The car hire firm sixt jacks the same topic with its recent facebook campaign. The campaign shows a picture of an advertisement with a claim that translates as follows: "The only way to get more horses is by buying lasagna". https://www.facebook.com/sixt.autovermietung?fref=ts

This is a great example on newsjacking. It illustrates that it is not only blog posts and news releases that can be used to newsjack, it can be all other media types as well. This requires that the marketing department also reacts and think in real-time mode. Thanks a lot for sharing this example. I will use it in my lectures.