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Kayla Ritter
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At times, the past 12 weeks have felt never-ending. At different times, the same 12 weeks have flown by with no time to spare. If I were to do this course and project over again, what would I do differently? I'm not sure if I would change anything drastically. Each issue we encountered was a strong learning experience and allowed us to flex our business skills in a variety of settings. From having communication issues within the team, to having to refocus the outcomes of our project, to the multitude of technical issues we encountered in our final presentation -... Continue reading
Posted Apr 21, 2015 at CAPSTONE!
In honor of Opening Day, a baseball allusion was necessary.... In any case, Team Hubert is wrapping and getting ready to go. Over the weekend, we put the finishing touches on our report and pulled our draft of the presentation together for class this evening. It has been incredibly rewarding to see all 60+ pages of the report come together and also challenging to pair that down to a concise but comprehensive presentation. I am anxious to see the progress of other groups this evening and get feeedback about our own work. With about 10 days left until the final... Continue reading
Posted Apr 6, 2015 at CAPSTONE!
With April just around the corner and our last in-person class meeting scheduled for next week, it is about time to wrap this up. Team Hubert has progressed well recently. As of this evening, the final paper has been pulled together and we're in the rounds of critiquing the draft. Tomorrow, we have a meeting as a team to decide on presentation content, and from here on it, it is a focus on the final presentation. It is a huge relief to have the presentation date and time set, but I think it has been more important that we have... Continue reading
Posted Mar 29, 2015 at CAPSTONE!
As both a full-time staff member at UC and a part-time student, I get to enjoy both being a student and working with them. This week, I was lucky enough to utilize my own AVM skills to teach a UC colleague the ropes. We are working on a project for gender-inclusive housing and determined it would be extremely important to target our marketing message. Brandy (my colleague) and I went through the AVM workshop and did our own AVM in regards to the benefits GIH (gender inclusive housing) offers. In two weeks, we will be doing this workshop as a... Continue reading
Posted Mar 22, 2015 at CAPSTONE!
As I reflect back on the course thus far, it is hard to believe all the work that has been accomplished thus far. With just over a month left until our final presentation, I am amazed at how far we've come on this project and how much information we've gained. Our "ah-ha" moments have (finally) started coming and we're nearly ready to showcase our recommendations and work for our company. Currently, Team Hubert feels (dare I say) ahead of where we had hoped to be at this point. We're still refining different parts of our work, but overall, we're in... Continue reading
Posted Mar 15, 2015 at CAPSTONE!
The activity in class really resonated with me this week; every team is having their own issues. It was insightful to see how someone's cause is another person's effect, but also that there were common themes between most team's issues that boiled down to "lack of focus" or something along those lines. Focus is essential to the success of this project so that all teammates are on the same page, and Team Hubert went through a re-focusing of our own after class this week. It is amazing what good it can do to hash out the issues we are facing... Continue reading
Posted Mar 8, 2015 at CAPSTONE!
One of the weekly podcasts I listen to is Freakonomics Radio and this week's episode was highly appropriate: The Maddest of All Men. [http://freakonomics.com/2015/02/26/the-maddest-men-of-all-a-new-freakonomics-radio-podcast/] Although I've never seen the show Mad Men, I am well aware of the premises and also the phenomena of boosts in marketing academic program numbers following the shows release. [As a college enrollment professional, these trends are not only highly interesting to me, they can also greatly affect my job and approach to prospective students.] This is not the point of this podcast though. What they do talk about is leveraging psychology within the field... Continue reading
Posted Mar 1, 2015 at CAPSTONE!
This week has been one of dealing with the cards you're dealt - always a good experience to have. First, because of weather, class was cancelled Monday which meant that not only did we not get the feedback class meeting but we also did not have the means to meet (physically together) as a team. We were able to coordinate schedules and meet virtually (yay, technology!) so that we could discuss the project thus far and issues we were each encountering with separate deliverables. Potential problem avoided. Then, each team member found that something was missing for one of their... Continue reading
Posted Feb 22, 2015 at CAPSTONE!
As a math major in college, I never would have dreamed that matrices would be so important in business school. You can compare anything of a 2x2 matrix, and the analysis is extremely helpful when trying to find the nuances within an area. One type of 2x2 matrix that was the center of my team's discussion this week is the white space adjacency quadrant. Having the ability to quickly rule out to of the 4 quadrants, we are stuck debating - is this a scope of quad 3 or quad 4? With some many similarities between the two, we had... Continue reading
Posted Feb 15, 2015 at CAPSTONE!
Now that the charter in finalized and the work load has been sorted, we're diving in to the project and already feeling the crunch of time. It is easy to have confidence in what you know when you are writing a paper that only affects your grade, it takes much more to know you have confidence when your work and decisions have the potential to greatly affect a company you're consulting for. As an individual that has worked full time for awhile before going back to earn my master's, I feel at ease in my own career field and confident... Continue reading
Posted Feb 6, 2015 at CAPSTONE!
The diversity of a group leads to diversity of thought. We talk about diversity as a great thing in many areas of life, and I would argue it is, but often when we are approached with diversity of thought, it is easy to dismiss the other as incorrect, ignorant, or lesser. It is comfortable to have a homogenous group that will all say the same thing - - - but does it lead to the strongest result? I think not. Working with different types of people and different approaches can make for drastically different (and wonderful) outcomes than if we... Continue reading
Posted Jan 31, 2015 at CAPSTONE!
As my team hashes out the charter, my central though is that all efforts needs to reflect the company, and therefore their branding. To properly understand and deliver the brand message is the key to success. Inversely, a strong and proper brand message is important to target the right market. As a consultant, we must understand Hubert's branding (and all that encompasses) to assess varies levels of this project. One must first determine whether or not the branding is sufficient and complete. If it is, then we move in to how to take the brand in to new markets. If... Continue reading
Posted Jan 24, 2015 at CAPSTONE!
Both class and the initial client meeting this week with Hubert have forced me to reflect on a podcast episode I've listened to recently. Freakonomics did an episode on the world on consulting services called "I consult, therefore I am", and if you haven't listened, I highly reccomend it. (http://freakonomics.com/2012/11/26/i-consult-therefore-i-am-a-new-freakonomics-radio-podcast/) Within the episode, there is much conversation about who a consultant is and what skills make a successful consultant. It seems to be an balance between listening to the client, challenging the current status quo, and building a relationship of trust and respect. Following the initial meeting, it became even... Continue reading
Posted Jan 15, 2015 at CAPSTONE!
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Dec 26, 2014