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Megan Parin
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A 108 page final write up, an upcoming board presentation, and a handy social media start-up kit is signed, sealed, and delivered to our client and professor. It feels good, but not a total relief yet since we still have our client presentation to nail in two weeks. It hasn't sunk in that we "did it!", but I'm really proud of what my team accomplished and feel really strongly about our project and it what it can do for our client. I know our job ends when we hand over the deliverables and present them to the client, but I... Continue reading
Posted Apr 27, 2015 at CAPSTONE!
It's draft time! Unfortunately NOT the NFL kind of draft, but possibly just as exciting. After countless powerpoint slides, wording and rewording of taglines, lining up RTBs, and email strings so long printing them would do away with the rainforests for good, the deadline for our proposal is just one week away. This week my teammates have been covering for me while I, you know, get married. I've tried my best to put my parts into place early so my teammates can pretty it up and put it together along with their portions into a nice, cohesive package for our... Continue reading
Posted Apr 6, 2015 at CAPSTONE!
We had a follow-up meeting with our client, Jenny this week, which was a big test of my faith in the entire capstone process. After our conversation, I started downward spiraling, doubting that we were going in the right direction (well, I shouldn't say 'right' direction, more like doubting that we were going in the direction that would make our client happy). The curse of actually really liking your client, is that you want to please your client, which means it's all too easy to make decisions based on what they want to hear; not what's best for their business.... Continue reading
Posted Mar 29, 2015 at CAPSTONE!
This week was all about the inputs. Now that we have a good game plan down, a lot of this week was spent crunching numbers, building a compelling case, weaving a narrative, and preparing to put it all together into our brand equity pyramid. We were one man down this week, and with Emily out, it threw off our team's balance a little, but we're still chugging along. We have another meeting with our client scheduled for Monday where we plan to show her the secondary research that we hope will help increase the importance of leadership training for new... Continue reading
Posted Mar 20, 2015 at CAPSTONE!
This was an exciting week for our team! We had our second project meeting with Drew, and it went about as well as we could have hoped. Going into the meeting, we felt good in terms of understanding our client, what they need, but were having trouble putting our ideas into concrete, measurable action. Although after our meeting, we regrouped and are looking at a major shift in terms of where we lie in the big picture, it somehow seems like we've made a lot of progress. Our team's initial strategy placed the client in Q1, but after our first... Continue reading
Posted Mar 7, 2015 at CAPSTONE!
We were finally able to analyze our data after closing our surveys last week. We were disappointed that the majority of our participants were current customers (we would have liked to have gotten a few more participants who aren't currently using client's services since we're going with a Q3 strategy), but we were pleasantly surprised to see that the data aligned with our intuitions as to what factors matter most to clients, which supports our core competency, main, and dynamic variable selections. Although we didn't get to chat with as many potential clients as we would have liked, the ones... Continue reading
Posted Mar 1, 2015 at CAPSTONE!
Before Snowpocalypse 2015 struck, we had our second face-to-face meeting with our client this week. Thank God for technology, which isn't always a perfect substitute for having everybody in the same room, but when it's -10 degrees outside and there's +10 inches of snow on the ground, it'll do just fine. We all chatted over our client's conference line and went over the results of our customer market research. Since we were just going over raw data, we were all just wrapping our heads around the data and trying to figure out the story it was telling (we were waiting... Continue reading
Posted Feb 23, 2015 at CAPSTONE!
This week has been pretty uneventful, and it's totally unnerving. When you're working on a big project with a tight timeline, it feels like every minute that isn't spent on the project, is a minute that's wasted. This week was basically a waiting game for us (well, for me, anyway). We sent out our market research surveys last week, and have just been waiting to hear back from enough clients to reach the threshold where we stop hearing new things from customers, which means we have meaningful data to analyze and base our brand around. I've spent this week compulsively... Continue reading
Posted Feb 16, 2015 at CAPSTONE!
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I doubt anyone else here watches HGTV's Property Brothers, but towards the end of every show the Brothers reach a point where they kick the clients out of the house they're renovating for them because they start to second guess their choices or add on to their "must have list" or ask them to quarry limestone for an outdoor pizza oven that is just NOT in the budget. This week my team was verging on Property Brother-ing our client. There's a lot of talk in Capstone about managing client relationships, and this was the first time we ever had to... Continue reading
Posted Feb 9, 2015 at CAPSTONE!
This week has felt like the real kick-off to our project. After delivering the final charter to the client, finalizing our timeline, going through the first stages of the Big Picture framework, value mapping, designing our market research surveys, and a check-in with Drew, I'd say we're off and running. We're running our research soon, and how we interpret our results is going to directly shape the course of our entire project and the quality of our final deliverable. Which is why we our team is being intentionally inefficient. Instead of dividing and conquering ("Erin, you take the Business Objective... Continue reading
Posted Feb 2, 2015 at CAPSTONE!
So I was in the middle of moving across town last weekend when I got a panicked text from a teammate saying something to the effect of "OMG DREW'S MAKING THE CHARTER DUE TOMORROW. SHOULD WE MEET?!". Ninety-nine percent of the time, I am free as a bird. I have an incredibly supportive boss who is flexible with my work hours so I can take off for impromptu school-related meetings in the afternoon, and I have a great fiance who does things like take the dog out if I get held up, but this happened to be one of the... Continue reading
Posted Jan 26, 2015 at CAPSTONE!
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I'm pretty sure I know less after our client meeting than before, but that's okay, because what I do know is that I love our client and I love my team, and that has the makings of a great project, right?...Right?! If I seem a little uncertain, it's because I am. Drew warned us of the ambiguity we would have to deal with, and I heard him, I really did, but I also thought, "I'm going to go into this meeting super prepared with an agenda and a blazer, I will listen to our client, and I will come up... Continue reading
Posted Jan 19, 2015 at CAPSTONE!
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Dec 23, 2014