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unification
Toronto
design, branding and strategy
Recent Activity
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In the early 2000's I had a graphic designer on staff who had just graduated from college. He was a very understated young man and quiet in the studio. His approach to design was very advanced for someone his age and he really knew his niche. For the first month... Continue reading
Posted Nov 12, 2016 at A Unified Perspective
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I have heard over the course of my career " that's really simple". I always answer with "it's not simple, it's clean" Sometimes that is a problem, particularly with so many brands trying to be so simple because of the influence of Apple. Simplicity is difficult to achieve and maybe... Continue reading
Posted Feb 20, 2016 at A Unified Perspective
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Was watching the Northern Trust Open yesterday at Riviera as we have a couple of Dunning players in the mix there. I had been to this tournament back in 2006 to meet Zach Johnson for the first time. Its one of the best courses on the PGA Tour and TV... Continue reading
Posted Feb 19, 2016 at A Unified Perspective
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Having digested the sudden death of David Bowie weeks ago and listening non stop to his final masterpiece album Blackstar, I started to really think about how much impact he had on my career. He literally crosses each box of the Unification 7, but where he really stood out to... Continue reading
Posted Feb 12, 2016 at A Unified Perspective
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I first discovered Makr on the A Continuous Lean website. ACL have a section reserved for Made in USA and I literally went through each brand checking out the DNA of the companies listed. The Makr website is very clean with all white and grey font. The photography is beautiful... Continue reading
Posted Feb 11, 2016 at A Unified Perspective
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I am going to see Black Sabbath this month and have been listening to their first few albums which debuted back in 1970. Most will say they created heavy metal which I actually agree with . The influence on all metal bands is obvious, but what really amazes me is... Continue reading
Posted Feb 10, 2016 at A Unified Perspective
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On January 1st, people around the world will set numerous goals in both their personal and business lives. Fitness and health are a big one. Why do most people struggle to maintain their fitness goal after a few weeks. In my opinion, its because they don't actually pick a goal... Continue reading
Posted Jan 1, 2016 at A Unified Perspective
There are 7 principles of unification: Clarity Simplicity Photography Connecting with the consumer Paying attention The ability to say NO Consistency All great brands follow these principles. Some brands follow some of them and are on their way to becoming great brands. On this blog, we will study brands and... Continue reading
Posted Dec 28, 2015 at A Unified Perspective
unification is now following The Typepad Team
Dec 28, 2015