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Alan Platt
New York
Creative Director at Ogilvy & Mather, J Walter Thompson, Chiat/Day, etc..
Interests: reading, writing, rhythm.
Recent Activity
“This runs counter the belief in the business book world at the moment that all books have to be both short and simple.” Your quote, Bob. And it’s so refreshing to read that. It leads nicely into a new book that to my mind addresses this whole subject of ‘entertaining’ versus ‘meaningful’. I thought you might like to comment on that. Well, you did ask us to pitch in on your list – a great list, by the way. I just picked up a book with a really boring title, "Street Smart Disciplines of Successful People". It has a subtitle even more sleep-inducing. "7 Indispensable Disciplines For Breakout Business Success". Wow. Pretty snappy. But I ordered it because the reviews said that it’s written by two guys who actually did it - made a killing in business, then they ran an advisory group for years. Not theorists. Do-ists. A nice change. And, yes the book is a bit dull. But, like you, I don’t mind that. Like you, substance is what I care about. Seth Godin these guys are not. Clearly they’re not out to entertain or inspire you. Frankly, they don’t even write so well. But what they say is priceless, for my money. It’s less a book than a manual - two guys telling you how it’s done out there in the real world. It’s not a book to be read and savored – but to be flipped through and referred to. They’ve condensed a ton of wisdom accrued from many sources into those seven ‘disciplines’. And I can’t disagree with any of it. I intend to keep it to hand. Do you think there’s a place for something like this on the shelf? I do. My feeling is that after you’ve gotten a good kick in the pants from these ‘inspirational’ type books, then what? How do you monetize that? How do you run it? I would like to think that this book may be part a shift towards more honesty in business writing. I sure hope so. Am I being over optimistic here? I’m tired of glib, clever biz books that are fun to read but… Anyway, I’d be interested to hear what you think about this. Is old-school the new wave? Is honest tough advice the new slick? I’d love to think so. Your Hard Facts leads in this direction, doesn’t it?
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Dec 12, 2012