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Ross Geiger
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Ripinka and I are compiling the final presentation. Our presentation with the BAILOUT team will occur on Monday August 15th and we will show Drew our preliminary slide deck over Skype on August 10th. Ripinka and I are adopting the structure Drew presented to us in class for our slide deck. We will make a smooth, logical, and compelling story to tell our client. Our survey responses have come to a halt. I am a little discouraged because many responses are incomplete which makes any relevant statistical analysis difficult, but the data we did gather is interesting and provided some... Continue reading
Posted Aug 9, 2016 at CAPSTONE!
Last week was almost entirely spent on the phone and computer calling and emailing fire stations around the country in an attempt to convince them to participate in the survey. Some departments are more eager and helpful than others, but Ripinka and I are slowly approaching our goal with another week to gain respondents before we have to crunch the data and compile the report by August 10th. Ripinka and I discovered it is difficult to gain respondents over social media forums and web pages, and it is much more effective to call departments directly and try to get in... Continue reading
Posted Aug 1, 2016 at CAPSTONE!
Ripinka and I have released our final survey and we need to find at least 100+ survey respondents in the next few weeks. We have had our firefighter contacts distribute the interview through their networks and some responses have been rolling in. We will need to continually remind them to remind their departments about the survey. Ripinka and I are also planning on approaching departments with which we have not had formal contact to see if they are willing to help us out. We are also distributing the survey online to firefighting communities and forums to generate respondents. We are... Continue reading
Posted Jul 26, 2016 at CAPSTONE!
Ripinka and I are finishing the survey design and will distribute it this week. We will send the survey to the firefighters we have interviewed so it can be distributed through their various networks. We will also post the survey to online forums and social media sites. I am confident that we will have a good sample size and our results will be generalizeable to the general firefighter population. Our survey experiment will aim to identify the respondents' most favored methods of communication. There will be six experimental conditions in the survey: two communications will contain just a print ad... Continue reading
Posted Jul 18, 2016 at CAPSTONE!
Now Ripinka and I are full steam ahead as we head into our final month of the Capstone experience. Our second project review with Drew was very productive. Drew instructed us to broaden our investigation into the world of firefighters. He recommended we should become experts on all risk-reducing firefighter equipment to get a better idea of the industry trends on the dollar value of risk reducing equipment. After the meeting, Ripnka and I discovered the National Fire Protection Association (NFPA) website which has a bunch of valuable statistics on annual firefighter mortalities. The data on the website and similar... Continue reading
Posted Jul 11, 2016 at CAPSTONE!
We have a big 4th of July week ahead as we prepare for our 2nd project review with Dr. Boyd. Ripinka and I also have another consumer insights interview with Chief Steve Kelly of the Miami Township FD on Wednsday July 6th. After that interview, Ripinka and I can begin analyzing our qualitative data and then develop our communications concepts that will be tested in the Qualtrics survey experiment. I have contacted other fire departments, such as the Milford and Deerfield Township departments. Should they want to schedule an interview later, we will certainly oblige even if we have begun... Continue reading
Posted Jul 3, 2016 at CAPSTONE!
Last week, I conducted an interview with Captain Matt Stelle of the Loveland-Symmes Fire Department. Matt spoke with me for about an hour and he discussed many of the same things that Jimmy Adams spoke about. When considering new products to buy for their department, the three biggest considerations are price, ease of use, and ease of training. I believe BAILOUT is competitive across all of these factors, so Ripinka and I have will have to figure out a way to develop communications concepts that transmit this information to firefighters in a compelling fashion. Ripinka and I have our weekly... Continue reading
Posted Jun 27, 2016 at CAPSTONE!
Ripinka and I sent a draft of our project charter to Erik this week. He reviewed it and we had a brief call with him this morning. Erik's impression of our proposed charter was favorable. He indicated our direction and proposed deliverable was exactly what the Bailout team was looking for. We have a two phase market research project planned. The first phase consists of guided but unstructured interviews with firefighter end consumers of the Bailout EVO personal rescue system. The insights gained from these interviews will help Ripinka and I design some consumer communications concepts to be tested in... Continue reading
Posted Jun 20, 2016 at CAPSTONE!
Summer travels have been impeding our consumer insights research but we're making slow progress. I was traveling last week, and both the Loveland-Symmes and Miami Township Fire Department Captains are out of town this week. Ripinka and I have a confirmed meeting time with Matthew Stelle, Captain of the Loveland-Symmes FD, next week on the 22nd of June. Our interview with the Miami Township Fire Department is to be determined. It will be interesting to see how the experiences of firefighters in a more suburban setting compare with those of a more urban setting like Covington. I imagine there will... Continue reading
Posted Jun 13, 2016 at CAPSTONE!
June 2nd, 2016 Ripinka and I conducted a guided but unstructured interview with Jimmy Adams of the Covington Fire Department this week. We spoke with him for a whole hour and 20 minutes! He was able to give us a lot of great insights on the firefighter experience as well as on the purchasing behavior of the fire departments he's worked at. These insights are exactly what we aim to discover before we start conceptualizing some advertising/communications concepts. Jimmy is a wise man with a lot of experience and he was full of insightful quotations and points- too many to... Continue reading
Posted Jun 5, 2016 at CAPSTONE!
BAILOUT Initial Client Meeting Friday May 27th, 2016 Ross Geiger Ripinka and I just had our first client meeting with Erik Zamudio from BAILOUT. The meeting went very well in my opinion! We had prepared a series of questions to ask Erik about BAILOUT’s history, progress, and current status, as well as objectives and goals he expects from us throughout this Capstone experience. The BAILOUT system is an 8x3 inch cylindrical canister with associated waist belt, which can be easily integrated into a firefighter’s existing equipment pack. The system lets the firefighter deploy a 99 foot, highly durable cord allowing... Continue reading
Posted Jun 2, 2016 at CAPSTONE!
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May 26, 2016