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Larry Sarzyniak
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Nelson - agreed. Regarding #2 on the list The music industry marketers have been struggling for years with converting the "super casual music consumers" into the loyal consumers. How much does the ""super casual music consumers" spend on music each year? $60-100??? Maybe. The streaming services should focus on exclusives opportunities for their users, strengthen the relationship with the current base, and creating technology that will separate them from their competitors. Right now, the services are all kind of the same. How can you get more listeners from radio to build your streaming subs? From what I read about Beats at some point they would be offering services to sell tickets and merch for artists. The streaming services need to find a way to partner with labels and work towards a long term vision.
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Jan 27, 2014