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Robert Conaty
Public relations and communications expert for Ecorys - Europe's largest public policy consultancy
Interests: Marketing, PR, communications and politics
Recent Activity
Spike Lee may well raise the $1,25m he needs to finance his new movie. He has 28 days left to do it and is almost !0% there so far. So is this a new, revolutionary way to finance indie cinema? It could be but even if Spike Lee makes it... Continue reading
Posted Jul 23, 2013 at Marcopolos
I bought a new TV recently, and I had to buy a bracket to get the thing on the wall. Now if you type TV bracket into Amazon, there's one company that is clearly dominating this particular niche market. I can't tell you exactly why or how but I suspect... Continue reading
Posted Jul 18, 2013 at Marcopolos
Tony Blair. It goes without saying. He's to blame for most things, actually. Not content with leading us into dead end wars in Iraq an Afghanistan, our ex prime minister is blinding Westminster in a legacy of guff – managerial politics. Blair regularly argues, in lieu of any firm principles... Continue reading
Posted May 9, 2013 at Marcopolos
Behavioural economics is probably marketing’s biggest hope of currying credibility within political circles as an objective scientific method as opposed to down and dirty propaganda. The UK Coalition Government even has it’s own nudge unit – which is winning over sections of the media. Its rather wacky experiments are quite... Continue reading
Posted May 2, 2013 at Marcopolos
Film director Ken Loach is calling for a new left wing alternative to the British Labour Party. With the lack of any ideological challenge to the Government's dismantling of the welfare state, rapid privatisation of public services and wide reaching austerity programme, he may be right to do so. But... Continue reading
Posted Mar 26, 2013 at Marcopolos
Stumbled across this quite shocking piece from the New York Times showing how gun manufacturers are deliberately marketing firearms to video gamers through big budget titles like Medal of Honor. It undermines repeated claims by the video games industry that anecdotal reports linking high school and community shootings to perpetrators’... Continue reading
Posted Mar 25, 2013 at Marcopolos
Robert Conaty is now following Ana Andjelic
Mar 24, 2013
If you only ever watch one documentary about Advertising let it be Adam Curtis' Century of Self: Continue reading
Posted Mar 23, 2013 at Marcopolos
Advertisers think in terms of eyeballs. By this measure the UK National Health Service Change4Life campaign has been a huge success and it's no surprise that marketers are supportive of a comeback. After the first year the campaign boasted 99% hit rate of its target audience (mothers of children under... Continue reading
Posted Mar 22, 2013 at Marcopolos
I'm reading Merchants of Doubt: How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming . Authors Oreskes and Conway describe clearly and in great detail the process by which big tobacco and the energy industry cultivate contrarian scientific voices to avoid responsibility for... Continue reading
Posted Mar 17, 2013 at Marcopolos
Press speculation indicated cardinals would revert to type and select an Italian bureaucrat with an iron fist to grasp control of the Catholic Church as new Pope. As it happened they continued the trend for expanding the reach of the papacy to, for wont of a better phrase, new markets;... Continue reading
Posted Mar 13, 2013 at Marcopolos
Screengrab: La Repubblica homepage, mid count, election night In most countries a convicted felon and grandfather with an irrepressible appetite for sex parties could expect to command all the headlines were he to come so close, as Berlusconi has, to a majority at the parliamentary elections. And yet it's not... Continue reading
Posted Feb 25, 2013 at Marcopolos
Elvis once complained 'it's hard to live up to an image'. In the last year organisations of all kinds have been let down by role models who couldn't sustain the personas manufactured for them by PR agents. Oscar Pistorius is only the latest example. Here are my pick of ten... Continue reading
Posted Feb 20, 2013 at Marcopolos
Robert Conaty is now following Seth Godin
Feb 15, 2013
Robert Conaty is now following The Typepad Team
Feb 8, 2013