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Robin Escouboue
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This week marks the end of our Capstone project. All the work that we've done for months is now over and we need to present to the client. Future student, you need to know this! Capstone is difficult, but you will learn so much about marketing and also about yourself. Here are some useful tips to succeed in this class: Take notes, about everything and all the time. If you keep track of your work and what you have to do, you will be more efficient. Don't hesitate to ask for help. Drew know so much about everything and he... Continue reading
Posted Apr 13, 2017 at CAPSTONE!
Last week, my group presented the initial results to GE, which was a very important step of our Capstone project. Being out of the country, it was hard for me to follow everything that has been going on and how this project evolved but my group did a great job at presenting our first results and get critical feedbacks. In fact, even if we were pretty confident about our results and our way to lead this project, the feedbacks that we gathered from this presentation made us rethink some points about it and about our value proposition. The point that... Continue reading
Posted Apr 2, 2017 at CAPSTONE!
Another week has passed and, once again, we gathered new important information. The final presentation is in exactly a month now and we already have to present our preliminary results next week to Laurence. Last Thursday, we had the chance to visit the UCRI, that specialises into additive manufacturing. Our contact there spent a lot of time with us and gave us a lot of very important information for our project. We also saw the machines from two different brands concerning metal, and had some feedback about them, which will be a key information for Capstone. We almost saw the... Continue reading
Posted Mar 13, 2017 at CAPSTONE!
This week my group and I presented the Attribute Value Mapping exercise with the help of our marketing teacher Drew. We did this exercise with Laurence, our GE contact, and two employees, Nick and Mike. We divided every verticals and did the AVM with Nick. This was very helpful because Nick brought new insights and machines' parts to our research. After this meeting, Allison and I decided to take this Attribute Value Mapping and reorganise it a little bit to come up with a point of difference, our dynamic variable. We focused on the customisation and complexity of the parts... Continue reading
Posted Mar 5, 2017 at CAPSTONE!
Yesterday, my team and I had our second meeting at GE with Laurence. This meeting was very helpful for different reasons. The first is that we had the chance to meet two other members of the GE additive team who helped us understanding the technology even more than we already did. The second reason is that we did the Attribute Value Mapping exercise with them and the help of Drew. We split into three teams, depending on the three verticals we are working on which are Aerospace & Defence, Healthcare and Automotive. We found out that the 3D machines have... Continue reading
Posted Feb 28, 2017 at CAPSTONE!
This past week as a good week! While we continue our secondary research about GE and especially GE Aerospace and Defence, we had the chance to contact professionals in the Additive Manufacturing industry to gain some more knowledge about it. GE is one of the biggest companies in the world and to make sure we deliver the best Capstone possible, we have to know the industry like it is our domain for many years. Having a big group to work on this project is also amazing because we are able to share information about other industries and help our teammate... Continue reading
Posted Feb 20, 2017 at CAPSTONE!
This week has passed and a lot of research has been done on the additive manufacturing industry. Our contact at GE is very busy and always on the road but she gives us every information that we need and every insight that she can give us. We recently signed a document for confidentiality about the GE situation with the companies they acquired and the technology. This document allow us to know more about what we can say and not say and who we can talk to and not. It’s still difficult to share information with you about this CAPSTONE project... Continue reading
Posted Feb 13, 2017 at CAPSTONE!
Our first official meeting with GE happened, and it helped a lot. Last Wednesday, my team and I met at the GE building in West Chester OH to meet with our contact, Laurence. We had a lot of questions to ask, concerning our three different verticals which are Aerospace and Defence, Healthcare, and Automotive. After a quick reminder of what GE stands for, we had the chance to ask our questions and understand better what GE was aiming for in the Additive Manufacturing industry. When doing our research on Aerospace and Defence, my partner and I discovered a lot of... Continue reading
Posted Feb 6, 2017 at CAPSTONE!
When you work on a project as important as Capstone, you have to make sure that you are on point. This means that research is crucial during the beginning of the project. General Electric is a very big company and there are a lot of important details to know about that will lead our project. Focusing on the aerospace and defense, my partner and I are trying to dig into research to understand how GE could perform as a leader in those industries and what would be the best opportunities. After some early research, we imagined some scenarios about how... Continue reading
Posted Jan 29, 2017 at CAPSTONE!
Capstone is probably the biggest project I have worked on so far and I am already very excited about it. What would be better for a marketing student than working on a real case study with the company General Electric? Well, the answer is close to « nothing »! But as exciting as this project can be, the challenge here is real and we will have to use our marketing expertise to come up with the best solutions for the company. Since our project is focusing on the aerospace part of GE, it makes the project even more exciting for... Continue reading
Posted Jan 23, 2017 at CAPSTONE!