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Now let's add another dimension. On a limited budget how do you cope with strap lines that work really well in English, but go horribly wrong in translation (once you find someone local who is honest enough to tell you)? A lot of major companies drop the strap line (GE, Total, Chevron, BP, etc) But people know what they do, so option 1 is fine. For the rest of us, trying to get known is really important...option 3, 4 or 5 would be great but take a lot of time and money to develop. Are there any shortcuts? Thanks the post, Andy!
Toggle Commented Sep 3, 2013 on Choosing a strapline? at Customer First
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Sep 3, 2013