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yes, specialty natural products stores are growing here in Canada, primarily because the major retailers push organic products to the back corner. Organic brands don't do enough POP promotion, and perhaps they simply can't access point of sale and main aisle because it's too expensive or they're simply crowded out. Because of the poor instore location in stores such as Loblaws or Sobey's, the average shopper doesn't come across them. More shoppers are making their shopping decisions in the store after passing by products. Out of sight means out mind. Organic brand managers need to get their products exposed in the high traffic areas or watch their products go stale on the back aisle shelves.
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Oct 31, 2012