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Richard Morgan
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The trouble with buying music the way we do now days is that I don't think buyers get to hear the full potential of some artists. With the ability to "Cherry Pick" with the likes of iTunes, consumers tend to buy only the first tune that happens to catch their fancy, maybe they heard it on the radio or some other medium, make a note of the name and go straight to iTunes and target only that track without ever listening to anything else on the rest of the album. Once upon a time you bought the complete album, maybe it was because of one tune, but you inevitably listened to the whole thing, probably more than once. Eventually you could almost memorise the complete album and would anticipate certain other tunes you may normally never take the time to listen to. I think also you had a better appreciation of the full extent of that artist's talent.
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Apr 22, 2013