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Song Lee
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I find this very interesting because it is one of the first time where software/firmware components are difficult and challenging. For example in our MEMS space we put portrait/landscape in all phones with accelerometer. Every sensor company gives decent algorithms. With now solutions like the MotionX, software is not trivial. We are seeing in China people copying for example Jawbone hardware and then not capable of making sense of it accurately and reliably.
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Aug 2, 2013