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Kristi Hein
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Never agree to be the proofreader for a project you copyedited. Well, I do that for tech marcom clients, and I reluctantly agreed to do it for a prestigious research institute's annual report. It was a messy, pressured, multi-author undertaking, using placeholder copy and repurposing other authors' pages for format, and I CE'd AND proofread in chunks, not all at once . . . you see where this is going. In the printed report, a study title (headline) was repeated for a different study on a different page. They had to print multiples of the correct title and glue a cut-out over the wrong one on each individual copy of the report. The in-house reviewers missed it too, but still -- ouch!
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Mar 25, 2013