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Pete
Ithaca, NY
Connector
Interests: Saving the world
Recent Activity
This seems like a good short-term solution, if Somebody buys it. Unfortunately, Somebody may use this precedent you've set to take up residence in future letters' dead zones. A longer-term approach might be to pitch to Somebody the idea of testing the dead zone letter against one without their "important" content. If your version outperforms theirs, you get a little credibility. If theirs wins, well, then everyone does. If it's a tie, you'll both be glad that you're a) considering each other's point of view and b) using both data and intuition to make decisions. If you really want to stack the deck, put Somebody's content in a live zone, and then compare the test results.
Pete is now following Jeff Brooks
Sep 28, 2016
Pete is now following The Typepad Team
Sep 28, 2016