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VIP experiences are on the rise in the music industry, giving cash-laden fans premium access and a variety of perks, and while organizers and attendees both seem to win out on the face of it, getting VIP ticketing right is easier said than done. Here we look at four tips... Continue reading
Posted 2 days ago at hypebot
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Instagram: currently the fastest growing social media platform, it's one of the most important tools when it comes to making a splash on social media, and variety of new perks and features mean it's become easier than ever to connect with your fans and stoke the growth of you fanbase,... Continue reading
Posted 2 days ago at hypebot
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In this piece, Bobby Owsinski observes how US pop hits which once permeated the world over have given way to more local music in every area except when it comes to the holidays, where American Christmas classics from the 50s and 60s still reign supreme. _______________________ Guest post by Bobby... Continue reading
Posted 2 days ago at hypebot
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Some of the greatest musical acts have faced rejection at the hands of labels, and being passed over by the powers that be is as old as music itself. That said, it doesn't make the stamp of disapproval easier. Here we look at five ways to appropriately weather rejection in... Continue reading
Posted 2 days ago at hypebot
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While a lot of airtime and marketing energy is put into landing a track on an official playlist, less attention is given to thriving sub-industry of third-party playlisting, and how artists can use it to their advantage. ______________________ Guest post from AWAL AWAL's Decoded dismantles big topics into manageable insights... Continue reading
Posted 3 days ago at hypebot
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Although necessary, promoting your music is usually an pricey proposition. Social media platforms, however, provide a largely inexpensive, risk free space for artists to hawk their wares. But, as CD Baby's Chris Robley explains, this still requires a careful, measured approach in order to be successful. __________________________ By Chris Robley... Continue reading
Posted 3 days ago at hypebot
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It appears as though an ever increasing number of bands and artists are avoiding traditional record label and instead taking the indie path, sometimes by choice and sometimes because of difficulty of signing with a major label. Whatever the reason, indie labels are soon set to contribute to 40% of... Continue reading
Posted 3 days ago at hypebot
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Communication is a two-way street, something which is just as true when it comes to the artist/fan relationship as any other. This means that, while it's important for artists to reach out to fans, they also need to be able to listen and get a sense of how fans are... Continue reading
Posted 4 days ago at hypebot
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Metadata (aka data about data) has become a huge part of achieving musical success in the digital age. So huge, in fact, that to ignore it, or to have incorrect metadata, can ruin your chances of keeping your head above water in the streaming era. By Chris Robley of CD... Continue reading
Posted 4 days ago at hypebot
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Neil Turkewitz challenges some of the common narratives that have recently been spread regarding copyright, including the idea that copyright limits freedom of expression for artists, and works to the advantage of the already rich and powerful. __________________________ Guest post by Neil Turkewitz from Medium Over the course of the... Continue reading
Posted 4 days ago at hypebot
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While emails certainly do a lot for driving ticket sales, it's easy to wonder if they could be doing more, and artists frequently vacillate between sending too few emails, and bombarding their market base and over-saturating them. Here we look at new data on how to get it right. ___________________________... Continue reading
Posted 4 days ago at hypebot
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Part of the main ethos behind SoundCloud which allows it to function is the idea of its users sharing and engaging with each other not just on a musical level, but also sharing common interests and ideas. As an artist, this can make for the perfect environment in which to... Continue reading
Posted 5 days ago at hypebot
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Chris Robley of CD Baby highlights the five things every artist must include on their Facebook page that are so frequently neglected. When it comes to your Facebook page, a first impression is likely the only impression you'll be able to make. ____________________________ By Chris Robley of CD Baby from... Continue reading
Posted 5 days ago at hypebot
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In this second in a multi-part series exploring some of the less well known publishing agreements in the music industry, Justin Jacobson delves into the nitty gritty of sub-publishing agreement and what its implications are for an artist. ____________________________ Guest post by Justin Jacobson, Esq. of the TuneCore Blog This... Continue reading
Posted 5 days ago at hypebot
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As negotiations between the EU Council, EU Commission, and EU Parliament have progressed regarding the EU Copyright directive, something which they all passed different versions of, the directive overall (and Article 13 in particular) has devolved into a mess no one, it seems, wants. __________________________ Op-ed by Mike Masnick of... Continue reading
Posted 5 days ago at hypebot
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Now that it's December, the holiday season is in full swing. For artists, this means a huge marketing opportunity, whether you're performing, recording, or simply marketing holiday merch, we here look at five key tips for capitalizing on holiday music fever. _____________________________ Guest post by Dae Bogan of Soundfly's Flypaper... Continue reading
Posted 6 days ago at hypebot
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Here we look at how the Facebook-owned social media platform powerhouse that is Instagram is dominating a transforming the music industry's social media landscape, and some of the statistics, trends, and hidden tricks through which it's doing it. _________________________ Guest post from AWAL Decoded dismantles big topics into manageable insights... Continue reading
Posted 6 days ago at hypebot
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Although it's a great way for artists to boost their overall revenue, selling merch at shows can often be a challenge to do. Here we look at seven ways to switch things up and move a few more shirts at your next show. By Dave Ruch from CD Baby's DIY... Continue reading
Posted 6 days ago at hypebot
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While consumer need for a hi-res streaming services seems to have cooled down of late and most listeners seemingly content with CD-quality music, Qobux close to imminent launching its hi-res streaming and download platform in the US. The news comes on the same day that Sony became the first major... Continue reading
Posted 6 days ago at hypebot
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While 91% of people check their email every single day, you're not the only hitting their inbox, and it can be incredibly easy for your message to be lost or condemned amid the digital clutter. Here we look at three key strategies artist must use to ensure that their email... Continue reading
Posted Dec 7, 2018 at hypebot
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In a followup to his recent piece regarding user-centric royalties and the idea of an "ethical pool" solution to streaming royalty allocations, Chris Castle here raises the question of whether artists' departure from major streaming services would cause fans to follow suit and ditch them as well. ____________________________ Guest post... Continue reading
Posted Dec 7, 2018 at hypebot
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If you're an independent songwriter, you're your own publicist on your compositions, meaning it can be worth setting up your own personal publishing entity to affiliate with your PRO. Here we look at what exactly a PPE is, and whether setting one up is the right decision for you. _______________________... Continue reading
Posted Dec 7, 2018 at hypebot
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While artists now live in a time when they have more freedom than ever to create, market, and sell their music, the digital age has brought with it a unique set of challenges as well. Here we look at the three biggest obstacles standing between contemporary musicians and success. __________________________... Continue reading
Posted Dec 6, 2018 at hypebot
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We knew our attention spans were short, and it seems the streaming era is only making things worse, with new data revealing that consumers are becoming increasingly fickle, and skipping more songs after spending a decreasing amount of time listening to them. ____________________ Guest post from Haulix Daily The internet... Continue reading
Posted Dec 6, 2018 at hypebot
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Every aspect of the music industry has been touched by its transition to digital distribution, and record deals and recording contracts are no exception. Here music attorney Mark Quails breaks down some of the most import questions about contracts for current day musicians. _______________________________ Guest post by Mark Quail of... Continue reading
Posted Dec 6, 2018 at hypebot