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In this third of a four-part series on how to sell more tickets to your event, we focus on how you can free up your time to focus on things like your music by automating certain important marketing tasks while still maintaining an authentic presentation to fans. ______________________________ Guest post... Continue reading
Posted yesterday at hypebot
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Host to countless legendary artists, Chess Records has become an iconic fixture of reverence in the music industry, so it should come as no surprise that some of music's biggest icons would cross paths in unexpected ways there, as in this peculiar interior decorating incident involving Muddy Waters and The... Continue reading
Posted yesterday at hypebot
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If you're new to the social media game and have yet to amass hordes of followers, it might not seem like a particularly rewarding avenue to invest your marketing efforts in. Fortunately, a limited following is merely a small speed bump on your road to marketing success, and using these... Continue reading
Posted yesterday at hypebot
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Although Apple Music has consistently taken home the gold for paying artists the most per stream, but was coming up short in other artist services. In an effort to close that gap, the platform is now launching its 'Apple Music for Artists' feature, giving bands valuable insights into their audience.... Continue reading
Posted yesterday at hypebot
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The price of a music business education can seem out of reach to many aspiring industry hopefuls, but thanks to the rise of YouTube, there are a number of incredible and informative resources out there available for free. Here we look at five such channels that are a must for... Continue reading
Posted 2 days ago at hypebot
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In the music business, being able to stretch your money and work with a shoestring budget is a valuable skill. Here we look at how one viral Instagram photographer takes extreme budgeting to the next level, spinning straw into gold by utilizing common scraps to create incredible photographs. ___________________________ Guest... Continue reading
Posted 2 days ago at hypebot
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Many people are still raised with the belief that a college education is the best way to put you on a path to success in the workforce, but in an industry like the music business, experience is far more prized than a high GPA. So how does higher education fit... Continue reading
Posted 2 days ago at hypebot
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Major labels are now pulling down over $16,000 per second in streaming which, while an impressive number, is somewhat tempered by the fact that the growth of streaming itself seems to be slowing down. ______________________________ Guest post by Bobby Owsinski of Music 3.0 Yes, you read the headline right. The... Continue reading
Posted 3 days ago at hypebot
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While streaming is the new normal for music consumption, the income that many artists receive from it is far less than needed to sustain a career. But, as some artists have learned, merch sales, remain an excellent way to net much larger profits. _____________________________________ Guest post by James Shotwell of... Continue reading
Posted 4 days ago at hypebot
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Love or hate them, influencers are now an integral part of the market, convincing a segment of the population why they should or should not buy something. Here is how you can become one. _______________________________ By Randi Zimmerman from the Symphonic Blog However you feel about influencers, there’s no avoiding... Continue reading
Posted 5 days ago at hypebot
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Begun in 1999 by Syd Butler, NY-based indie label Frenchkiss records is celebrating its 20th anniversary and rise from bedroom run business to a power player of the NYC scene, having survived and thrived a tumultuous twenty years in a challenging industry. __________________________________ By Julia Greenspan from The Orchard's The... Continue reading
Posted 5 days ago at hypebot
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Living as we now are in the digital age, it has become increasingly important for artists to attach metadata to their work, and by doing so providing key information like artist name, copyright holders, and contact info. Here we break down the fairly straightforward process of attaching this info to... Continue reading
Posted 5 days ago at hypebot
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Trying to score a big hit as a songwriter is tough enough, and chances are if you're successful, you'll end up in court on the losing end of a copyright infringement suit. This is precisely what happened to Katy Perry after an LA court deemed her hit "Dark Horse" sounded... Continue reading
Posted 5 days ago at hypebot
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After sitting on a stockpile of high-resolution audio masters for a while now, Apple has finally decided to launch its often rumored hi-res streaming service, joining the ranks of other platforms like TIDAL and Deezer, who also provide this premium quality tier. ______________________________ Guest post by Bobby Owsinski of Music... Continue reading
Posted 5 days ago at hypebot
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Chinese media giant Tencent is in talks to buy a 10% chunk of Universal Music Group, with an option for an additional 10%. This acquisition by a massive tech company benefitsTencent more than UMG and implications for the music industry as a whole. ________________________________ Guest post by Bobby Owsinski of... Continue reading
Posted Aug 9, 2019 at hypebot
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Your music release strategy and your social media strategy must go hand in hand, and artists should establish a schedule whereby their fans are engaged and entertained enough by the artist's online presence throughout the year that they are left eagerly anticipating new content, whether it's music or merch. ___________________________________... Continue reading
Posted Aug 9, 2019 at hypebot
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While early season festivals like SXSW tend to get the most airtime, the second half of the year is chock full with a variety of incredible conferences for those steeped in major music industry happenings. Here Angela Mastrogiacomo looks at ten that are essential to attend. ________________________ Guest post by... Continue reading
Posted Aug 9, 2019 at hypebot
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While the barriers to sharing music have fallen away, getting heard by critics and influencers has become harder than ever. In this video, we look at four tricks for artists looking to engage with industry tastemakers. ________________________________ Guest post by James Shotwell of Haulix Sharing music has never been easier,... Continue reading
Posted Aug 9, 2019 at hypebot
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Video thumbnails are in many ways the billboards of YouTube, allowing artists to capture potential viewers' attention by offering them a snapshot of video content. Here we look at why creating custom thumbnails is so important, and how to ensure you're creating images that are optimized for maximum visibility. ____________________________... Continue reading
Posted Aug 8, 2019 at hypebot
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Many sites empower users to make micropayments to creators. China's Tencent Music already has a massive tip-like program returning revenue to artists. Based on a recent earnings call, Spotify wants to get into this business, as well. Exactly how they'll do it, however, remains a question, writes music attorney and... Continue reading
Posted Aug 8, 2019 at hypebot
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This piece explores the marketing genius of the Flappy Bird-esque old-school online game Billy Meets World, launched in conjunction with Lauv's latest release and engineered to help casually grow the artist's Spotify followers. ______________________________ Guest post from AWAL We recommend playing Billy Meets World for at least 30 seconds before... Continue reading
Posted Aug 8, 2019 at hypebot
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Assuming your latest tour wasn't a complete disaster (or maybe even if it was), chances are you acquired a few new friends along the road. So how do you turn these fresh fans into repeat customers? Here we look at five ways of keeping new listeners engaged. ___________________________ Guest post... Continue reading
Posted Aug 8, 2019 at hypebot
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As per the norm, Instagram has unveiled a host of new features as we reach the halfway point of 2019. Here we explore what some of these new changes are, and how they can enhance your music marketing efforts on the platform. _______________________________ Guest post by Ryan Whitman of The... Continue reading
Posted Aug 8, 2019 at hypebot
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Co-writing a hit song with one of your bandmates feels great at the time and is all well and good, until down the road it suddenly turns out the two of you have differing opinions on who contributed what, at which point the royalties argument is bound to turn nasty.... Continue reading
Posted Aug 7, 2019 at hypebot
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Here we look at why save rates on Spotify are so important, and how the work to increase your music's odds of landing on game-changing playlists like Release Radar and Discover Weekly. ___________________________ Guest post by Kieron Donoghue of here.org.uk We all know that getting a song added to an... Continue reading
Posted Aug 7, 2019 at hypebot