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Anna Essmann
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Did you know that during the shortest month of our year (despite it’s extra, 29th day), we will have managed to squeeze in at least 7 different “holiday” celebrations. And 3 media holidays worthy of their own glorious nights of festivity! That’s TEN DIFFERENT shopper marketing opportunities this month! Had I not been intrigued by the “extras” Galentine’s Day and Leap Year’s Day additions to the holiday calendar this year, I almost certainly would have assumed that this month was about the Super Bowl and Valentine’s Day, game over. But those are just the mega-investments. In chronological order, February holidays/non-traditional Millennial holidays/cultural observances/media events etc. include Groundhog’s Day,... Continue reading
Posted Feb 29, 2016 at Shopper Culture
Decision Fatigue and outsourced shopping are a just a few trends we've observed. Below we’ll explore and discuss another trend that caught our attention in 2015 and might have significant implications for shopper marketing in 2016 and years to come! Data, Tracking & Virtual Shopping Every year the digital experience continues to evolve and creep into the physical world. We’ve already digitized various aspects of our health with fitness trackers and products filled with sensors; and last year, a new world of wearables opened up with the release of the Apple Watch. As more and more hardware goods come with a software counterpart or look into “smart/digital packaging,”... Continue reading
Posted Jan 4, 2016 at Shopper Culture
This year, we’ve observed that a few new trends in the shopper-marketing world have started to shift the entire shopper experience as we traditionally think about it. As the industry evolves and new shopping models emerge and normalize, we’re definitely taking notice! Over the next few days, we’ll explore and discuss a few of the trends that caught our attention in 2015 and have significant implications for shopper marketing in 2016 and years to come! Decision Fatigue and Outsourced Shopping In today’s world, shoppers often find themselves sifting through a surplus of choices, becoming overwhelmed with information and too many options – a phenomenon that’s developed in recent... Continue reading
Posted Dec 30, 2015 at Shopper Culture
In an effort to quench an ever-increasing thirst for trending news and content, Twitter and search engine powerhouse, Google, have teamed up to begin providing relevant and trending tweets within Google search results. Through their partnership, they hope to deliver "unique real-time content" to Googlers of the world. Bridging search with social itself isn’t a new concept. Services like Yelp, UrbanSpoon, Angie’s List, among many, many others all provide topic-specific search results and recommendations to shoppers based on user reviews. What is significant is that Google, the go-to search engine for about 68% of the US population, will begin to integrate tweets in it’s mobile search results from... Continue reading
Posted May 21, 2015 at Shopper Culture
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Apr 6, 2015