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Jacquelyn Ethredge
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It’s the most magical time of the year—the lights, the food, the holiday parties, and the quirky family traditions. According to Experian, nearly 40% of the population feels cheerful during the holidays. On the other hand, there’s stress that comes with shopping for all of these holiday experiences—fighting the crowds, finding that perfect gift (at the best price), and trying to hang on to your wallet. Parents know this all too well. According to the T. Rowe Price 2016 Parents, Kids, and Money survey, 64% of parents say they end up spending more on Christmas than they should have, and 53% of parents try to get everything on... Continue reading
Posted Dec 1, 2016 at Shopper Culture
Generation X may be less distinct from other generations, but the recent influx of 80's and 90's entertainment experiences that shaped Gen X are back, remixed, and impossible to ignore. These updated entertainment experiences mean new generations are experiencing the original story for the first time, and other generations are feeling the nostalgia of their youth. In any case, Americans seem to be eating it up. To examples of Gen X remixes are Ghostbusters with an all female last, and Pokémon GO using Augmented Reality (or AR). While it remains to be seen how Ghostbusters will fare when it releases in the U.S. later this week, Pokemon Go... Continue reading
Posted Jul 13, 2016 at Shopper Culture
I was designing a survey the other day and wanted some additional technical support. Specifically, I wanted to have a conversation with someone at the survey company to ask a few questions and get some advice. So I bypassed the chat icon on my screen to give them a call. I finally found their phone number, not without difficulty, and rang them up. Ironically, once I eventually reached a human, she directed me to back to the chat icon on my screen. Eventually I got the answers I needed…but I never did have the phone call I would have preferred. This whole experience had me reflecting on modern... Continue reading
Posted Jun 30, 2016 at Shopper Culture
The American Customer Satisfaction Index (ACSI) recently reported declines in customer satisfaction across five different retail industries. Of those, Supermarkets registered their lowest ACSI score in more than 10 years (73). According to the report, grocery store shoppers were the most unsatisfied with checkout speed (72) and the quality of pharmacy services (76). The ACSI also reported that, despite falling a couple points, Internet Retail earned higher customer satisfaction scores than other retail industries. ACSI concluded that shoppers prefer online shopping compared to traditional in-store experiences. This might be an overstatement, because customers could be more satisfied with their online shopping experience vs. in-store experience because they have... Continue reading
Posted Mar 4, 2016 at Shopper Culture
If you have a pulse, chances are you've heard by now about the lucky three winners of the $1.6Billion Powerball jackpot. Chances are you played, and may have played with a group of people like an office pool. I know I did. Experts say we have a better chance of being bitten by a shark, becoming president of the United States, or being hit by lightening – twice. We know this. We've heard it all before. Yet we still play. Why? Because $2 is not that much to risk for a chance, however slim it may be, of winning a life-changing, epic prize. This cultural Powerball frenzy has... Continue reading
Posted Jan 14, 2016 at Shopper Culture
The Path to Purchase Institute recently released a summary of presentations on e-commerce strategies from its one-day symposium that was held on November 19, 2015. One important topic covered was the massive growth anticipated in grocery e-commerce. According to William Bishop Consulting, currently only 2.3% of core brick-and-mortar grocery shoppers are also shopping for groceries online. However, that figure is expected to grow at a compound annual growth rate (CAGR) of 21.1% from 2013 through 2018, according to Business Insider Intelligence Research. William Bishop Consulting also reported some interesting initial findings on how early-adopters are using online grocery shopping. Its eCommerce SuperStudy revealed the early impact of e-commerce... Continue reading
Posted Jan 8, 2016 at Shopper Culture
The Checkout: Back-to-School Edition explores the latest trends when it comes to how shoppers approach the back-to-school shopping occasion. This issue reports on who will shop, in which retail channels they will shop, and the tools they will use to find information on what to buy. We found that mobile is making headway as a resource for back-to-school shoppers while traditional printed coupons and circulars have declined compared to recent years. The findings indicate that shoppers are turning to more sources, especially their mobile phones, when it comes to gathering information about the latest and greatest back-to-school products and promotions. To read more about shopper behaviors when it... Continue reading
Posted Jul 28, 2015 at Shopper Culture
According to the Brand Keys Holiday Shopping survey, this year, only 25% of consumers indicated they were going to wait until Black Friday to begin holiday shopping. Evidence that mainstream consumers are conditioned to spread their holiday spending out—starting well before Black Friday. Who will be out in force this Black Friday? Hispanic shoppers. According to the same study, nearly half of Hispanic consumers (49%) claimed they were going to wait until Black Friday to start holiday shopping. They’ve also indicated they’re going to shop with voracity in 2014—hitting brick-and-mortar stores at higher rates and spending a projected 15% more than the general population. Why the differences? Some... Continue reading
Posted Nov 24, 2014 at Shopper Culture
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Aug 29, 2014