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Clifford Coates
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Overall, this week hasn’t been a bad week for our Capstone project, but it hasn’t been as productive as we would like either. On Tuesday, we gave our P&G contact the quote from the designer to create the seven persuasion images. Unfortunately, his manager had to leave the country all week for a family emergency, which prevented him from obtaining her signature yet. I think this is one of the main things that I have learned from Capstone – be prepared for all the unexpected hiccups that will delay your project. Professor Boyd often says that “Time is your enemy”... Continue reading
Posted Apr 10, 2016 at CAPSTONE!
Hmm, I think I'm going to be careful what I say in my Capstone posts, because every time it seems that I post about how we have overcome a hurdle and we're picking up steam, another hurdle appears. For example, a week-and-a-half ago I posted about what all I had learned from creating a survey for Capstone in Qualtrics. Then, the next day, our P&G contact shot down our survey idea, calling that particular survey unnecessary. And he had a valid point. Plus, he gave us great advice about focusing on our persuasion messages, which our team created and sent... Continue reading
Posted Apr 3, 2016 at CAPSTONE!
Well, this last week was a good week for our Capstone project! On Thursday, we had a meeting with our client to discuss the six persuasion principles and how we could use SIT (Task Unification) to apply these messages to our project. Finally, we got to utilize one of the SIT techniques, which felt good! Plus, Professor Boyd explained the persuasion principles to our client and how they could benefit P&G, which was very helpful. Our client was very receptive and seemed interested and excited. This was also a very good week for me personally. Not only did our team... Continue reading
Posted Mar 22, 2016 at CAPSTONE!
Well, as I write this, drugged out on cold medicine and unable to sleep, I must say this has been an "interesting" week. In some ways, I feel like I've learned the most, even though I've probably accomplished the least. It all began on Monday. I just felt light-headed the whole day. After our conference call with our client, I remarked to my team members about how I wasn't sure if I was getting an allergy, but that I felt "off." On Tuesday, I conducted some qualitative research and obtained some interesting insights into perceptions of fabric softener. And then... Continue reading
Posted Mar 14, 2016 at CAPSTONE!
Yay, we had a really productive week this week! Since we had the three week delay back in February, it felt nice to be accomplishing something significant. Plus, I got to apply my newly acquired qualitative research skills. This week the Downy Capstone team decided to gather initial impressions of our product. Initially, I wanted to start drafting SIT/Persuasion message ideas to test qualitatively, but my team members suggested that we start by gathering insights, which I think overall was the wisest approach. This reminds me of something Professor Boyd said in my Influence Strategies class - that no matter... Continue reading
Posted Mar 7, 2016 at CAPSTONE!
Yay! It appears this week that our Capstone project has gotten back in gear. On Monday, we met with our client to discuss the revised scope. Not only did he have a number of good suggestions, he was also open to whatever ideas we come up with. After reading some of the material he suggested, our team met again yesterday to discuss what to do next. While the suggested readings were interesting, our team was not exactly sure where to go from here. Initially, my thoughts were for us to focus on applying SIT techniques and Persuasion principles to the... Continue reading
Posted Feb 29, 2016 at CAPSTONE!
Well, this past week hasn't been as productive as any of us would have liked. For the last three weeks, the scope of our Capstone project has been up in the air, and only recently has it been narrowed back down again. While I'd like to think that our team could have played things differently so that the last three weeks would have been more productive, I'm not sure how we could have done so. Within two days of us realizing that there was a problem, we notified Professor Boyd about it. And he wanted to think about the proposed... Continue reading
Posted Feb 22, 2016 at CAPSTONE!
Well, this past week has been interesting. At the end of last week, we discussed the scope of our Capstone project with Professor Boyd, who said he would talk to P&G about it. Unfortunately, he had a business trip all week, so he didn't have much opportunity to do so. Thus, the scope of our Capstone project is still as yet defined. However, our Capstone team did our best to stay productive, given that we aren't sure exactly what the scope of our project is. On Monday, I walked down the laundry detergent aisle of the Meijer in Oakley. What... Continue reading
Posted Feb 14, 2016 at CAPSTONE!
Well, this week has definitely been a roller coaster. It all started last Sunday, when our team met to generate SIT concepts for P&G's packaging. P&G wanted us to do this for both the product's packaging and pricing, but we were not sure how to apply SIT to pricing. The next day, during our Project Review 1, we informed Professor Boyd what we had accomplished. He liked that we had generated SIT ideas, but decided the pricing idea was out of scope for Capstone. So, that evening, we met with our P&G contact, and it turned out that pricing was... Continue reading
Posted Feb 8, 2016 at CAPSTONE!
This week we got to apply SIT to our P&G product. It was both fun and, at the same time, quite challenging. First, it was fun to get to apply SIT principles to an actual product. Unlike class where we applied SIT techniques to a product in an academic situation, here we were applying SIT principles to a company that will hopefully incorporate our ideas (assuming market research suggests they're worthwhile). So, that part was cool and impressive to be doing. Now, the not so stellar part. Part of SIT is that the more constrained people are, the more creative... Continue reading
Posted Feb 1, 2016 at CAPSTONE!
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Jan 17, 2016