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Cierra Allen
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We are working hard trying to get our final report finalized and our presentation perfected. We were trying to use Google docs to work on our final paper but it was not working well so we are now using dropbox as an alternative method to work on our project together. Like I said in my last post I am very nervous about this final report and presentation. I don't know why because our last meeting with Drew went very well and he seemed impressed with what we had done so far. But I am also curious to see what our... Continue reading
Posted Apr 13, 2015 at CAPSTONE!
So spring break was very beneficial for me. I got to have a mental break and I also got so much accomplished on our project. Doing the grunt work was not as hard or scary as I thought it was going to be. It was time consuming but it will be very beneficial for our client. It is now time to put on our finishing touches and to put our final report and final presentation together. I feel as if the information that we have gathered and will be putting together to present to our client will be great for... Continue reading
Posted Apr 6, 2015 at CAPSTONE!
I know all of my posts seem to be so depressing but I feel as if the universe is against me like does it ever end? We have less than a month left of capstone and bad things just keep happening to me. I know that I pull of some of my best work under pressure but this is not what I imagined at all like if its not one thing its another and these are things outside of the obstacles I already have with working full time and being a single parent. I swear everyday I feel like just... Continue reading
Posted Mar 23, 2015 at CAPSTONE!
It seems like we have so much to do and in so little time. As I sit and think about all the things I need and want to do over the next month I really do not have enough hours in a day. It makes me feel very overwhelmed and tired just thinking about it. It doesn't really sound like a lot but when you put the amount of time it takes to get each task done it seems like its almost impossible to do it but it always seems like that especially when you have a lot on your... Continue reading
Posted Mar 16, 2015 at CAPSTONE!
So over this past week we had our peer review 2 with Drew and as nervous as I was it went surprisingly well. He was impressed with what we had done so far but told us it was time for us to do the grunt work. He gave us some great advice on the direction he thinks we need to go in and the different things we need to now focus on which is part of the grunt work he said that we needed to do. So i thought the real work was before but the real work has started... Continue reading
Posted Mar 9, 2015 at CAPSTONE!
Tomorrow is our peer review 2 and I am very nervous. I hope that Drew thinks that we are on the right track and that we are doing sufficient work. my partner and I plan on meeting today to prepare for our meeting with him. We know that we have to be over prepared for our meeting because that last thing we want to do is not be prepared when meeting with him. It is half way through and it is basically crunch time. The time this far has flown by. We have been working on our marketing research efforts.... Continue reading
Posted Mar 2, 2015 at CAPSTONE!
After having a whole week off of life for the most part its time to get back focused. I have no idea where to even begin. Well I guess im beginning here and now on this blog post but I have to get back on track as I am not working alone on this project and failure is not an option. I guess I will start by catching up with Riddhi and picking back up where we left off. I am very nervous about our peer review with Drew. Are we on the right track? Are we doing enough? Are... Continue reading
Posted Feb 23, 2015 at CAPSTONE!
This week we reached our very first deadline that we set in our charter. So far so good. Stressful and still trying to figure things out but still so good. I began working on our survey on Qualtrics and it was fairly simple but i also want to be sure that i am asking the right questions,wording them properly and also providing the right answer set. Qualtrics is a wonderful program to be able to get all the things you need to provide a successful survey for your client. It helps you to be able to analyze the responses and... Continue reading
Posted Feb 16, 2015 at CAPSTONE!
This week we reached our very first deadline that we set in our charter. So far so good. Stressful and still trying to figure things out but still so good. I began working on our survey on Qualtrics and it was fairly simple but i also want to be sure that i am asking the right questions,wording them properly and also providing the right answer set. Qualtrics is a wonderful program to be able to get all the things you need to provide a successful survey for your client. It helps you to be able to analyze the responses and... Continue reading
Posted Feb 16, 2015 at CAPSTONE!
We are now getting into this project and the next thing we have on our charter to accomplish a branding strategy for our client. We met with her this week to do the Attribute Mapping activity and we pretty much were on the same page with her as far as what we did in class. It was a little bit difficult to get things going because our client is not very business minded but she eventually caught on and got the gist of what we were trying to do. We are now beginning to work on our brand equity pyramid... Continue reading
Posted Feb 8, 2015 at CAPSTONE!
This week we finally got to meet our client and finally figure out what we had needed to accomplish this semester. She was very open and excited about working with us. She has lots of great ideas and things that she wants to get accomplished which is great to see and excites me personally because I will have been able to say that I helped her accomplish those goals when she does accomplish them. Since the company is a start up though there is alot to do which gives us alot of options of things to recommend and get done.... Continue reading
Posted Jan 26, 2015 at CAPSTONE!
This week was the first week of the MS Capstone Course and it is the beginning of the end of my MS Marketing journey. This course is the only course standing between myself and my degree. I am very excited about this course but also very nervous like I stated in the class on Monday because I have been away from the core classes for about a year. But I know that I have made it this far for a reason so I will not be discouraged. I cannot wait to prove to myself what I am capable of doing.... Continue reading
Posted Jan 19, 2015 at CAPSTONE!
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Jan 11, 2015