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Stephen Hamill
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While I don't find the materials all that inspiring - then again I am not the target audience! - I hope that these are foundational materials for a well-coordinated effort that brings together stakeholders and resources from other government agencies, NGO's etc. I can certainly see these being adapted to more specific audiences in order to address segmentation issues - a Spanish language, Latino version for Los Angeles youth groups, for instance. I'm surprised, and maybe a little disappointed that, given the media consumption habits of this demographic, we aren't seeing a more social media-focused attempt - tools that cause these images to become a source of conversation, ways to provoke sharing or re-interpretation/re-purposing. Maybe that's too experimental and risky for government . . .
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May 6, 2013