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Mengyu Zhang
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I really cannot believe this is the last week of Capstone class! I have to say Capstone is the most difficult, complicated, and hardest course I ever take, but it is also the most interesting, useful and best course I every take. To me, the most precious part of this course is it teaches me how to deal with different problems and difficult situation. In real business world, everything might change in next second, and how to deal with all kind of problems and make the unfavorable become benefits is very important to a marketer. I also think this course... Continue reading
Posted Aug 3, 2015 at CAPSTONE!
Even though I know we only have two weeks left this semester, but I really cannot see the end of Capstone at all. This week we have a pre-presentation with Drew on Monday, and he told us that we could not finish our project on time, and this makes me so depression. Because I have to leave Cincinnati on August 8th, and we were plan to finish our presentation and everything by August 8th, but now I feel like we might need to move our presentation after August 8th. Even Drew and my teammates said it is okay if I... Continue reading
Posted Jul 27, 2015 at CAPSTONE!
This week is absolutely not as same as I expected. I was thinking we will finish all qualitative research and then start analyze all interviews we done, and then moving to the writing part. But the truth is we have only finished 6 interviews by the end of this week, and there still have few interview we could not finished. We always have situation like people didn’t pick up their phone on our appointment time, or people don’t replay our email in few days, and all of these makes me understand that real business world is always full of surprise,... Continue reading
Posted Jul 19, 2015 at CAPSTONE!
We have started our qualitative research this week, and it is more complicated than I thought. I was planning there will have at least 10 people respond us, and we can schedule a time with them and finish this research in a week. But the reality is we only received about 10 responds, even though we send out more than a hundred email. And the interview schedule is take longer than I thought. For example, there is a phone interview schedule here, we actually scheduled three times for that interview, but when we called them at the scheduled time, there... Continue reading
Posted Jul 12, 2015 at CAPSTONE!
This week, we went through again the research we did few weeks ago to find all possible contact email addresses and phone numbers for our qualitative research. I felt this time the research is much easier than previous one, and I really think after this semester, my skill of data finding will have a huge improve. I felt I am still in June not July, because I can’t believe we only have one more month to finish this Capstone class. At the beginning weeks of this class, I felt there are lot of time we can use to finish our... Continue reading
Posted Jul 6, 2015 at CAPSTONE!
After the meeting with Drew, I think we have more confident to do this city research, because after the meeting we know at least we are on the right track. Another good thing happened this week is we finally have second meeting with the Brandery. Because there is another person introduced to this project recently, we have meeting with him on Wednesday and talk about where are we, what we have done for our client, and what will we do for them after this semester to him. I believe this is a really important meeting to us and our client,... Continue reading
Posted Jun 29, 2015 at CAPSTONE!
We have our first project crisis this week. We know what should we do to get there, but we just don’t know how. Our project is more about data research, but because we don’t have fund or enough time period to prove and collect all data we need, it is really hard for us to moving our project to next stage. We emailed Professor Drew to ask his help, and the meeting is on tomorrow. I really wish after the meeting, we will have the solution for our awkward situation. I never think data collect can be such hard and... Continue reading
Posted Jun 21, 2015 at CAPSTONE!
This week, we finished our university research on Monday, this is really a massive work for us. I think the hardest part for me in this research is to find if a university have entrepreneurship program. Because we have to check all degrees of a university, and some universities don’t have entrepreneurship as a major, so we have to look into all business majors to find if they have entrepreneurship study under other majors like business administration. Also, some universities websites are really hard to use, which means it will take us much longer time to search the important information... Continue reading
Posted Jun 14, 2015 at CAPSTONE!
This week is really a big move to our group, because we start collect all data for our client. I have to say this is a huge work for all of us, I never think data research will become the hardest and most challenge job to us in this project. The request from our client is looks really simple and easy at first, but when we really dig into it, we realized this will be a really challenge job to us, and it is also need lot of time to finish it. Based on our client’s request, we start our... Continue reading
Posted Jun 7, 2015 at CAPSTONE!
This week, we get the email replay from the Brandery. Tony and Emily are very patient to answer all question we listed in the email. Be honest, I am so glad we asked them so much questions at the beginning, because we get lot of important information from them through this email. And the greatest thing is we finally get what the Brandery want and what should we do through this email. Last week, we were kind of confuse and lost, because we don’t really get what exactly the Brandery want. But now, we know exactly where we are going.... Continue reading
Posted May 31, 2015 at CAPSTONE!
This week is very important and busy to our group, because we had our initial meeting with the Brandery on Monday. We prepared a lot before the meeting, everyone did a great job on doing the background check and study before the meeting. I did a lot of work before the meeting, because this is the first time that I heard “startup accelerator”, and this type companies are very new to me, that’s why I searched lot of information about startup accelerator companies on Google before the meeting. And to understand the company better, I read everything on their website,... Continue reading
Posted May 24, 2015 at CAPSTONE!
I am very exciting that I can finally take Marketing Capstone this semester. I have few friends took this class last semester, and they told me it is very challenging and interesting to take this course. I am little nervous about this course because this is the first time I will be an advisor for a real company, and I really want to performance well. On the other hand, I am really exciting about this project, because I can finally use all of my marketing strategy and other marketing knowledge into real life business. Overall, I think this will be... Continue reading
Posted May 18, 2015 at CAPSTONE!
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May 8, 2015