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Brian Torney
Recent Activity
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Tuscany. Wood shaves piling up on a workshop floor. The humming of an old woodworker’s voice as his work nears finish. But the creation is no shoe, no table, no... Continue reading
Posted Nov 23, 2015 at Global Toy News
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Apparently Toys R Us isn't going to sell Breaking Bad action figures anymore. Why not? Susan Shrivjer, that's why. The Floridian mom, upon finding out ToysRUs sold Breaking Bad action... Continue reading
Posted Oct 26, 2014 at Global Toy News
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Annually, the technology industries convene in Las Vegas, Nevada for community, gambling, and Consumer Electronics Show. The Las Vegas Convention Center and assorted other venues play host to 150,000 industry... Continue reading
Posted Jan 14, 2014 at Global Toy News
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It’s New Year’s and time for resolutions. I’m not willing to give up chocolate, my energy footprint isn’t so bad, I don’t smoke, and exercise just isn’t happening. But, for... Continue reading
Posted Jan 2, 2014 at Global Toy News
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Two years ago I told Anna van Slee that she probably should skip out on PlayChic. "Don't get involved," I said, "there are already so many Chicago Toy & Game... Continue reading
Posted Nov 22, 2013 at Global Toy News
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"It’s not marketing, it’s magic. You have to see it to believe it," I said, before delivering an unquestionable truth. "The best way to sell a great toy is to... Continue reading
Posted Nov 1, 2013 at Global Toy News
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A lot of discussion has been had on the effects of high unemployment on adult consumer habits, but new studies by The Opportunity Nation coalition indicate the future might look... Continue reading
Posted Oct 28, 2013 at Global Toy News
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In recent years, the boys action category has been akin to a sewer, stagnant with products parents and kids showed little to no interest in. G.I. Joe is gone (or... Continue reading
Posted Oct 21, 2013 at Global Toy News
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Launched nationally on September 12, Chipotle's The Scarecrow animation and app game mark a new step in the playification of industries outside toys. The Pixar-quality animated short, released on YouTube... Continue reading
Posted Sep 16, 2013 at Global Toy News
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There are few more divisive topics in our industry than that of gender's place in the toy aisle. Advocates for the removal of gender categorization and gender based marketing believe... Continue reading
Posted Sep 13, 2013 at Global Toy News
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When Richard Gottlieb, Charles Albert, and company proposed World Congress of Play - an event that brings together fresh voices from not just the toy industry but all associated “play... Continue reading
Posted Sep 11, 2013 at Global Toy News
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Somebody at Dreamworks Animation thought Turbo was a great idea. Likewise, somebody at Sony Pictures thought The Smurfs needed a sequel. More than likely many team members at Dreamworks, Fox... Continue reading
Posted Aug 16, 2013 at Global Toy News
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It’s a summer evening in 2006 and my cell phone is ringing. The caller’s number is not one I recognize, but the familiar 401 Rhode Island area code connotes Hasbro.... Continue reading
Posted Jul 29, 2013 at Global Toy News
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2013 is the 75th anniversary of the publishing of Superman, among the most famous fictional characters ever created and the playtime inspiration for generations of kids in bath towel capes.... Continue reading
Posted Jul 6, 2013 at Global Toy News
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According to the rhetoric, “brick-and-mortar retail just can’t compete in today’s digital-first economy.” It’s said that e-commerce showrooming habits and hand-held digital devices have disrupted the existing markets and value... Continue reading
Posted May 21, 2013 at Global Toy News
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Yesterday, Richard published an article detailing Jerry Storch’s divisive presentation at PlayCon 2013. Storch was both controversial and committal, unabashedly preaching his views on the larger problems facing the toy... Continue reading
Posted May 16, 2013 at Global Toy News
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You know what would be awesome? Let’s combined the best qualities of casual digital games with the best qualities of physical toys and games! Toys and apps: Many toy and... Continue reading
Posted Mar 18, 2013 at Global Toy News
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The plot of Disney’s upcoming Iron Man 3 feature film includings a legion of “Iron Men,” assembling to battle the maniacal Mandarin played by Ben Kingsley. Transitioning from Cartoon Network... Continue reading
Posted Mar 15, 2013 at Global Toy News
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“The Toy Industry is dead, long live the play industry,” Richard Gottlieb blogged on Tuesday in what is sure to be a hotly debated appraisal of the current status of... Continue reading
Posted Feb 21, 2013 at Global Toy News
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Action figure category sales in 2012, and news coverage leading up to this year’s New York Toy Fair, made me wonder if any manufacturers would tackle the changing landscape of... Continue reading
Posted Feb 15, 2013 at Global Toy News
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Newcomers might be surprised to find that large portions of the upcoming New York Toy Fair are roped off and off limits. A curtain, stanchion, booth wall, or “booth babe”... Continue reading
Posted Feb 7, 2013 at Global Toy News
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Feb 7, 2013