical repetition is actually a good... Continue reading
Posted yesterday at hypebot
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In 2018, the Music Modernization Act was passed into law. Hailed as a harbinger of justice, songwriters hoped the law would help restructure the digital music economy in such a way as to make things more equitable for artists. The reality is a bit more complicated, but change is coming,... Continue reading
Posted yesterday at hypebot
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If you want to make it as an independent artist in the music business, it's important to diversify. One avenue many may not consider is to go into publishing. Not music publishing, but actual publishing of artist bios. Being able to thread the PR needle and craft a well-written bio... Continue reading
Posted 6 days ago at hypebot
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There's a certain crispness in the air that can only mean one thing - fall is here! This part of the year is a great time to to hit the road on tour, and if you're planning to fill the spooky season with show dates, make sure these ten music... Continue reading
Posted 6 days ago at hypebot
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As much as they may depend on a good audience for a living themselves, musicians are often guilty of being of the worst people to have at your show. Here Joe Hoten reveals the many judgements and insecurities which make musicians terrible audience members. _____________________________ By Joe Hoten from the... Continue reading
Posted 7 days ago at hypebot
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The success of your music career depends as much on your marketing savvy as it does your skill as a musician, and being able to book a venue that's a good fit for your style of music and level of success is key. _________________________________ Guest post by Dylan Barlett of... Continue reading
Posted 7 days ago at hypebot
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While music streaming is undeniably a global business, a lot of artists are missing out on certain international revenue opportunities owing to cultural and geographic differences, such as those that exist between the US and China. Fortunately, Far East Global thinks they have a solution to this problem. ___________________________________ Guest... Continue reading
Posted 7 days ago at hypebot
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Unfortunately for artists, touring tends to draw out some of their most unhealthy habits, and maintaining both your emotional and physical wellbeing while on the road takes a concerted effort. Here we look at three important ways in which musicians can maintain good health on tour. __________________________________ Guest post by... Continue reading
Posted 7 days ago at hypebot
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We hear from managers, promoters, and others about the value of relationships and community in the independent music sector, and why exactly being indie matters so much in live music. _____________________________ Guest post by Chris Zaldua of Eventbrite RELATIONSHIPS ARE THE CONNECTIVE TISSUE OF THE INDEPENDENT MUSIC COMMUNITY. It takes... Continue reading
Posted Oct 7, 2019 at hypebot
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Touring can present a number of challenges, all of them made harder by the pressure it puts on your ability to think. Here we look at how planning ahead and treating the tour as if you're going into orbit in space can help prevent disaster on the road. __________________________ Guest... Continue reading
Posted Oct 7, 2019 at hypebot
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Copyright violation remains an ever-present issue in the music business, affecting not only an artist's ability to make money, but also that of labels. Consequently, the RIAA annually drops a list of the top offenders. Here we look at who this year's guilty parties are. _________________________ Guest post by Bobby... Continue reading
Posted Oct 7, 2019 at hypebot
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In this piece, Ellisa Sun takes us on a trip down memory lane and back again as she compares the music of her youth with more modern compositions, and looks how much both music and the way we consume it has shifted over the years. ______________________________ Guest post by Ellisa... Continue reading
Posted Oct 4, 2019 at hypebot
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While many music listeners may turn to their favorite streaming platform to discover new music, there's still a lot to be said for the power of a well crafted blog. Here we look at eleven of the best blogs to turn to when searching for new and exciting hip-hop tracks.... Continue reading
Posted Oct 4, 2019 at hypebot
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While nostalgia in entertainment is nothing new, the indie music scene has been witnessing a particularly large wave of it recently with a number of bands adopting an audio aesthetic heavily reminiscent of the 70s/80s and even earlier. Here we explore why, and where the trend is headed. _____________________________ Guest... Continue reading
Posted Oct 3, 2019 at hypebot
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A new report is out from the International Federation of the Phonographic Industry or (IFPI) looking at how music is being enjoyed the world over, and which genre's are the most popular internationally. Perhaps unsurprisingly, pop reigns king, continuing to occupy the number one slot. _________________________ Guest post by Bobby... Continue reading
Posted Oct 3, 2019 at hypebot
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In this review, Brian Hazard of Color Theory walks us through his recent experience using the Spotify PR service Virtuoso Music, whether the service delivered on it's promises, and whether or not it might be right for you. ____________________________ Guest post Brian Hazard of Passive Promotion It’s always a good... Continue reading
Posted Oct 3, 2019 at hypebot
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Here James Shotwell chats with Bad Wolves, a rock and roll group who have been able to cultivate success in a genre some had deemed dead. In this interview, they detail how they found success with their recent cover of 'Zombie' and how the group's collective experience in the music... Continue reading
Posted Oct 3, 2019 at hypebot
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In this new essay, author Julian Tepper directly takes on one-hit wonders, and how the term can often negatively silo artists into a frequently mocked category of performer. ________________________ Guest post by Julian Tepper Dear One Hit Wonder, You and I have been on a collision-course dating back to 1986,... Continue reading
Posted Oct 3, 2019 at hypebot
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While music has changed a great deal over time, it has consistently referenced drug and alcohol usage for decades. But which genre does so the most? Here we look at a lyrical analysis of artists and genres to determine where substances feature the most frequently. _________________________ Guest post by Rebecca... Continue reading
Posted Oct 2, 2019 at hypebot