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Anna Walters
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Wow has this time passed by so fast. We have our presentation scheduled for the following week and I believe we are ready. We presented our powerpoint to Drew with the class for feedback and it was extremely helpful. I personally love powerpoints and I now feel that I can construct powerpoints to strategically get my message across without having "death by powerpoint". Majority of the mistake were simple fixes and Drew really has an eye for having the message clear with your powerpoint. What I truly enjoyed was seeing everyone else's hardwork. The class was so diverse with companies... Continue reading
Posted Jul 27, 2015 at CAPSTONE!
So we have reached the point of our project where it is time to finish making the powerpoint presentation, write our paper and finally the presentation to Rockfish. I am very excited to have reached this point even though there were some doubts and some hards times that our group faced. We are now wanting to push Rockfish to take on Hubspot as apart of their new marketing tech stack and move forward. Kari, one of third of their marketing team, has moved on to bigger things. I feel as if this will be the perfect time to implement this... Continue reading
Posted Jul 19, 2015 at CAPSTONE!
What a rollercoaster capstone has been! There has been many highs and many lows but we are soon to see the light at the end of the tunnel. We had one of the last meetings with Rockfish to run through all the information we have found and to make sure this is what they were looking for. I believe we have nailed it and that they will be happy with the research we have found. When we first started capstone Drew had told us that people may leave and changes can always occur in the workplace. Everything bad that could... Continue reading
Posted Jul 12, 2015 at CAPSTONE!
Research is coming along really well! We have found out how Hubspot functions and what areas it has weakness. We researched those weekpoints very throughly to find other sources that will help Rockfish succeed in the areas where they are stuggling also such as lead management. I have been focused on researching leadpages a program that is relatively cheap but has excellent lead management and tracking! It is super impressive how they can help you find leads with giving a customer lots of sources to put their information. Once a bystander sees the information they can click on it and... Continue reading
Posted Jul 6, 2015 at CAPSTONE!
Everything is coming together a little bit better this week. We have a layout of what the current marketing tech stack is what how each program functions within the Rockfish system. Their current marketing tech stack is not super complex but it also not super efficient. They are doing a lot of extra work that can be replaced by systems that will do it for them and make their marketing much easier. For example, their leads system is only in Excel and it is a six step process to get a lead, make sure it fits their categories having a... Continue reading
Posted Jun 25, 2015 at CAPSTONE!
O Capstone how you are changing my opinion on the Marketing World. I am learning a great deal about the digital marketing world something that I was not taught while in the marketing program thus far. I had no idea what a marketing tech stack was or even how to create one. I am learning though that I want to be a marketer but not in digital advertising it is beyond complicated and it is just not something that I am interested in but fake it until you make it! I am thankful for what I have learned so far... Continue reading
Posted Jun 21, 2015 at CAPSTONE!
This capstone just keeps getting more and more interesting. We delveloped the big picture and a competitive matrix for our company and thought we were on the right track. It was received well but this is not exactly what our company is wanting, they are looking for a more in depth analysis of what systems they are using currently and what they could be using to make Rockfish better. I am learning that applying what I have learned in school is not always the answer you have to be creative and open to new ideas. I am learning about systems... Continue reading
Posted Jun 14, 2015 at CAPSTONE!
So I finally have a meeting with the CEO of Rockfish next week and I really want to put together a presentation that will give him a better insight of what we have been doing. We have our competition down now it is time to get into the deeper information. We have all our paper work signed so we have full access into what is Rockfish which is awesome. The hardest thing so far in Capstone is knowing if what your doing is right or wrong. We have learned so much and it is hard to apply everything we learned... Continue reading
Posted Jun 7, 2015 at CAPSTONE!
Since I have been so deep into this capstone I have forgotten to post my blog so I have a lot of catching up to do. First we FINALLY figured out after numberous questions what our company actually wants from us which is a relief! I am already ready for this to be over and it has not even truely begun. I have though learned a lot about the "competitors" of our company but in my opinion I do not look at them as competitors because they are on a much higher level of competiton. They are located all over... Continue reading
Posted Jun 4, 2015 at CAPSTONE!
So we finally got to meet our Rockfish Team and I must say they are a very unique group. They gave us a lot of information most of which was super useful but the information is a little scattered and we are having a time trying to unravel it so that it is understandable to someone who does not work there. The great news is they are super excited for our help and they are letting us take the reins on this project. After our first meetng we decided to research our competitors to try to find out what they... Continue reading
Posted May 25, 2015 at CAPSTONE!
Wow hello Capstone! After our first class meeting and going over what is required for this project not only am I scared but super excited to actually get real marketing experience. I was first assigned to Live Well which was really inbtersting to me because I work in healthcare and enjoy seeing how new products are making healthcare better. Due to some changes I am now apart of a new group with a company named Rockfish. I have never heard of Rockfish before but after doing some research they are a very interesting group. Their niche is digital marketing and... Continue reading
Posted May 17, 2015 at CAPSTONE!
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May 11, 2015