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Figueroa, Kaishla
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Depending on the industry you're in, there are countless ways to utilize social media platforms such as LinkedIn to build a brand. For the purpose of Global Media News, let's focus on ways that can be quite useful for journalists in particular. 1. Raise your LinkedIn SEO - Make your profile public and claim your URL. Search engines won’t be able to find private profiles and neither will other LinkedIn users. Since journalists use their full names, that would be the best option for your URL. Try some variation of your name, using an initial and a last name or... Continue reading
Posted Nov 5, 2013 at Global Media News
Hashtags have gone from an organizational and promotional tool on Twitter to a tactic for broadcasts aimed at getting the audience to interact. Like a previous Global Media News article explained, A hashtag is the # symbol, followed immediately, with no space, by a word or phrase: #GlobalMediaNews. In tweets, the hashtag becomes a hyperlink you can click to go to a search of recent tweets using the hashtag. Journalists use hashtags in two primary ways: to find tweets and to help others find their tweets. Other users of the platform use hashtags in other ways that may still be... Continue reading
Posted Oct 29, 2013 at Global Media News
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Today, online news has replaced print news in revenue and is much more accessible. In this digital age, social media is even a growing profession. But, is news via social media trustworthy? And just how credible are these stories? The below infographic gives us some insight on the subject. On a comment on Social Media Today Shari Wright said: "With newspaper paywalls gaining traction, SM continues its steamroll as a credible source vs. traditional journalism. Part of the surge can be attributed to the mobile society trend increase globally. However, one must be careful to examine the source carefully due... Continue reading
Posted Oct 7, 2013 at Global Media News
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“Before the rise of social media, public relations was about trying to manage the message an entity was sharing with its different audiences,” Mr. Lavelle, a member of the board of the Word of Mouth Marketing Association who is the chief strategic officer at the iCrossing unit of Hearst said. “Now, P.R. has to be more about facilitating the ongoing conversation in an always-on world.” Traditionally, Public Relations was about anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact for good or ill, the operations and plans of an organization according to the Public Relations Society of... Continue reading
Posted Oct 1, 2013 at Global Media News
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Sep 1, 2013