Hi Alan Good to hear from you and glad to hear you're thinking of going for it. Best advice I can give you at this point is how you can do the absolute bare minimum to test your idea with the customers who you think would get the most value from it. If they will 'buy it' you're onto something, if not - time to think about modifying it. A good resource is to read The Lean Startup by Eric Ries - bit of a bible for us. Good luck and let me know how you go.

Hi Lachlan - glad you enjoyed the post. Depending on how complex an online presence you need, I'd actually suggest an interface like the one I use for this blog. These are good for simple and relatively basic websites where you want to control text and images, but don't need to actually use it as an application for your customers to use (i.e. what we do at betterbills.com is on the complex end of the scale). Check out wordpress.com and typepad.com While both set up for bloggers, you can adapt the sites to do what you want. If you've got some basic html skills, you can actually get a long way with them with no developer assistance required. If you're after something a bit more complex, let me know and we can chat offline.

Thanks Ann-Michel Glad you like it - I've been using it today!